Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are. But, its darn hard.”

Retail 108

Retail Electronics Media SEO 108

AdExchanger

AUGUST 15, 2022

Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. These experiments are fueling new concepts and customized products.

Retail 96

Retail Advertising Media Cookies 96

Digiday

MARCH 20, 2024

It’s no surprise AI is a major focus at three major conferences taking place this week: Nvidia’s GTC (“GPU Technology Conference”), GDC (“Game Developers Conference”) and the retail-focused Shoptalk. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail 61

Retail Media Marketing 61

MNTN

NOVEMBER 2, 2023

The world of sports television is in the midst of a digital revolution, thanks to — of all things — consumers’ multitasking habits. Women’s sports coverage has jumped from a measly 4% to a solid 15% in the media universe, according to new research. Together, there’s nothing better.”

Retail 98

Retail Entertainment Media Advertising 98

Martech

NOVEMBER 28, 2023

Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Advertising 92

Advertising Conversion Rate Conversion Impressions 92

TechCrunch Ads

JULY 6, 2022

Fintech’s growing role in the healthcare revolution. But of late, they’re braving a new market shaped by three major trends: stunted online shopping growth, the impact of the latest iOS privacy updates on social media customer acquisition strategies (leading to higher costs) and macroeconomic uncertainty. of total U.S.

Retail 91

Retail Non-Profit Conversion Rate Healthcare 91

Martech

JANUARY 10, 2022

Social commerce is a model brands, retailers and platforms must embrace. An excellent explainer on the social media space from Accenture: “ Why Shopping’s Set for a Social Revolution.”. An excellent explainer on the social media space from Accenture: “ Why Shopping’s Set for a Social Revolution.”.

Retail 111

Retail MarTech Media Marketing 111

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Machine Learning 101

Machine Learning Marketing Healthcare eCommerce 101

InMobi

MARCH 17, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Get the Report What do you think retail media can deliver for advertisers that other channels cannot? There are numerous data and rewards trends.

Media 52

Media Retail Communications Agency 52

Martech Series

JUNE 22, 2022

Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers. With prior adtech sales experience honed at PulsePoint, Cross Pixel Media and Collective Media, Merton?

Machine Learning 87

Machine Learning Retail Audience Finance 87

InMobi

MARCH 10, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Get the Report How has retail media played a part in Tesco’s response to the pandemic? Here is our interview with Tesco’s Nick Ashley.

Media 52

Media Retail Food Cookies 52

InMobi

NOVEMBER 17, 2021

The analysts at eMarketer recently released a new report on the growing retail media space, which you can access here. 1) How Big is Retail Media in the United States? Over the past year advertisers have increased their spending on retail media by nearly 50% year over year.

Retail 52

Retail Media Cookies Advertising 52

Martech Series

JANUARY 2, 2023

In 2022, Liveplex announced a comprehensive range of products and solutions for Retail, Education, Media and Entertainment, Real Estate, Banking and Finance and Loyalty contending easy integration of blockchain technology for these industries. ” He adds, “I am glad to be a part of this revolution as the technology matures.”

Real Estate 78

Real Estate Finance Education Entertainment 78

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Get the Report What role has retail media played in Boots’s response to the pandemic? Retail media is an incredibly exciting space.

ROI 52

ROI Media Retail Cookies 52

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Digital Remedy

SEPTEMBER 6, 2023

What Marketers Care About in 2023 The GPT Revolution GPT technologies are shifting from experimental to essential. Across markets, brands and retailers are also taking note of this new tech’s powerful impact. The Social Media Drive If you think emails are your strongest tool, you might want to think again.

Marketing 52

Marketing Shipping Retail Audience 52

Digiday

DECEMBER 22, 2022

It might be too soon to declare 2022 as the year the metaverse took off, but that has not stopped media agencies from trying to innovate. We are on the verge of the next great technological revolution, and entire industries are going to change in a blink of an eye.”. Skeptical of the metaverse.

Agency 77

Agency Education Electronics Retail 77

Basis

AUGUST 19, 2022

What’s new in the realms of paid search and social media? Social media takes up a significant piece of the pie as well, with Facebook and Instagram accounting for 34%, and TikTok accounting for 11%. Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access.

Education 61

Education Audience Entertainment Ad Targeting 61

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. That problem is a thing of the past now. Digital technology has made it possible to be more precise about reaching consumers.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Martech Series

JUNE 9, 2022

networks in driving decentralized and user-controlled internet access across various domains, which is anticipated to unlock new possibilities for enterprises across industries such as financial services, gaming & sports, media & entertainment, retail, and technology, among others. in their areas of expertise. Key Findings.

Entertainment 81

Entertainment MarTech Media Retail 81

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause.

Marketing 134

Marketing Education Communications Entertainment 134

Basis

AUGUST 29, 2023

It’s a shortcoming that’s been further exposed post-pandemic, as consumers have increasingly embraced online channels, rendering the physical presence of a retail footprint less meaningful. This level of data activation can inform a highly measurable approach to media buying. The caveat here, however, is the handling of this data.

Marketing 71

Marketing Communications GDPR Audience 71

Basis

NOVEMBER 15, 2022

online channels, rendering the physical presence of a retail footprint less meaningful. In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy.

Marketing 71

Marketing Communications GDPR Cookies 71

InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. Download the handbook now.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

NewProgrammatic

JANUARY 26, 2022

Media buyers, entrepreneurs, business owners, and agencies are all looking for insights, experience, and most importantly, networking opportunities. NRF 2022 Retail’s Big Show. The NRF 2022 Retail’s Big Show conference brings together representatives from retail companies all over the world. RampUp Liveramp Summit When?

Affiliates 52

Affiliates Advertising eCommerce Retail 52

AdvertiseMint

NOVEMBER 21, 2023

Automate routine marketing tasks like email and social media scheduling. From automation to digital ads, email, and social media, AI is significantly boosting companies’ digital marketing efforts. Marketing Automation Tired of manually scheduling social media posts and email campaigns? trillion annually by 2030.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

InMobi

APRIL 7, 2021

The 2021 Mobile Gaming Report, India talks about the gaming revolution beyond the pandemic and helps marketers understand their audience's gaming behavior. These people can be found all over the internet, be it on social media platforms, video, music streaming apps, or retail outlets. trillion auctions). trillion auctions).

Entertainment 52

Entertainment Audience Video Ads Retail 52

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning ROI 59

Martech

MARCH 4, 2024

With last week’s news of IPG’s pioneering integration of Adobe GenStudio into its platform, it became clear that the big ad/media holding companies have subtly different strategies to make generative AI available across their global businesses. The move into retail media is the beginning of the third.

Machine Learning 106

Machine Learning Electronics Retail eCommerce 106

VideoWeek

JUNE 9, 2023

ANA says Agencies Should Ask for Brands’ Permission Before Using AI The Association of National Advertisers this week released an update to its services agreement template, which is designed for advertisers to use when contracting with media buying agencies in order to increase transparency.

Agency 52

Agency Media Ad Tech eCommerce 52

InMobi

JANUARY 5, 2015

Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

InMobi

JULY 13, 2016

Since launch more than a year ago, there are now 20 channels produced daily by established media brands such as People, CNN, ESPN and The Wall Street Journal, along with Vice and BuzzFeed. The shift from desktop to mobile has advertisers following suit, and they are not looking back. The living proof of this is the Snapchat Discover feature.

Audience 52

Audience Advertising Machine Learning Ad network 52

Ad Monsters

APRIL 10, 2024

The ripple effect of this momentous change has spread rapidly across the digital media ecosystem, as brands and agencies realize the window of opportunity to explore viable cookie alternatives is closing. For a player like Ogury, this revolution was anticipated several years ago, to avoid being dependent on a decision like Google’s.

Cookies 95

Cookies Ad Tech Retail GDPR 95

InMobi

AUGUST 26, 2019

Mobile devices and apps are leading the way in the connected home revolution too; not only are these connected devices all powered by apps, but most of them can be overseen and controlled through smartphones as well. Don’t believe me? Consider this information: A significant percent of consumers have mobile devices. own mobile devices.

Conversion 52

Conversion Audience Marketing Retail 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Why this shift to mobile? According to a new mobile focused study by J.D.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

JULY 29, 2013

This increasing reliance on mobile devices for Internet and social media has also altered the path to purchase. Mobile devices are influencing consumers buying decisions and how they engage with brands, using mobile social media peer notions and reviews. So what does it mean for the marketers?

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40