Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). text, image, native, and video) and the ad format (e.g.,

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Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Native ads are particularly well-positioned to deliver higher click-through rates, because their blended-in feel helps to combat banner blindness.

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Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Shopify earned a nomination for Best E-Commerce Technology. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? This is why we’ve come up with our top 9 best native advertising platforms you must know about to stop your struggling and begin with picking the right one that fits your needs! So, which are these Top 9 best native advertising platforms you must know about?

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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Smart-Hub

DECEMBER 10, 2021

But over the years, video advertising trends have evolved from just television broadcasts to other digital channels, which have given rise to digital video advertising trends. It has become even easier to create more sophisticated and engaging video advertisement content for digital technologies such as CTV and mobile. Conclusion.

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Clearcode

SEPTEMBER 20, 2023

The DSP market exclusively was valued at $20.77 It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP?

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MNTN

MARCH 19, 2024

Programmatic advertising , on the other hand, is a method of buying and selling these display ads, among others like video, native, and audio ads. Scalability : Programmatic advertising is highly scalable, as it allows advertisers to reach a large audience across multiple channels and devices. How Does Programmatic Advertising Work?

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VideoWeek

MAY 27, 2022

The BBC this week announced plans to stop airing CBBC and BBC 4 as broadcast channels, as part of a wider move to go ‘digital-first’ The broadcaster also plans to cut around 200 hours of commissioned content for linear channels each year, and around 1,000 jobs, as a cost-saving measure. Yahoo and Hivestack Partner on DOOH.

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SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. The cross-device and cross-channel optimization allows publishers to monetize content regardless of whether they have a website or an OTT service. But what does that actually mean? Start Monetizing.

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Brid.tv

DECEMBER 21, 2022

There may also be some differences in the steps involved, depending on the specific ad trading technology being used. . Needless to say, along with header bidding technology, the network should also offer detailed header bidding analytics. APS uses in-app header bidding technology and comes with an array of analytics tools.

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Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. Marketers only need to set up their campaigns on a DSP. After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically.

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Brid.tv

AUGUST 29, 2022

Magnite Key Features: Private marketplace Cross-device and cross-channel support Real-time actionable analytics Automated ad podding Data protection and privacy features. There are, for example, both server-to-server and client-side header bidding options, access to Yahoo’s own DSP and ad exchange, and advanced contextual video advertising.

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RevX

MARCH 31, 2022

Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Organize bidding using the chosen technology (often real-time bidding) or their stack.

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Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Private marketplace capabilities with priority access to high-demand inventory.

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Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. The illustration below shows the selling process of ad space with an SSP via RTB. Tag-based integrations.

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. These ads also help to bypass ad-blocking software.

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Brid.tv

JUNE 26, 2023

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), This technology enables publishers to bypass AdBlockers and boost revenue. TargetVideo Premium Demand is a great solution for both enterprise and mid-sized publishers.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology. A Few Good DSPs.

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VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

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Monetize More

OCTOBER 18, 2022

Their native ad unit does it all and is fully customizable to fit within your website. The Xandr publisher suite is an all-encompassing platform that provides SSP, Analytics, AdServer technology, and more to publishers. Native Video Ads. Through their proprietary technology, they’ve served over 51 million video ads to date.

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Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. 6 commonly used programmatic advertising channels/formats; How Does Programmatic Advertising Work? Simply put, native advertising is paid content.

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VideoWeek

OCTOBER 14, 2022

A holding company executive confirmed that Apple intends to use a DSP for their TV inventory. They actually have so much native inventory, through maps, email, and all their apps at this point, that the DSP would actually be only to decision on their owned and operated [TV content],” said the anonymous exec. will rise to €3.99

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. Who should use it? What does it do?

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Martech

SEPTEMBER 22, 2021

The result is a persistent, unified customer database that shares data with other marketing technology systems. Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile.

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Digiday

APRIL 24, 2023

Digiday interviewed executives at Hulu, Peacock, The Roku Channel, Tubi and YouTube about their platforms’ ad offerings and recent innovations. Exceptions were Samsung TV Plus, which was limited to Samsung smart TVs, and The Roku Channel, which was primarily available on Roku devices, Amazon Fire TV and select Samsung smart TVs.

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MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges. What is an Ad Server?

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VideoWeek

DECEMBER 2, 2022

MiQ has unveiled its Advanced TV platform, allowing advertisers to run programmatic campaigns across all linear and digital channels from a single point of access. The company said all inventory, including YouTube, is universally accessible without the need to be split into siloed channels. DAZN Unveils FAST Channel in Germany.

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Clearcode

APRIL 26, 2022

The main digital advertising mediums and channels. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Then lastly, we’ll then look at the main digital advertising mediums and channels. The transcript from the video can be found below.

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Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). The technologies are pretty similar.

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VideoWeek

AUGUST 19, 2022

Google’s Display & Video 360 DSP announced new CTV solutions on Thursday, adding Nielsen Digital Ad Ratings (DAR) to simplify planning, buying and measurement of entire CTV upfronts. After testing search ads in Maps, the tech giant could roll out ads on its native Podcasts and Books apps. Vice Launches News Channel on Twitch.

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MobileAds

JANUARY 25, 2021

Ad Serving means the technology and service that places advertisements on websites or apps. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. What is a Mobile Ad Serving?

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Single Grain

AUGUST 18, 2023

40%-60% of customers are also using social media as a support channel. Calculating ROI for Different Digital Marketing Channels Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. And don’t forget about personalization on social media.

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