Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. And what about when it comes to different channels? Read on to find out!

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. Why are some podcast ad buyers resistant to buying ads through a DSP? So the trust is there.”

Demand Side Platform 84

Demand Side Platform Conversion Audience Ad Inventory 84

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is the Difference Between an SSP and a DSP?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Programmatic video advertising leverages technology to buy and serve video ads that are shown during other video content.

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Martech Series

JANUARY 5, 2023

Amazon’s CPC ad types include sponsored products, sponsored brands, and sponsored displays. If you advertise on Amazon utilizing their managed-service option (display ads, video ads, and ads that are run through the Amazon DSP) expect to spend a minimum of $50,000. for display. Google Ads’ CPC rate stands at $0.67

CPC 98

CPC eCommerce Conversion Food 98

Martech Series

DECEMBER 28, 2022

Marketing Technology News: Data Privacy Implications for Online Advertisers. Headquartered in New York with offices spread globally, Outbrain is one of the leading native advertising platforms to curate and publish content across various channels. These platforms arrange publisher pipelines and work with companies looking for ad space.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Unruly

MAY 9, 2023

Through Unruly, the SSP in Tremor’s platform, buyers can access Green Media Product (“GMP”) curated deals – powered by Scope3 data – across premium display, video and now, CTV, to achieve performance goals while mapping and measuring the carbon emissions of their media spend.

Media 52

Media Affiliates Advertising Communications 52

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As you seek out the best DSP for your business, consider the needs of your app first. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Looking to kickstart a career in digital media? is translated to the correct digital key performance indicator (KPI).

Media 52

Media Click Through Rate Banner Native Advertising 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Vendors offer DNI by call source, online session or URL. AI-driven speech analytics.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Basis

NOVEMBER 7, 2023

In the early days of a campaign, when small dollar fundraising and email list building is key, there’s no channel quite like social. Beyond social, other key tactics for raising awareness (and raising dollars via small donors) include trusted standbys like video, display, and search/SEM. Speaking of which. Speaking of which.

Advertising 69

Advertising Education Audience Cookies 69

Basis

NOVEMBER 2, 2022

Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking. Programmatic TV refers to purchasing and placing ads in TV content in an automated and data-driven manner, often by using a DSP.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Clearcode

AUGUST 13, 2023

In this article, you will learn about mobile advertising, how it’s different from in-app advertising, and how in-app advertising works Key Points In-app (aka, mobile app) advertising refers to displaying ads within mobile apps on smartphones and tablets. What Is In-App Advertising? How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. In the same way, advertisers connect with DSP to access inventory details in the ad exchange. Ad exchanges work with reputable DSPs and advertisers.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Basis

APRIL 24, 2023

So instead of, say, a static printed billboard along the side of the highway, you might have a giant screen displaying a rotating series of digital advertisements to passing drivers. YoY in 2023, faster than any other channel. By 2024, US ad spend on the channel is expected to surpass $1 billion. billion by 2030. YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

APRIL 24, 2023

So instead of, say, a static printed billboard along the side of the highway, you might have a giant screen displaying a rotating series of digital advertisements to passing drivers. YoY in 2023, faster than any other channel. By 2024, US ad spend on the channel is expected to surpass $1 billion. billion by 2030. YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Smart-Hub

DECEMBER 10, 2021

Video advertising is the process of displaying promotional content in the form of video. But over the years, video advertising trends have evolved from just television broadcasts to other digital channels, which have given rise to digital video advertising trends. times more than that of display ads. What is video advertising?

Advertising 52

Advertising Video Ads Ad Server Communications 52

Martech

OCTOBER 18, 2021

Last week, David Raab of the CDP Institute emphasized that CDPs are a specific kind of technology built for specific purposes. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S.

GDPR 108

GDPR MarTech Marketing Conversion 108

Lemonads

AUGUST 7, 2021

Programmatic advertising technology is used in a wide variety of online promotion channels, like mobile, display, video, social, and banner ads. The AI and machine learning technology decide what the ideal bid is, how much each stakeholder offers, and who wins the offer. of the entire digital advertising display ad spend.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Unruly

MARCH 14, 2023

Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

Automatad Inc.

NOVEMBER 23, 2023

Moreover, the SSP plays a crucial role in maintaining control, allowing the website owner to dictate the quality and types of ads displayed on their site, making it a versatile tool for maximizing earnings and ensuring a tailored ad experience. Collaboration Works alongside DSPs for comprehensive advertising strategies.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Ad Monsters

DECEMBER 12, 2023

It is a towering technical achievement — in its infancy and with growing pains ahead — yet it holds the promise of completely reorganizing the advertising technology workflow and marketplace dynamics for non-authenticated web and app users. This auction will be configured by JavaScript on the page that calls runAdAuction().

Audience 52

Audience Header Bidding Cookies Impressions 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

MNTN

MARCH 19, 2024

Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising. Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. With programmatic OOH, advertisers can integrate their spend in the channel with other programmatic media. Why we care. Read more here.

Non-Profit 110

Non-Profit Marketing Advertising MarTech 110

VideoWeek

MAY 19, 2023

Yahoo Enlists Samba TV for Targeting and Measurement Yahoo has partnered with ad tech firm Samba TV, providing targeting and measurement services on the Yahoo DSP in the UK and Canada. Hawk Announces Attention Measurement Partners Cross-channel DSP Hawk has announced a string of attention measurement partnerships.

Cookies 52

Cookies Non-Profit Media Agency 52

Adtelligent

JUNE 9, 2021

Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

JULY 8, 2022

GfK said the deal combines “NielsenIQ’s cloud-based Connect platform and omnichannel measurement technologies and GfK’s recently launched gfknewron platform,” to provide a comprehensive view of consumer spending through a total store read. Verve Group acquired mobile DSP Dataseat this week. Channel Factory Appoints COO David Hinton.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Clearcode

SEPTEMBER 20, 2023

The DSP market exclusively was valued at $20.77 It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

NOVEMBER 27, 2022

Billboards and presentations are displayed around the co-working and retail spaces, all made using Powerpoint. The point is, they’re often not being transacted within the primary DSP of the advertiser. This is one of the reasons that it’s still challenging to manage frequency and deduplicate reach across channels.

Media 68

Media Retail Education Marketing 68

InMobi

JULY 8, 2021

With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. This kind of targeting has long underpinned traditional advertising channels like television, radio, print, etc.,

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. Automation saves time and resources to channel into further business development. AI technology reduces the amount of human labor as well as increases sales efficiency.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Smart-Hub

JANUARY 13, 2023

market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. Let’s look at the White Label technology and how it helps brands grow their advertising business in just one month. The process is simple: you buy ready-made adtech technology that feels and sounds like your own. Today, the U.S.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40