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Ad Fraud Detection in the AI era

The Ad Tech Blog

The need for ad fraud detection techniques has never been more important – especially during this AI bubble. Ad fraud is costing companies billions. You might not lose as much, but I don’t think you will be happy that a bot is clicking your ads, eating your budget away. Initially, simple surveillance was enough.

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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. Remember, while some options are free, most come with a price tag. Apart from the EU, various privacy laws in the U.S.,

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This week’s roundup of AI-powered martech releases

Martech

What’s the point of adding AI to technology if no one knows how to use it? Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Aura Copilot provides content description and tagging recommendations.

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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. What digital tools do we need to execute the campaign? What digital tools do we need to execute the campaign? Please keep answers simple.

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Taylor James, a Tag Company, Receives Two Creativepool Awards

Martech Series

Taylor James , a Tag company providing multi-channel content creation and production, received two Creativepool People’s Choice awards, in the Production Company and Advertising: Digital categories. Ajit Kara , Tag Americas CEO shared, “I am constantly amazed at the creativity and productivity of our Taylor James team.

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Houston, We Have a Problem: Malvertising Is a Threat to Our Livelihood

Ad Monsters

This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . billion in online fraud , many of which began with a clickbait ad. .

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The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends. PPC strategies for voice search should focus on creating conversational ads that are triggered by common questions and queries. More personalized PPC ads.