Martech Series

FEBRUARY 5, 2023

Marketing Technology News: Tines Introduces the Ability to Build Apps With Its No-Code Automation Platform THE LOSSES SUFFERED BY SPORTS CLUBS AND SPORT APPAREL BRANDS ON COUNTERFEIT GOODS Sports teams can’t always predict if their teams will be on a winning streak or if a new star will result in certain player numbers being sold out.

Electronics 102

Electronics MarTech Communications Marketing 102

Martech Series

JUNE 23, 2022

With a refreshed vigor, UX enhancements and new innovations, the marketing automation disrupter goes toe-to-toe with the likes of Marketo and Pardot, who have abandoned and disenfranchised their customers. Marketing Technology News: Validity Launches MailCharts SMS to Enhance Mobile Marketing Capabilities. shopping cart abandonment) emails.

Marketing 101

Marketing MarTech Audience Agency 101

Martech Series

OCTOBER 21, 2022

Orion enhances Qlik with automated data governance and trust propagation capabilities. EIIG’s Qlik extension also delivers augmented data quality and allows users to tag all PII data assets right in Qlik apps for data privacy and regulatory compliance,” said Niu Bai, Head of Global Business Development at Orion Governance.

MarTech 81

MarTech Marketing 81

Martech Series

JUNE 28, 2022

The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, and other industry-specific AI applications.

Machine Learning 67

Machine Learning MarTech Conversion Marketing 67

Martech Series

JANUARY 9, 2023

.’ Pickcel , a name synonymous with digital signage solutions worldwide, has brought utility and experience across several industries over the years. Pickcel used a set of custom parameters to sort and tag the Colour Visualizer kiosks. – Tons of content apps, layout designs, templates, and design tools for content creation.

Marketing 91

Marketing Pop-Up Retail MarTech 91

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” Being featured in influential industry publications is another. Complex automations. That’s where intent comes in. You’re wrong.

Marketing 124

Marketing Conversion ROI Media 124

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Ad Monsters

MARCH 12, 2024

He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The third piece of the puzzle is automated content recognition (ACR) data. Publisher AdOps team can apply an audience tag to their sites to gain insight about their readers.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech

JUNE 15, 2023

And you’ll want to add additional custom fields tailored to your industry, company and products. While automation and AI can assist with metadata entry, they can’t fully replace human eyes and knowledge. Use auto-tagging and AI tools where you can to encourage consistency. Well, not necessarily. Managing metadata is never done.

MarTech 96

MarTech Marketing 96

Martech

OCTOBER 28, 2021

“The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. Inventory third-party tags and choose first-party data replacements.

A/B Testing 101

A/B Testing Electronics GDPR MarTech 101

Martech

APRIL 4, 2024

The technology helps them save money via automation and increases efficiencies. Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. AI is a great deal for the companies that use it. Is it a money-losing proposition for them?

MarTech 63

MarTech SEO Machine Learning Impressions 63

Martech Series

JUNE 14, 2022

NC Protect expands defense industrial market opportunity by simplifying the discovery, mandatory labelling and protection of Controlled Unclassified Information (CUI) in Microsoft applications to meet CMMC 2.0 and NIST requirements. archTIS, a?global

A/B Testing 88

A/B Testing MarTech Marketing 88

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. This subtype of artificial intelligence could disrupt every aspect of the advertising industry, from brainstorming to copyrighting to targeting ads. Experts have mixed opinions. ChatGPT is the most popular form of generative AI.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Martech Series

NOVEMBER 8, 2022

Our mission is to enable analytics driven companies to maximize their data utilization by automating and securing access to cloud data wherever it resides. Satori is a universal data access service for cloud-based data stores and infrastructure, touting multiple out-of-the-box integrations with industry’s leading data stores.

MarTech 73

MarTech Data Management Platform Marketing 73

Basis

DECEMBER 1, 2023

The financial services industry is undergoing rapid transformation, driven by customer expectations, governing bodies, technological advancements, and competitive disruption. If anything, the industry has proven itself quite resilient and resourceful amidst these complexities. Hungry for more 2024 trends?

Marketing 52

Marketing Education Finance Machine Learning 52

Media Math

SEPTEMBER 12, 2022

Security , S cale & Efficiency: We aim to automate our internal and external privacy, security and data governance compliance wherever possible, through the use of technologies for consumer requests, targeted data discovery, data mapping and vendor data privacy impact assessments.

Advertising 73

Advertising Media 73

Banner Flow

MAY 12, 2023

Meta plans to upgrade its in-stream shopping tools with new features and integrate Shop ads into its Advantage portfolio of automated ad solutions. Retailers who do not integrate shopping experiences will no longer be able to host a Shop on their Facebook or Instagram page or use product tagging in posts from August 10, 2023.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Martech Series

FEBRUARY 22, 2023

data.world , the enterprise data catalog for the modern data stack, launched the data.world AI Lab, a first for the data catalog industry. Metadata Enrichment : Providing inferred summaries describing the datasets and inferred tags for the datasets, speeding data stewardship for new datasets. “We

Real Estate 65

Real Estate MarTech Marketing 65

Martech Series

SEPTEMBER 15, 2022

Today, Ironclad announced enhancements to Ironclad Smart Import, an AI-powered contract migration tool that uses optical character recognition (OCR) to scan, index, tag, and store contract data at scale. Confidently automate data extraction: Ironclad AI extracts key terms and clauses with over 90% accuracy.

Entertainment 88

Entertainment MarTech Marketing 88

VideoWeek

MARCH 10, 2023

Significantly for the advertising industry, the government says the law will cut down on the need for cookie popups, suggesting that consent collection requirements will be reduced. The tool automates verification, protection and reporting across desktop, mobile web, mobile app and CTV campaigns. percent and operating costs rose.

GDPR 52

GDPR Ad Tech Media Finance 52

MNTN

JUNE 16, 2022

To help brands prepare for the next generational leap, Marwan Soghaier, Chief Product Officer at MNTN, spoke to Digiday about where the industry is heading—and how brands can prepare. Now we’re looking at cars that are essentially robots and can run automated tasks for you. A Solution for Every Budget.

Rich Media 52

Rich Media Display Advertising Entertainment Video Ads 52

Monetize More

JUNE 22, 2023

By automating the migration process to the new GA4 profile, Google empowers publishers to unlock a world of possibilities. Maintain user trust, protect their privacy, and comply with industry standards effortlessly. Uncover hidden patterns, receive automated recommendations, and easily discover new opportunities.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

OpenX

FEBRUARY 27, 2024

It was the best decision of my life because I found a way to use my skill set and help our industry be better. Our tools automate this so brands and agencies can place campaigns the way they typically do without adding a lot of additional work. What’s the added benefit of activating Impact PMPs on premium, TAG-certified inventory?

Agency 52

Agency ROI Advertising Marketing 52

Digiday

OCTOBER 25, 2022

The frustratingly, drawn-out timeline is typical of a sector of the industry that high-profile marketers have labeled “murky at best” despite the meteoric rise of programmatic media trading in recent years. A Kroll spokesperson was unable to respond on the record to Digiday’s inquiries; TAG declined to comment.

Ad Tech 67

Ad Tech Demand Side Platform Non-Profit Viewability 67

Media Math

JANUARY 17, 2023

Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea of how users are interacting with their content and how that content is performing. Attention oriented campaign goal types . Optimization .

Media 52

Media Viewability CPM CPA 52

InMobi

DECEMBER 28, 2017

billion in wasted spend by 2021, so it’s now more important than ever for the industry to come together and fight this battle together. InMobi’s fraud detection algorithms ensure that each view, interaction and action on a served ad is by humans and not automated traffic. According to Forrester Research, ad fraud will reach $10.9

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

Martech

SEPTEMBER 28, 2021

Consumer adoption of connected speakers, home automation solutions, smart TVs and wearables continues to rise exponentially. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Why do marketers need identity resolution platforms? tools and platforms.

Cookies 113

Cookies GDPR Mobile Ads Ad Tech 113

InMobi

MAY 29, 2018

Industry groups have gone one step further here as well, establishing protocols designed to further ensure the trustworthiness of online advertising efforts. In particular, the Interactive Advertising Bureau ( IAB ) and the Trustworthy Accountability Group ( TAG ) have undertaken significant actions in this regard.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

MNTN

FEBRUARY 22, 2023

But that attention comes with a hefty price tag. With essentially the click of a button, businesses—no matter their size, industry, budget, etc.—can Now, more than 90 percent of spending on digital display ads happens through automated software.” can target and advertise to a wide array of audiences across the globe.

Audience 98

Audience Advertising Ad Space Media 98

Smart-Hub

DECEMBER 10, 2021

Programmatic video advertising is an automated way to display targeted video ads online. The industry is predicted to grow at 11 percent annually. A digitalnexa report revealed that the video advertising industry is currently worth $60 billion, but other reports suggest that it will appreciate and be worth $250 billion by 2022.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Martech

MARCH 10, 2022

What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. Automation. Here’s a guide on how to do that.

Marketing 103

Marketing Brand Awareness Click Through Rate Audience 103

Martech Series

NOVEMBER 23, 2022

There’s ample evidence to show gaming is a booming industry, emerging as a dominant form of socialisation and recreation, attracting a diverse mix of ages and genders. Founded in 2019, iion is committed to growth on the global stage while meeting the highest industry standards available, with trusted partners including, IAB, TAG and Pixalate.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

MAY 3, 2023

Our system automatically analyzes the UTM tags associated with each user’s site visit to understand the referral source that ultimately delivered that visit. Comparatively, Verified Visits uses automated source validation to ensure Connected TV does not take credit for site traffic that was delivered by other referring sources.

Conversion 52

Conversion Marketing Advertising Media 52

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. As with digital asset management (DAM) systems , these assets can typically be tagged and metadata can be added.

Marketing 94

Marketing Communications Education Machine Learning 94

Martech

SEPTEMBER 20, 2022

A well-known name and high price tag do not necessarily translate to a higher quality product. Are they comparable to your business in terms of size, structure and industry? Are you interested in AI capabilities or other automation? There’s a wealth of DAM vendors on the market today for every budget.

Conversion 96

Conversion MarTech Marketing 96

Martech

OCTOBER 11, 2022

Whole industries grew out of advertising using third-party cookies, but the practice has come under scrutiny from regulators and privacy-conscious consumers. Automated insights: Artificial intelligence and machine learning are going to highlight new insights for you.

Agency 86

Agency Cookies Marketing First-Party Cookies 86

Brid.tv

SEPTEMBER 30, 2022

These standards are based on thorough research and understanding of the digital advertising industry, and they aim to provide a framework for all digital advertisers and publishers. The player should support a wide array of ad formats, such as VAST and VPAID tags. How to Get Pre-Roll Ads on Your Website. Then give Brid.TV

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67