Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. So what’s the big difference? Yes and no.

Agency 88

Agency Cookies Marketing First-Party Cookies 88

Martech Series

DECEMBER 18, 2022

Elementus’ data intelligence with CryptoArmor’s blockchain cybersecurity-as-a-service enables web3 businesses to take a proactive approach to risk management. Crypto hacks in 2022 have totaled billions of dollars, with three of the most notable — Ronin Network, Wormhole Bridge, and Nomad Bridge — totaling over $1 billion.

Finance 85

Finance MarTech Marketing Agency 85

Martech

JUNE 9, 2023

For example, general marketing conversations were tagged as “marketing,” while conversations specifically about CDPs were tagged as “CDP.” Act as a marketing strategist for a B2B cybersecurity firm specializing in big corporate companies as clients with several decision makers and decision influencers.

Conversion 98

Conversion MarTech SEO Marketing 98

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). User is defined by the Google Analytics browser cookie, so someone who deletes their cookies would show up as a new user. This is a big improvement.

Cookies 116

Cookies Conversion MarTech Marketing 116

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Data management solutions vendor Lotame is betting against that.

Data Management Platform 89

Data Management Platform Cookies First-Party Cookies Audience 89

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing 97

Marketing Machine Learning Conversion GDPR 97

MNTN

MARCH 29, 2024

They also deployed a retargeting campaign, turning to first party data to reach audiences who were already familiar with and interested in their brand. And with MNTN’s comprehensive in-platform reporting and integration with Google Analytics, Tuckernuck could accurately track campaign performance alongside their other marketing channels.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Media Math

JUNE 7, 2022

Merkle’s Merkury is an enterprise identity solution that enables the growth and ownership of first-party identity and data and the ability to deliver and measure personalized experiences in a privacy-safe way. Components include: Merkury Identity : Digital Consumer Recognition (DCR) is a tag-based technology. How it works.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Monetize More

DECEMBER 28, 2022

Measurement and Analytics. Tag management. Data Management Platforms (DMP). Data Aggregators. I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

SEPTEMBER 26, 2023

Here are some tips to ensure your campaigns hit the mark every time: Stay data-driven. Here are some tips to ensure your campaigns hit the mark every time: Stay data-driven. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Let’s dive in.

ROI 116

ROI Marketing Pop-Up Audience 116

Martech

JUNE 8, 2022

According to current data from StatCounter.com , Chrome makes up around 65% of the total share of consumer browsing, followed by Safari at roughly 19%. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Audience 109

Audience Cookies Retargeting Marketing 109

AdvertiseMint

JANUARY 21, 2024

See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. Provides Insights : Tons of data flow in on leads and customers. This lets you focus on big-picture marketing strategies! The topic doesn’t have to feel technical or intimidating.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. “The big difference between the U.S. mParticle ingests events data across Discovery Plus channels and sends it over to Blueshift. Click here to download!

Audience 97

Audience Marketing Pop-Up MarTech 97

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. The global digital marketing industry is growing at an exponential rate.

Marketing 106

Marketing SEO Conversion Rate Conversion 106

Martech

AUGUST 21, 2023

Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration. What do CDPs packaged with data science provide? What do CDPs packaged with data science provide? Custom data science builders. Data science scores can be one of these. Bring your own.

Audience 97

Audience ROI Machine Learning Conversion Rate 97

AdvertiseMint

JANUARY 18, 2024

This is because they help you reach potential buyers more effectively and grow your business. This guide explains 15 game-changing online marketing theories and concepts. Understanding Digital Marketing Theories What are digital marketing theories, and why do they matter? Their purpose is to achieve branding and sales goals.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Digital Remedy

APRIL 21, 2023

For example, in their 2022 spot for The Big Game, crypto tycoon Coinbase created the most talked about ad of the year by displaying a simple color-changing QR code that bounced around viewers’ screens for 30 seconds. The evolution of QR code formats in recent years has led some marketers to seek a refresher course on the subject.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Martech Series

AUGUST 16, 2022

“We are constantly finding ways, both big and small, to help clients at the enterprise level, and at the last mile of customer engagement, to drive demand and retention.” ” Expanded Client Roster. ” Expanded Client Roster. . ” Expanded Client Roster.

Impressions 87

Impressions MarTech Retail Marketing 87

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. Table of Contents [ hide ] What Is an OTT Advertising Platform?

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Clearcode

JULY 27, 2022

Personalization, analysis, customer experience, user retention and upselling are the key pillars to a successful business in the digital world, but the recent privacy changes have made it harder for companies to collect and utilize data to power these activities. Separate data sources. Key Points About Single Customer Views.

Communications 52

Communications Finance GDPR MarTech 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Ad Analytics. Ideally, real-time video analytics should also be available. But how do you choose an OTT advertising platform?

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Digiday

JANUARY 17, 2023

Twitter referral traffic to a dozen major publishers’ websites declined, on average, by 12% in December 2022 compared to November 2022, according to an analysis by Similarweb, a data analytics company that monitors web traffic. Data shows publishers’ Twitter referral traffic declines. Editor’s note: Parse.ly

Audience 80

Audience Media Advertising Agency 80

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Data in, text out. Of course it’s exciting. Do I know how long it has been around?

Machine Learning 104

Machine Learning Food MarTech Conversion 104

Automatad Inc.

NOVEMBER 13, 2023

These tools can also provide you with data on keyword difficulty, search volume, competition, and trends. Use tools like Google Analytics, Google Search Console, or Bing Webmaster Tools to analyze the performance. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it.

SEO 52

SEO Click Through Rate A/B Testing Conversion 52

MNTN

OCTOBER 23, 2023

But doing so will over-simplify the customer journey and likely leave you with unanswered questions (not to mention inaccurate data). This is more common when a potential customer is making a big buying decision. You can use cross-device attribution data to optimize your entire marketing strategy.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

MarTech 102

MarTech Audience Shipping Marketing 102

AdvertiseMint

FEBRUARY 3, 2022

Why it’s happening: Pre-update, Facebook was able to use this data to measure conversions faster and better because it had consistent signals of data from each action being taken by a particular user. 1) Problem: Difficulty Optimizing Ad Spend and Higher CPAs. 1) Problem: Difficulty Optimizing Ad Spend and Higher CPAs.

Retargeting 52

Retargeting CPA Conversion Brand Awareness 52

Clearcode

SEPTEMBER 7, 2022

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. Climate change is no longer a discussion. And will the industry incorporate new green standards to reduce its carbon footprint? Key Points.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech Series

NOVEMBER 23, 2022

In the age of deep insight into lead analytics and prospect journeys, we have become so focused on whom we have engaged and exactly what they did, that we often lose sight of what we’re trying to catch. Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. I came to Appspace via an acquisition.

MarTech 92

MarTech Marketing Conversion ROI 92

Monetize More

AUGUST 18, 2022

Publishers should analyze user data when placing ads to ensure the highest levels of engagement, and ad sizes and formats play a huge role in user engagement. History – Knowing a person’s previous actions and whether they are returning visitors or brand new users can make a big difference in which ad units are most likely to succeed.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

VideoWeek

JANUARY 20, 2023

“We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 CPO and COO Greg Peters will join Ted Sarandos as co-CEOs.

Ad Tech 98

Ad Tech Media Cookies Audience 98

InMobi

SEPTEMBER 21, 2013

InMobi General Manager & Product Head for Brand and Commerce, Preetham V V , joins a top notch line-up of panelists to explore, explain and dive deep into the data and analytics that drive performance and the bottom line in the AW Data Congress. It’s a week of thought-leaders, campaign creators and technology-changers.

Advertising 52

Advertising Conversion Agency Media 52

Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. Step 5 : While the header auction (or header bidding or pre-bidding) happens, Google Publisher Tag is paused.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. More publishers have come to rely on data-driven personalization than ever before, with usage rates climbing over the past five years.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52