MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. But, according to a new article from Adweek , as social platforms face rising prices and privacy challenges, DTC brands have a new channel in their sights: Connected TV. So are the ways brands advertise on TV.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 84

Machine Learning Cookies Conversion Media 84

VideoWeek

JANUARY 9, 2024

The research centre, based at the University of Oxford, surveyed 314 media leaders in 56 countries for their views on publishing trends across the coming months. The trend for publishers pulling back from Facebook and X is not so much a matter of declining user bases as the deprioritastion of news on those platforms.

Display Advertising 69

Display Advertising Media Audience Advertising 69

Martech Series

JANUARY 11, 2023

The report also reveals that the average initial spend on an influencer is $257, with 46% of paid influencer collaborations taking place on TikTok in 2022. The report projects that influencer marketing will be a $17.4 Future trends in influencer marketing. The influencer market is predicted to reach a size of $17.4

Marketing 86

Marketing MarTech Advertising Media 86

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Marketing 114

Marketing Machine Learning MarTech Media 114

Basis

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. For example, trends like fan-remixed content and AI -enhanced video have taken hold, leading to new levels of creativity.

Conversion 70

Conversion Retail Media Education 70

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution.

Cookies 93

Cookies Machine Learning ROI Conversion 93

MNTN

OCTOBER 21, 2022

This year has seen a rise in the number of advertisers who have been moving their ad dollars to Connected TV—and it looks like that investment is not unfounded. In a new study from Comcast Advertising and MediaScience, unaided recall of ads viewed in a big screen TV environment were 2.2 Connected TV in the News.

Pop-Up 98

Pop-Up Advertising Audience Media 98

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai Get MarTech! In your inbox.

MarTech 93

MarTech Machine Learning SEO CPA 93

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.

Conversion 101

Conversion Audience Communications MarTech 101

Digital Turbine

MARCH 19, 2024

Harnessing the wealth of data from the BRAG report by Apptopia, GWI and DT, developers empower advertisers with actionable insights, allowing for the effective utilization of inventory and finely tailored brand campaigns that resonate with precision and relevance. Check out the full report. The post The B.I.G.

Audience 52

Audience Retail Conversion Advertising 52

Martech Series

JANUARY 26, 2023

Digital 2023 shows that people globally are becoming more discerning in their internet use Meltwater , a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide.

Media 90

Media eCommerce Entertainment MarTech 90

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Media 113

Media Advertising Food Retail 113

Basis

FEBRUARY 21, 2024

As a result, the best ways B2B advertisers can reach their ideal customers are also evolving. Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Ad Rants

JUNE 28, 2023

Today's SEO trends are toward a more nuanced approach. According to a Matter survey reported by Marketing Dive, nearly seven out of 10 consumers put faith in influencers. There are thousands of social media influencers out there on TikTok, Instagram, YouTube, and Pinterest. Open up a new social media door. The only key?

SEO 201

SEO Marketing Pop-Up A/B Testing 201

Basis

FEBRUARY 24, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. Twitter Becomes First Social Media Platform to Allow Cannabis Ads in U.S. [:02] Which is the Better AI Chatbot? [:04]

Media 74

Media Entertainment Advertising Audience 74

Basis

JANUARY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access. This report from eMarketer also features predictions for each platform in the calendar year.

Media 76

Media Cookies Impressions Retail 76

Martech Series

NOVEMBER 30, 2022

As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. One of the key trends is iCommerce, the Influence economy.

MarTech 82

MarTech Conversion ROI Audience 82

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. BRAG Report, social ads fail to effectively reach 23% of Word Gamers, totaling nearly 20 million users. Yet, 24% of Puzzle Gamers aren’t effectively reached by social ads.

Audience 52

Audience Retail Conversion Advertising 52

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Pricing hasn’t yet been announced.

ROI 117

ROI MarTech Audience Media 117

VideoWeek

APRIL 13, 2023

Conducted by PwC, ‘IAB Internet Advertising Revenue Report: Full Year 2022’ revealed that advertising revenue slowed last year, as macroeconomic pressures impacted marketing spend. As a result, internet advertising revenues grew 10.8 percent, as recessionary fears loomed over advertising budgets.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Martech Series

FEBRUARY 9, 2023

Guide To TikTok Influencer Marketing For CPG Brands Details Best Practices, Key Outcomes For Brands To Follow To Find Success Research shows that as many as 60% of consumers on social media follow CPG brands that interest them. Set clear, measurable objectives for campaigns, and select creators who will help you achieve your goals.

ROI 86

ROI Conversion MarTech Audience 86

Martech Series

DECEMBER 16, 2022

An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures. Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.

Media 75

Media Advertising MarTech Cookies 75

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. According to Emplifi’s report, median engagement rates for brands increased over Q3 results on both Instagram and Facebook. PST with activity spiking between 12:00 p.m. and 6:00 p.m and 9:00 p.m.

CPC 87

CPC Marketing Click Through Rate Electronics 87

Chief Martech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

MarTech 109

MarTech SEO Marketing Social Advertising 109

Martech Series

AUGUST 4, 2022

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing 100

Marketing SEO ROI MarTech 100

More About Advertising

JANUARY 31, 2023

We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital trends worldwide. The post We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it first appeared on More About Advertising.

Media 52

Media Advertising Ad Tech Finance 52

Basis

NOVEMBER 30, 2023

What’s new in the realms of paid search and social media? This month, Courtney Shaw, VP of Social Media Solutions, and Maggie Shelton, Director of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Google rolls out generative AI tools for product images in the U.S. [:02]

Audience 79

Audience Media Advertising Marketing 79

VideoWeek

JANUARY 24, 2024

billion in Q3 2023, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. The report credited the growth to a sharp uptick in search and online advertising, which rose by 23.7 But there were optimistic signs for TV advertising in the year ahead, with TV spend forecast to rise by 1.4

Retail 64

Retail Advertising Marketing 64

MNTN

DECEMBER 1, 2023

The Black Friday buzz may have died down, but for hawkeyed advertisers, the holiday shopping season isn’t just one of the biggest sales opportunities of the year; it also provides valuable insights on overall shopping trends and customer behavior that can guide decisions about how they might need to shift gears in the new year.

Retail 98

Retail Advertising Media MarTech 98

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Only 1% reported other challenges, while 7% are not integrating AI at all. Viant Technology’s Viant Data Platform is an advertising technology platform.

MarTech 85

MarTech Shipping eCommerce Education 85

Martech Series

JUNE 6, 2022

New research reveals the industry’s lack of “clear guidelines” regarding advertising alongside misinformation. Integral Ad Science , a global leader in digital media quality, released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry.

Advertising 96

Advertising Viewability Media ROI 96

Martech Series

FEBRUARY 13, 2023

million social media posts and 331 billion impressions around the big game. The big game is the hottest event of the year for advertisers to gain yards closer to their customers in just a minute or less. NetBase Quid unveiled data that analyzed the regions and demographics from the total number of 5.8 Bud Light 97 % 2. Pepsi 92 % 4.

Conversion 77

Conversion Impressions Media MarTech 77

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. A review of MNTN clients running paid search, social, and/or email before adding connected TV showed this trend across the board.

Conversion Rate 102

Conversion Rate Brand Awareness SEO Conversion 102