VideoWeek

FEBRUARY 23, 2024

Viaplay says Aggressive Cutbacks are Steadying the Ship Embattled Nordic broadcaster Viaplay says that its aggressive restructuring of the company is bearing fruit, setting the stage for continued growth, after a turbulent year for the company. “The Discovery have joined Thinkbox, the UK marketing body for commercial TV.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

All About Advertising Law

SEPTEMBER 25, 2014

First, the FTC came out with its revised Dot.com disclosures ( read about those here ) In general they advocated clearer and more prominent disclaimers and also asked advertisers to think hard about whether the information should be in the body of the claim itself rather than in a disclosure.

Shipping 40

Shipping Conversion Advertising 40

InMobi

NOVEMBER 13, 2012

And now, the US market has officially graduated: With the Consumer Electronics Show (CES) around the corner, the Consumer Electronics Association (CEA) estimates that by 2013, the 100M tablets shipped in the US alone will be almost on par with the number of smartphones- 108M. But which do we love more?

Electronics 40

Electronics Rich Media Shipping Audience 40

VideoWeek

JANUARY 6, 2023

Also at CES this week in Las Vegas, Xperi revealed its first “Powered by TiVo” smart TVs, due to be shipped in Spring 2023. Trade Bodies Welcome Scrapping of Channel 4 Privatisation. “The streaming revolution has only just begun.”. billion in 2023.

Retail 52

Retail Media Audience Ad Tech 52

Lemonads

AUGUST 5, 2021

Commission : 70% Cookie: 60 days Blessing Manifesting Description: This is a place to explore topics of self-love, self-care, body love, as well as tips to deal with depression and anxiety. Their supplement and vitamin line reach a wide range of nutritional needs to help support and maintain a healthy body.

Affiliates 52

Affiliates Cookies Electronics Food 52

Advertising to Baby Boomers

JULY 9, 2014

Going Nutty Over Older Womens Bodies I thank my lucky stars Ive lived long enough to go nutty over older womens bodies. Doesn’t everybody who blogs for HuffPo do that? Your hits go way up – not like if you write about chickens. Nobody is going to tell us what a vacation is.

Advertising 69

Advertising Pop-Up Education Shipping 69

VideoWeek

SEPTEMBER 15, 2023

X has been publicly struggling with ad revenues since Elon Musk’s acquisition of the company, and the partnership is presumably designed to help bring in more ad revenue and steady the ship. The new role is dedicated to supporting advertisers with agency contracting, the trade body said.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Lemonads

MARCH 19, 2021

Description: Veestro is a plant-based, gourmet meal delivery service that ships to any location in the US. The same standards should apply to the products we put on our bodies and in our homes: nontoxic, eco-friendly, affordable, and effective. They offer delicious, chef-inspired meals and juices.

Affiliates 52

Affiliates Food Audience Cookies 52

Single Grain

JUNE 7, 2023

Focus on Benefits and USPs: From there, your Google search ads should include scintillating body copy that shines a light on the product’s USP (Unique Selling Point), emphasizing how the product’s features benefit users rather than the features themselves.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

NOVEMBER 24, 2020

The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies. The retailer also “failed to refund consumers for items that were never shipped.”

Marketing 64

Marketing GDPR Shipping Fashion 64

Martech

JULY 5, 2022

Adding personal data to the body of an email is about as basic as you’ll get, but it can be a start. Here, the art of personalization is knowing when to use overt personalization – purchase and shipping confirmations come to mind – and when you want to take a more covert route. Test each tactic. Mistake #3.

Marketing 121

Marketing Conversion Control Group Shipping 121

Single Grain

MAY 18, 2023

As an inclusive fitness company, they abandoned traditional sizing and size customers based on an athlete with the same body measurements. GRRRL’s customers expect inclusivity and body positivity from them, and they express this in their advertising. Fitness clothing brand GRRRL is the perfect example.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

JULY 1, 2021

Now, outbound links won’t save your sinking ship, but in SEO, especially when targeting a competitive query, every little bit helps. So, links from the content body carry the most weight, but links from higher up the HTML pass the most PageRank, with the first link being the most valuable. Stay tuned!

SEO 140

SEO Affiliates Shipping Marketing 140

Single Grain

JANUARY 30, 2023

Write a persuasive product description for a page on men’s black jackets sold at 25% off with free shipping.” The outline should have an intro, main body, and conclusion. Prepare an effective CTA for converting visitors to subscribe to my email.” feature allows it to do much deeper and faster keyword research for you.

Marketing 59

Marketing SEO Food Pop-Up 59