Martech

JUNE 6, 2023

Is the system a quick response to competitors, changes in the market or a new capability added to a product? It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Make sure analytics understands all changes that would result in swapping systems.

MarTech 110

MarTech Communications Marketing Conversion 110

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers. Active Community.

MarTech 70

MarTech Marketing Cookies Audience 70

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. Jump in and get involved by learning everything you can and taking every opportunity to be of service. The rewards are too great not to.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

Aronson Ads

NOVEMBER 3, 2022

In the early days, search engines like Google evaluated pages based on core factors such as keywords, meta tags, and headers. With rapidly developing technology, Google now relies on artificial intelligence to improve its search engine, and it’s crucial to understand how your website can be affected. How Does Google Use AI?

SEO 75

SEO Machine Learning Conversion Rate Conversion 75

Martech

APRIL 10, 2023

” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. ” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels. The message was nonetheless clear.

Machine Learning 93

Machine Learning Marketing Shipping Fashion 93

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. businesses were forecast in 2020, according to BIA Advisory Services.

Machine Learning 102

Machine Learning Marketing Conversion SEO 102

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic.

MarTech 102

MarTech Audience Shipping Marketing 102

Brid.tv

JANUARY 19, 2023

As opposed to cable and satellite TV providers, OTT , meaning “over-the-top,” is used to define streaming media services that deliver content via the internet through various mediums, i.e., “over the top” of these mediums — devices. What makes OTT so unlike traditional media consumption is the flexibility and accessibility of these services.

Entertainment 52

Entertainment Advertising Audience Media 52

PrograMetrix

OCTOBER 6, 2021

Your marketing team is leveraging intent data to target high value and in-market accounts for your products and services. The right system will help you boil that information down even further, giving you specific feedback on the accounts who are engaging with your website content and converting on your call to action.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. Paramount Enlists iSpot.TV

Retail 97

Retail Media Agency Ad Tech 97

Martech Series

NOVEMBER 18, 2022

As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance. Based on data analysis, marketers develop social media postings that are pertinent to what customers want, such as a good or service. It has changed the way people buy products as well.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Lemonads

OCTOBER 29, 2021

The ads.txt movement is a project spearheaded by the Interactive Advertising Bureau or IAB and it was developed to improve transparency in programmatic advertising interactions. As the name suggests, ads.txt documents are text files, which means that they are easy to create, upload, and manage once they are in your root domain.

Affiliates 52

Affiliates Ad network Impressions Advertising 52

AdvertiseMint

NOVEMBER 7, 2023

What Is SEO Management and Why Is It Critical for Your Online Presence? SEO management is the strategic oversight of a website’s search engine optimization efforts. Understanding SEO Management At its core, SEO management orchestrates the use of Google Analytics, search algorithms, and SEO tools to fine-tune a website.

SEO 40

SEO Audience Marketing Agency 40

Clearcode

JULY 27, 2022

Usually, a single customer view is organized as a customer’s profile in a customer data platform (CDP) or a customer relationship management (CRM) system. Device-related information (type, system, browser). It requires you to collect data from all your channels and systems into one data source and present it in real-time.

Communications 52

Communications Finance GDPR MarTech 52

AdvertiseMint

JANUARY 21, 2024

See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. Social Media Focused These tools automate social workflows to give your community manager a break. Email marketing platforms – Importing contacts and campaign linking between systems.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech

OCTOBER 28, 2021

To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices. Inventory third-party tags and choose first-party data replacements. Deliver omnichannel customer experiences. Why we care.

A/B Testing 103

A/B Testing Electronics GDPR MarTech 103

VideoWeek

FEBRUARY 23, 2024

FuboTV Sues Disney, Fox and WBD Over Joint Streaming Offering FuboTV, a sports streaming service, has filed an antitrust lawsuit against Disney, Fox and Warner Bros. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Martech Series

FEBRUARY 7, 2023

This often means finding an exciting new direction, creating technology-forward products that delight clients and developing high performing teams who accomplish things that they didn’t even think were possible beforehand. With Netflix going live and subscription services becoming ad supported, we think this is an important area to watch.

MarTech 99

MarTech Media Advertising Agency 99

VideoWeek

MARCH 10, 2023

UID2) across its Peacock streaming service, the US broadcaster announced at The Trade Desk’s Forward ’23 event on Tuesday. The identity solution will be live on the service next month, enabling addressability in a cookieless programmatic environment.

GDPR 52

GDPR Ad Tech Media Finance 52

PrograMetrix

JULY 7, 2021

Mobile geofencing combines global positioning systems (GPS), Wi-Fi, radio-frequency identification (RFID), and Bluetooth technologies. Mobile users who have location services enabled on their phones can then be targeted within these boundaries or geofences. laptops, tablets, desktops, and Smart TVs) at an individual user level.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Martech

MARCH 10, 2022

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Implement funnel-based personalization through funnel/DRIP system. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. Ideal e-tailer profile.

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

VideoWeek

JANUARY 20, 2023

ISBA Opens Second Consultation into Origin Funding ISBA has launched its second industry-wide consultation into the funding mechanism for its cross-media measurement system Origin. On Thursday the regulator told WhatsApp to reassess its use of personal data for service improvements, giving the tech giant six months to comply with EU law.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

FEBRUARY 28, 2022

In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Elizabeth Marsten , Senior Director, Strategic Marketplace Services at Tinuiti to discuss the rise of retail media and how brands and retailers should capitalize on this growing channel. You can listen to the full interview here.

Retail 52

Retail Pop-Up Audience Media 52

Lemonads

DECEMBER 29, 2020

If you’re not a developer but just someone who is searching for a platform to build custom blogs, portfolios of any kind, marketing sites including e-commerce stores and so much more, you’ve landed in the right place! It’s where content management meets visual design.

SEO 52

SEO eCommerce Audience Marketing 52

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Conversion 87

Conversion Media Marketing Communications 87

VideoWeek

JUNE 16, 2023

It will also offer consulting services to help businesses pivot quickly into retail media. The Week in Tech Madhive Secures $300 Million Investment From Goldman Sachs CTV ad buying platform Madhive this week announced it has received a $300 million investment from Goldman Sachs Asset Management.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Monetize More

DECEMBER 28, 2022

We are always on the verge of upgrading our existing AdOps services and products to always over-deliver from what we promised. Tag management. Data Management Platforms (DMP). They act as global agencies by handling everything from branding through media buying to creative development. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. The company used a system that could take data about mobile usage – device, location, and so on – and offer users specific messages based on that profile.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Here is a breakdown of what we’ll be covering: What is a content management system? Types of content management tools: traditional, headless, and hybrid.

SEO 89

SEO Marketing MarTech ROI 89

Advendio

FEBRUARY 22, 2023

As a result, our ADvendio Product & Development team launches new customer-focused features and updates every month to ensure that our omnichannel advertising management platform is future-proofed to meet the evolving needs of advertising industry stakeholders. The new logic supports a new data model for availability as well.

Ad Server 73

Ad Server Finance Media Advertising 73

Martech

SEPTEMBER 2, 2022

A CDP that started as an email service provider might base its price on events, like emails sent, page views, clicks, etc. A CDP that originated as an analytics platform might base its price on total web traffic, while a CDP that used to be a data warehouse might set its price by how many profiles are under management. . The drawback?

MarTech 113

MarTech Marketing 113

Smart-Hub

AUGUST 8, 2023

One of those is the Video Ad Serving Template, or VAST tag. Developed by the Interactive Advertising Bureau (IAB), VAST tags are standardized scripts that ensure the smooth delivery, management, and tracking of video ads across various platforms and devices. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Product overview.

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Brid.tv

OCTOBER 3, 2022

Hosting, managing, and monetizing videos for large publishers and enterprise-level businesses takes a lot of time and resources. An enterprise video platform is a video content management system designed to help enterprise-level businesses host, manage, and distribute videos. Intuitive Video Content Management System.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 118

Marketing Machine Learning GDPR Healthcare 118

Smart-Hub

JANUARY 4, 2023

The SmartHub technology is designed for development and growth. For example, the SmartHub White Label platform is perfect for a business that decided to build a platform on its own, an independent solution that it can manage and make money from. So, is the White Label platform a new programmatic platform developed from scratch?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40