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Spotlight on Census Data for Audience Development & Insights, a Cookie-Free Approach

Ad Monsters

This time, we’re delving into the value of public data. ” Enter public data offered by a growing number of companies, including Digiseg, TransUnion, and Simpli.fi. The benefits to public data proponents are apparent: It’s accurate, verified, and scrubbed of all PII data before it’s released to the market.

Cookies 87
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Taylor James, a Tag Company, Receives Two Creativepool Awards

Martech Series

Taylor James , a Tag company providing multi-channel content creation and production, received two Creativepool People’s Choice awards, in the Production Company and Advertising: Digital categories. Ajit Kara , Tag Americas CEO shared, “I am constantly amazed at the creativity and productivity of our Taylor James team.

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Komprise Doubles Revenues in 2022 and Recognized as Leader in Cloud Data Migrations and Unstructured Data Management

Martech Series

Komprise enterprise customers are distributed across healthcare, life sciences, biotech, media and entertainment, public sector, higher education, financial services, legal, energy, high-tech and other industries managing petabyte-scale unstructured data environments.

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Top 5 Options to Make Your Brand More Visible Online

Digital Ad Blog

Optimize Your Website for Search Engines Optimizing your website’s content, headings, meta tags, and keywords are just some of the SEO techniques that can improve how search engines interpret and rank your website. You win the audience’s respect and trust by offering informative and educational information.

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The End of the #ad? A Turning Point for Branded Content on Social Media

All About Advertising Law

While the FTC has attempted to clarify its position in subsequent FAQs and enforcement actions—and, most recently, in a “sweep” of “educational” letters we blogged about in April —it’s become increasingly clear that when and how to disclose might never be clear-cut.

Media 53
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Personal Branding: How to Go from Zero to Hero in No Time

AdvertiseMint

Consistently analyze performance and progress: Track brand mentions/tags on social media, press, and other channels. These influential brands create and influence public perception in their respective fields. He built a powerful educational platform. Form strategic partnerships to intertwine your brand with recognized players.

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Everything You Need To Know About Sellers.json

InMobi

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. Sellers.json is not the only new spec, as the IAB Tech Lab also released the OpenRTB SupplyChain Object for public comment on the same day. Keep reading for more information. What Are the Next Steps?