Martech Series

FEBRUARY 28, 2023

Talend is a pioneer in low-code data solutions that help remove the technological and skills-based barriers to working effectively with data across the enterprise and accelerate the process of turning raw data into meaningful business outcomes.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Ad Monsters

FEBRUARY 15, 2023

LiveIntent’s Email Hashing Tech Andrew Byrd: In 2009, LiveIntent created an advertising technology platform that identifies and targets audiences in cookieless environments by replacing the cookie with a hashed email address. LiveIntent’s LiveTags register email actions, like opens and ad impressions, served.

Cookies 87

Cookies Audience Impressions Retail 87

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 72

Ad Tech Demand Side Platform Non-Profit Viewability 72

Fuel Lines

JUNE 13, 2013

I was reading an Ad Age aricle this morning, “Lee Clow on Advertising, Then and Now” Ad Age has referred to Lee Clow as “advertising’s art director guru” He was a personal friend of Steve Jobs for some thirty years. ”and Apple’s “Think Different” slogan. .

Advertising 272

Advertising Media Agency 272

Smart-Hub

DECEMBER 10, 2021

What appeals to you when you come across a series of ad campaigns? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. Video ads play a major role in brand loyalty and product patronage.

Advertising 52

Advertising Video Ads Ad Server Communications 52

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The Risk Information and Communications Technology (RESTRICT) Act would allow the Government to review tech entering the US on an individual basis. The measures include a $1.3

GDPR 52

GDPR Ad Tech Media Finance 52

Ad Wisey

JUNE 27, 2022

Wilmington, DE – June 27, 2022 – Adwisely , an ad automation platform for e-commerce DTC brands formerly known as RetargetApp, announced that it has raised $1.5 It allows the company to meet the growing demand for ad efficiency control among retailers, and navigate any privacy laws and new changes that ad platforms are rolling out.

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

VideoWeek

NOVEMBER 4, 2022

In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. Innovid and NCSolutions (NCS) formed a partnership to help CPGs optimise ad campaign sales.

Agency 52

Agency Media Entertainment Ad Tech 52

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. two years ago, it was a logistical, political and technical quagmire and not nearly as comprehensive as this latest.

Advertising 63

Advertising Ad Tech Impressions Viewability 63

Clearcode

SEPTEMBER 7, 2022

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. Good Publicity. IAB Europe Creates Standards Committee for Tackling Digital Ad Emissions. Climate change is no longer a discussion.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech

OCTOBER 21, 2021

When faced with the worst public health crisis in more than a century, U.S. When a consumer clicks through to a site from an online ad, DNI technology displays the phone number that’s unique to the specific search engine, webpage, keyword or another source. website, social media, search ad), geography, demographics (i.e.,

Machine Learning 99

Machine Learning Marketing Conversion SEO 99

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

AutoMobile 134

AutoMobile Marketing Healthcare Manufacturing 134

InMobi

MAY 29, 2018

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

VideoWeek

FEBRUARY 2, 2024

The patents relate to technology that measurement companies use to determine the duration of viewing sessions. But the company did say in a statement that it acknowledges “the broader context in which that lawful work took place,” adding that it will no longer work with any opioid manufacturers. Canal+ Mounts $1.7

Retail 52

Retail Media Cookies Agency 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7 percent in the second half.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Basis

JULY 19, 2022

If you thought midterm ad spending was high in 2018, meet 2022: Campaign ad spend for this year’s midterms blew past $2 billion by July — before many of the primaries had even wrapped—and shows no signs of slowing. Spend Efficiently. In 2020, we saw those trends move up by 1 to 2 weeks, depending on each state’s early voting laws.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

AUGUST 31, 2022

Media matchmakers State of the swag bag The Washington Post is expected to lose profitability status, Netflix hires former Snap execs to lead its ads business and more. The price tag for the publication is at least $630 million and in 2021 it earned more than $200 million in revenue and more than $40 million in profit.

Media 65

Media Non-Profit Food Healthcare 65

Digiday

OCTOBER 9, 2022

After all, it was the platforms and ad tech vendors that were in headlines for data snafus, not advertisers. Over the two months or so we’ve seen a lot more inbound interest from enterprise organizations looking to update their technology stacks in advance of the changes to data privacy laws in the U.S.,” It packs an extra punch.

Ad Tech 67

Ad Tech Marketing Advertising Media 67

VideoWeek

DECEMBER 21, 2022

So I think more and more brands will choose to invest in responsible publications, and execute their digital advertising in much more responsible ways, playing less fast and loose with the open marketplace and being a lot more selective as to where their advertising shows up. Suppliers need to understand what they’re working with.

Media 98

Media Advertising Impressions Agency 98

Lemonads

OCTOBER 6, 2020

So, let’s discover more about TripleLift and earn that engagement you’ve been looking for by discovering: TripleLift Review: Company, Ads, Tips; Native Advertising; TripleLift Review For Advertisers: Pros & Cons; TripleLift Review For Publishers: Pros & Cons; TripleLift Review Conclusions. They hate annoying ads.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Pre-built connections to martech/ad tech platforms.

Cookies 113

Cookies GDPR Mobile Ads Ad Tech 113

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Google is also now folding Gemini, its most advanced AI model, into the ad tool.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

APRIL 16, 2023

’ What happened was they came back and you saw a lot of messages around community development [and] support for the community, but the technology on the backend was never updated, even for direct campaigns. It seems like a dumb question to ask when we are [insert publication’s name here]. [We But we’ll come back.’

Media 65

Media Education Advertising Audience 65

VideoWeek

NOVEMBER 11, 2022

The company’s recent introduction of ads will help it to more effectively monetise any sports rights it does buy. SaaS technology specialist Amagi announced more than $100 million in investment from equity firm General Atlantic, bringing Amagi’s total valuation to $1.4 The timing makes sense for Netflix.

Media 52

Media Retargeting Non-Profit Entertainment 52

Digiday

JANUARY 11, 2023

The M&A market is cooling, publishers lean on subscriptions to drive ad revenue and more. The first half on the ad side was definitely stronger for everybody [than] the second half, but we still managed to grow in the second half. Bloomberg sets sights on an international audience. A timeline of Future plc’s U.S.

Media 67

Media Audience Entertainment Advertising 67

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

OCTOBER 19, 2012

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. Apple Gives Helping Hand to HTML5 Some huge potential for development of web apps exists with some additional support that has been added to iOS 6.

Marketing 40

Marketing Ad network Cookies Advertising 40

Martech Series

JUNE 16, 2022

Workstream.io, the comprehensive solution for streamlining your analytics workflow, announced the public beta launch of its platform, which empowers organizations to derive optimal value from their critical data assets. Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video.

MarTech 72

MarTech Conversion Marketing 72

Single Grain

JUNE 17, 2021

The Disney sites were overloaded with video and audio content which could not be turned off by physically impaired people and drowned out screen-reading technology. Accessibility-supported technology. Non-interference technology use. 2) Incorporate Technology for Users . Conformance of full pages. Complete processes.

SEO 119

SEO Pop-Up Media GDPR 119

Martech

AUGUST 18, 2021

Do you know where your ad is going? AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. The reason?

Ad Server 121

Ad Server Impressions Ad Exchange Banner 121

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? SmartHub is designed to help businesses build a scalable and efficient programmatic ad marketplace. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Publishers can monetize their videos in various ways, such as subscriptions or ads. As with TVOD, having reliable DRM technology in place is paramount. GET STARTED.

Header Bidding 72

Header Bidding Affiliates Video Ads Ad Server 72

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. In this article, we’ll explain what direct ad sales are, their benefits, and how to find the right advertisers. Direct Ad Sales Explained. More Ad Revenue. Spam-free ads. Creative Control.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

NOVEMBER 11, 2022

But why is a private hosting solution superior to a public one for businesses? Private video hosting entails uploading and storing videos on a secure online platform that will protect them from the public eye and video search engines. The company strives to help online publishers host, manage, and monetize their ad inventory at scale.

Header Bidding 76

Header Bidding Communications Video Ads Ad network 76

Martech

FEBRUARY 24, 2022

CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more. Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee.

Marketing 96

Marketing Healthcare Real Estate Conversion 96