VideoWeek

APRIL 19, 2024

And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available. Sony has so far avoided launching its own streaming service, instead choosing to license its content to third parties (though it has started running FAST channels in some markets).

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VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. We remain convinced that market consolidation is necessary to compete with the global tech platforms,” said RTL Group CEO Thomas Rabe. Top Stories. Warner Bros. Discovery to Dissolve HBO Max.

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Digiday

OCTOBER 25, 2022

Can a message from the face of a $5 bill improve America’s political discourse? through content and programming for a range of political affiliations. According to a recent survey by The Harris Poll, 75% of Americans are concerned about political divisiveness in the U.S., Ahead of the U.S. midterm elections and beyond.

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VideoWeek

JULY 7, 2022

Earlier this week the Digital Services Act and the Digital Markets Act were both passed by the European Parliament, finally guaranteeing that both acts will come into force across the Union. These two acts will soon be adopted by the European Council (July for the DMA, September for the DSA), and come into force 20 days after publication.

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Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

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Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Does it work?

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Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

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Digiday

JULY 6, 2022

million on ads since May 2018, when Facebook first began tracking and disclosing how much money various Pages spend on ads related to social issues, elections or politics. Planned Parenthood expanded marketing efforts on a number of fronts in preparation for the Supreme Court’s ruling. In the weeks since the U.S.

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VideoWeek

APRIL 14, 2023

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. S&P Raises its Forecast for US 2023 Ad Spend Business intelligence firm S&P has raised its forecast for US ad spend growth in 2023 to 2.8 percent. “Our

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Digiday

JULY 26, 2022

While some say that a week is a long time in politics, then (if true) a year is an eternity in corporate development. The rate of public listings in the sector last year was frenetic with companies in the sector seemingly spoiled for choice when it came to the opportunity to float on the stock markets.

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Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. The NYU Ad Observatory researchers scraped the data to gather info on political ads, who pays for them, and how they spread.

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VideoWeek

JULY 18, 2022

The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. Top Stories. percent, a drop of 0.4

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VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Digital Ad Market Grew 15 Percent in H1, Finds IAB UK. Top Stories. Advertising spend totalled £12.52 Advertising spend totalled £12.52

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Digiday

APRIL 12, 2023

The Q1 spillover VC market slowdown continued in Q1 NowThis goes independent, generative AI may lead to more misinformation and more The Q1 spillover The first quarter was chock full of uncertainty for publishers across the board when it came to how their advertising businesses would net out.

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Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

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VideoWeek

DECEMBER 8, 2023

X has reportedly outsourced some ad sales to JumpCrew, a US marketing startup, to target SMEs. MFE holds a 29 percent stake in Prosieben, which is struggling with the challenges of the German ad market, and also operates dating and e-commerce services. It [was] always part of the plan — now we will go even further with it.”

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Digiday

SEPTEMBER 9, 2022

During the federal agency’s first public hearing related to “commercial surveillance and data security,” experts and members of the public addressed concerns about data privacy while also suggesting where they thought regulation could be used and the potential impacts on businesses and consumers. It also comes as U.S.

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All About Advertising Law

JULY 5, 2022

Finally, the proposed rule requires dealers to keep copies of all materially different marketing materials, purchase orders, and consumer complaints. . The NPR triggers a 60-day period during which the FTC seeks public comment on the proposed measures. In West Virginia v.

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Digiday

MARCH 1, 2023

based publications are fairing in the U.S. The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

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VideoWeek

MAY 27, 2022

Firework has 900 clients, according to the company, including grocery chains Albertsons and The Fresh Market. In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. As a result, video now exceeds half of total display spend in three markets, namely Italy, Ukraine and the UK.

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VideoWeek

MAY 19, 2023

The tough ad market played a big role, with organic digital ad revenues down by 22 percent, while the business also saw a drop in readership. . In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues.

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Digiday

OCTOBER 3, 2022

multiple sources, who requested anonymity given the politics involved in developing a cross-industry solution, hinted how conversations with marketers themselves (i.e. Snare told Digiday that while GDPR does “create an issue” for EUID’s rollout, she is confident it will be market-ready in 2023. Stumbling block.

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VideoWeek

JANUARY 5, 2024

The Ad Innovation Accelerator will first launch in North America, and will roll out to other markets later in the year. Texas attorneys had pushed for an August 2024 trial, according to Reuters , and argued that the delay was “allowing Google to abuse its market power for longer, at the expense of American consumers.”

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VideoWeek

NOVEMBER 18, 2022

Instagram has given brands the ability to place adverts on the Instagram Explore page through its Marketing API. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.”. Top Stories. Nielsen’s MRC Accreditation Remains Suspended.

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Digiday

SEPTEMBER 7, 2022

Some observers have tied ill-timed marketing to the company’s culture — noting that, around the same time as the terminations, G Fuel and Marvel Studios Thor had worked on a campaign centered around Love and Thunder, a film highlighting female empowerment. Some staffers received six weeks of severance pay.

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Digiday

NOVEMBER 3, 2022

In a year of difficult decisions for marketers, whether to stick or twist from Twitter might be the easiest yet. That’s the choice marketers have been grappling with since controversial billionaire Elon Musk took control of Twitter. Marketers are understandably perplexed. And they were right.

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Digiday

OCTOBER 31, 2022

Per Ormrod, Blue State works with several nonprofit organizations, and the added controversy on the platform now calls into question whether Twitter will remain a mainstay in client marketing strategy. Media buyers are faced with a volatile digital marketing landscape, between rising CPMs and complications from data privacy crackdowns.

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Advertising Marketing eCommerce Brand Awareness 67

VideoWeek

NOVEMBER 4, 2022

In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. Top Stories. Channel 4 Sale Plans Set to be Scrapped. European broadcaster RTL posted 18.9

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Basis

NOVEMBER 18, 2022

First is what we strive for—from the Olympics to the weekly trivia night at your local dive bar. With 86% of US consumers saying that data privacy is a growing concern for them, it’s of critical importance for advertisers not to procrastinate on incorporating alternative targeting tactics into their marketing strategies. The result?

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Machine Learning Cookies Retargeting Audience 81

Clearcode

APRIL 3, 2023

There are dozens of companies on the market that encourage people to try gambling by offering various betting platforms and online casino games. In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market.

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Advertising Entertainment Public Relations Audience 56

Martech Series

DECEMBER 5, 2022

Laura Connell, Consumer Trends Manager at GWI talks about the latest brand and consumption trends that marketers should focus on more: __. When I’m not writing about the latest consumer trends, I’m a regular public speaker at large-scale industry events, most recently at Advertising Week in New York.

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MarTech Retail Media Audience 92

Digiday

FEBRUARY 2, 2023

Looking specifically at consumer news publications, Eisenband said that annual subscribers have a retention rate of around 65-80% after their first 52-weeks of subscribing, where monthly subscribers retain closer to 50-60%. More opportunities for discount marketing. Business subscriptions only have to be expensed once per year.

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Media Non-Profit CPM Advertising 56

Digiday

JUNE 29, 2022

The deals can become more nuanced beyond this, given the flexibility and customization that direct deals allow for, but for the publishers that practice this model, like Vice Media Group, certain boundaries are put in place, such as not allowing the brand to see the content before publication, to make sure that editorial integrity is maintained.

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Digiday

JANUARY 11, 2023

The M&A market is cooling, publishers lean on subscriptions to drive ad revenue and more. If you want to start pulling people into your platform, you [need to] give them more of what they want, which is daily, local and national business and politics [news]. Bloomberg sets sights on an international audience. No, not yet.

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Media Audience Entertainment Advertising 66

Digiday

APRIL 19, 2023

Ad budgets began defrosting for some marketers in the middle of Q1 and with that, advertisers warmed up to having conversations with publishers about their marketing plans for 2023. News and politics is kind of a first entry point for a lot of [podcast] listeners.” The majority (59%) of U.S.

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VideoWeek

MARCH 1, 2024

Meanwhile the launch of joint broadcaster app Freely, slated for Q2 2024, could help revive the collaborative streaming ambitions of the public broadcasters, essentially replacing BritBox as a combined platform for their on-demand content and linear channels. million active weekly users. The Week in Tech Vibe Raises $22.5

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VideoWeek

NOVEMBER 17, 2023

With a distinctive offering, and years of expertise in the market with Canal Digitaal, our TV app that combines sports, TV, films and series and the mature streaming market of the Netherlands, we look forward to launching here in the near term.” The Week in TV Digital Revenues Start to Close Down Linear Losses at ProSiebenSat.1

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