MNTN

AUGUST 8, 2022

That makes it the perfect time to start making headway to prepare for all of the shopping holidays happening later this year. One of streaming’s top players released their Q2 earnings report, with slowing revenue growth despite a growing subscriber base. The post Hot Off the Press appeared first on MNTN. contact-form-7].

Marketing 98

Marketing Advertising 98

MNTN

JANUARY 16, 2024

Netflix’s ad-tier launch in late 2022 started off a bit rocky , but they were able to turn things around by the end of 2023. Netflix is the prime example: the streaming giant released over a hundred fewer fresh shows in 2023 than the previous year. Right now, we’re not trying to hit a set number of film releases.

Pop-Up 98

Pop-Up Advertising Impressions Audience 98

Fuel Lines

FEBRUARY 24, 2014

This is where we would release the results from our study. A couple of months before the event, we issued a short press release about the trends research report called, “American Millennials: Deciphering the Enigma Generation.” In 2013, Barkley released new research focused exclusively on millennials who have become parents.

Agency 279

Agency Marketing Retail Entertainment 279

Fuel Lines

FEBRUARY 21, 2019

I know, starting with the most obvious! Since newly-hired CMOs often review agencies, those with startup expertise should reach out sooner than later to get on Stump’s radar. Get a free trial of Winmo when you use this special Michael Gass exclusive link. Vulnerable Account Indicators. CMO Hires. Other Agency Hires.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

JANUARY 25, 2023

iSportz, a leading provider of an integrated Sports Management and Engagement SaaS Platform unveiled new features and capabilities as part of January 2023 release.

Machine Learning 63

Machine Learning eCommerce MarTech Marketing 63

Digiday

APRIL 19, 2023

Q2 started great, and now there’s Rovio — so I think gaming M&A is definitely up again,” said Michael Metzger, a gaming M&A expert and partner at Drake Star. “We You acquire a lot of users and you get into a new vertical when you acquire the company.” Sega reps declined to comment on the deal.

Communications 67

Communications Marketing 67

MNTN

MARCH 10, 2023

Viewers were able to rewind, pause and jump to Rock’s current set—and latecomers had an option to play from the beginning or start watching live. What better way to get viewers talking and stir up some good old fashioned FOMO than this? Finance about the live show ahead of its release. Good Luck Buying It Adweek: U.S.

Fashion 52

Fashion Finance Entertainment Advertising 52

VideoWeek

MAY 31, 2023

Alliances between media companies, forged in response to the existential threats posed by multinational tech companies, often start with grand ambitions. Rumours of disappointing results and internal differences emerge, eventually followed by a short press release announcing the project’s closure.

Media 52

Media Affiliates Cookies Ad Tech 52

Rob Campbell

JULY 25, 2022

2 It ends up with some people ‘getting the brand’ but never being able to articulate what it is beyond those same cliched words every brand uses. They get brand attribution and can be as random as f**k. Oh I get it, it’s important. But the simplest way to get it is to simply do something interesting. Innovative.

Agency 75

Agency Conversion Communications Marketing 75

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies.

Marketing 120

Marketing A/B Testing Machine Learning Finance 120

VideoWeek

SEPTEMBER 13, 2023

From the start of next year, developers whose games meet specific thresholds will have to pay Unity a fee for each game download, rather than the existing revenue share model. The change has significant implications for the mechanics of mobile app monetisation, and will likely force many game developers to rethink their revenue models.

Ad Tech 52

Ad Tech Media Advertising 52

Martech

JUNE 8, 2023

.” The depth of change was underlined by her insistence that we stop thinking about applications and start thinking about models. Sarah Fraklin taking press questions. Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024. This I think will help solve that.”

Shipping 107

Shipping MarTech Food Marketing 107

Digiday

FEBRUARY 21, 2023

Specifically, buyers plan to push sellers to agree to the Interactive Advertising Bureau’s flexibility standard that advertisers be able to cancel 100% of a guaranteed digital buy up to 14 days before the ads are slated to start running. But buyers were belting a similar tune ahead of last year’s upfront negotiations. of total TV watch time.

Ad Inventory 67

Ad Inventory Demand Side Platform Agency Ad Tech 67

Media Math

FEBRUARY 21, 2023

LinkedIn Twitter Facebook Email Judging by the flurry of events at the end of 2022 and at the start of the new year, 2023 is going to be yet another watershed year for privacy law. Europe IAB Transparency and Consent Framework (TCF ) A great place to start and let’s do that with a recap, as much has happened.

GDPR 52

GDPR Communications Marketing 52

Media Math

FEBRUARY 21, 2023

LinkedIn Twitter Facebook Email Judging by the flurry of events at the end of 2022 and at the start of the new year, 2023 is going to be yet another watershed year for privacy law. Europe IAB Transparency and Consent Framework (TCF ) A great place to start and let’s do that with a recap, as much has happened.

GDPR 52

GDPR Communications Marketing 52

VideoWeek

APRIL 14, 2023

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Read the full story on VideoWeek.

Media 98

Media Agency Ad Tech Manufacturing 98

Digiday

OCTOBER 9, 2022

“The financial cost of getting a robust data corpus, complexity of vendors and tools, and not least the required perseverance and grit to overcome cultural obstacles within the organisation [sic] may sometimes dampen marketer enthusiasm.” There’s so much more work that needs to be done to get to that point.”

Marketing 73

Marketing Demand Side Platform Retail Data Management Platform 73

Ad Monsters

SEPTEMBER 28, 2022

Starting a new transition is a daunting experience, but if you allow yourself the discomfort of change, the evolution on the other side is worth it. At the start of the year, IDG announced they would be changing their name to Foundry. When is the right time to get Field Sales involved? AdMonsters is a good example of that.

MarTech 98

MarTech Ad Tech Media Audience 98

Digiday

DECEMBER 13, 2022

This week’s Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising — whenever streaming ad buyers and sellers start to support it. ’s release in April. Pod-tential. Twitch streamers burn out, David Zaslav calls out Netflix and more. Pod-tential. The key hits: OpenRTB 2.6’s

Demand Side Platform 69

Demand Side Platform Audience Ad Server CPM 69

Digiday

MAY 1, 2023

grew twice as fast in the digital video space compared to the overall digital media market in 2022 (up 21% vs. up 11% overall), and digital video advertising is projected to hit $55 billion in 2023, said IAB CEO David Cohen in his welcome remarks, citing findings from IAB’s latest report on video ad spend that will be released on Wednesday.

Audience 68

Audience Entertainment Media Brand Awareness 68

VideoWeek

JUNE 16, 2023

Finecast says the new product delivers deduplicated reach and frequency measurement across linear and addressable TV, helping clients better understand the value they’re getting from shifting budgets over to addressable TV. In a few weeks, X/Twitter will start paying creators for ads served in their replies. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

JUNE 22, 2022

“They’re in more of a mood to get s**t done. In inking the deal, “Yahoo becomes the exclusive omni-channel demand-side platform for accessing DirectTV advertising addressable TV inventory,” according to a news release. Even Inkwell Beach, which hosted a Nas concert, had to turn away those on the waitlist to get in.

Marketing 68

Marketing Demand Side Platform Agency ROI 68

MNTN

MARCH 24, 2023

The younger generations will never know the thrill of picking what to watch, waiting weeks for the titles to arrive, finding that at least one was unwatchable because it was scratched, sending the DVDs back and then starting the whole process over again. Kids aren’t the only ones seeing these ads, either.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

VideoWeek

APRIL 26, 2024

For context, Netflix suggested last year that it gets around 100 billion viewing hours over a six month period, so roughly half a billion hours per day. YouTube also released new ad formats for Shorts last week, expected to boost monetisation further. Read industry reactions to the news on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

TechCrunch Ads

MAY 26, 2022

These include whether Google limited the interoperability of its ad exchange with third-party publisher ad servers and/or contractually tied these services together, making it more difficult for rival ad servers to compete,” the regulator wrote in a press release. But, years on, the CMA is still waiting for the U.K.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Ad Colony

JUNE 7, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. And in other cases, industry leaders fell short of goals due to poor campaigns, bad press, or simply through natural attrition. and How Did They Get Them? Which Apps Got UA BRAG-ging Rights.

Finance 72

Finance Food Marketing 72

Digiday

NOVEMBER 20, 2022

It’s an effective and efficient way to get in front of people, especially in a localized setting,” said DeJarnatt. When you mesh targeting, digital delivery, digital analytics, and creative nuance together, you start to create something that’s really fun and effective. Color by numbers. Direct quote. “If

Media 66

Media Pop-Up Marketing Entertainment 66

Digital Turbine

JUNE 7, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. And in other cases, industry leaders fell short of goals due to poor campaigns, bad press, or simply through natural attrition. . and How Did They Get Them? How CashApp Ruled Finance.

Finance 52

Finance Food Marketing 52

Digiday

NOVEMBER 17, 2022

This week marks the 10th anniversary of the release of Candy Crush, the world’s most popular mobile game. In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King.

Audience 69

Audience Food Marketing Conversion 69

Basis

OCTOBER 9, 2023

Of course, direct response marketing can (and often does) directly solicit audiences to make a purchase, but a large part of this tactic is getting prospects to engage with your brand in a way that feels less aggressive and more organic. You get the idea. The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

Clearcode

JULY 3, 2023

Get in contact with Michael and Ann on LinkedIn: Michael Sweeney , Head of Marketing at Clearcode Ann Hand , Chairman & CEO at Super League Gaming Related posts How Can the Metaverse Revolutionize the Gaming Industry? Do brands recognize that in-game advertising and advertising in the metaverse involve distinct creative content?

Advertising 52

Advertising Pop-Up Banner Audience 52

VideoWeek

AUGUST 25, 2023

As such, a number have released statements in recent weeks outlining updates policies for EU users. The restructured terms stipulate that Microsoft will not acquire the cloud streaming rights to any Activision game released in the next 15 years. Read on VideoWeek.

Media 52

Media Retail GDPR Agency 52

TechCrunch Ads

JUNE 14, 2022

Germany is ahead of the curve here as its ex ante digital competition reboot came into force at the start of 2021 — targeting tech giants that are judged to have “paramount significance for competition across markets” with tighter abuse controls. Privacy has always been at the center of our products and features.

Pop-Up 92

Pop-Up Finance Marketing Advertising 92

Martech Series

JUNE 3, 2022

Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse…. What they would do without hesitation is just pressing the holy moly “skip ads” button at once. Irritation. Afterall, what is the real value of a campaign or an advertisement?

Marketing 88

Marketing Entertainment Conversion Advertising 88

Fuel Lines

SEPTEMBER 4, 2012

In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books. ” # socialmedia insights listening to @ garyvee at # inbound12 @ wholebrainprez Technology is exposing the shadows of our society – people can’t get away with as much.

Marketing 277

Marketing Agency Media Shipping 277

VideoWeek

OCTOBER 13, 2023

As cloud gaming grows, this intervention will ensure people get more competitive prices, better services and more choice. IAB Releases Retail Media Definitions IAB Europe has released a set of pan-European definitions for retail media advertising. We are the only competition agency globally to have delivered this outcome. ”

Retail 97

Retail Media Agency Ad Tech 97

Clearcode

FEBRUARY 10, 2022

When will Google Chrome’s Topics API be released? However, the number of categories can’t get too big as it could lead to cross-site identification and tracking. The 5 topics will be assigned to a user each week, but the actual start date of the week will be different for every user. Key Points about Google Chrome’s Topics API.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52