Adweek

MARCH 23, 2023

To celebrate the beginning of Ramadan, Snapchat is featuring a variety of augmented reality (AR) Ramadan lenses (or filters) in its Lens Explorer catalog. Our guide will show you how to use the Ramadan lenses in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's.

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Adweek

MARCH 9, 2023

Snapchat allows users to explore a wide variety of augmented reality (AR) lenses created by other Snapchat users. Users can search for lenses by typing text queries, and they can also search for lenses using their voice via the mobile application's "Voice Scan" feature. For instance, a user could say the word "makeup" to see.

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Adweek

JUNE 14, 2022

Hockey fans can go here to access a digital replica of the Stanley Cup via desktop, mobile and tablet, letting them explore all of the details on the trophy, including every team and player who has won and. The National Hockey League is using augmented reality to help fans hoist its iconic Stanley Cup trophy.

Marketing 246

Marketing 246

Adweek

JUNE 2, 2022

Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple's privacy changes.

Advertising 243

Advertising Media Retail eCommerce 243

Ad Rants

MARCH 25, 2024

In this article, we'll explore the essential role of a New York SEO company in propelling your brand to the top results, steering clear of detours, and reaching your online destination efficiently. Mobile Optimization for Urban Lifestyles New Yorkers lead fast-paced lives, and their reliance on mobile devices is unparalleled.

SEO 208

SEO Fashion Audience Finance 208

Ad Rants

DECEMBER 13, 2023

This article explores the current landscape of safety shoe e-commerce, delving into trends, benefits, challenges, and best practices that can propel safety shoe businesses to thrive in the online marketplace. This exploration will uncover the trends and best practices defining success in selling safety shoes online.

SEO 236

SEO Retail Audience Fashion 236

Martech

FEBRUARY 1, 2024

In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly.

Marketing 107

Marketing MarTech 107

Ad Rants

SEPTEMBER 13, 2023

Let's explore the importance of GMB optimization and how it can bring success to your business. Mobile-Friendly Experience GMB optimization services can help ensure that your profile is not only visually appealing on mobile but also easy to navigate. What is GMB Optimization?

Conversion Rate 193

Conversion Rate SEO Conversion Marketing 193

InMobi

APRIL 11, 2023

“Mobile is emerging as the most important channel for buying or making purchases during the Ramadan season: 98% of Indonesians said that they will use mobile to explore new products or look for new deals.” ” On the most popular mobile activities during Ramadan: 1. We call them category explorers.

Food 98

Food Electronics Audience Marketing 98

Martech

AUGUST 22, 2022

Are subscribers more active on mobile or the desktop experience? There’s more than one to explore and each has its appropriate use case: Comparisons. Explorations. You can think of them as a funnel from broad exploration, to visual analysis, to taking action. Explorations. Get MarTech! In your inbox.

A/B Testing 107

A/B Testing Audience MarTech Marketing 107

Martech

NOVEMBER 16, 2023

For example, searching “great gifts for home cooks” will serve a variety of subcategories to explore like specialty tools, artisanal ingredients, culinary subscriptions, and cooking classes. Next month, Google will introduce the image generation feature for apparel searches on mobile in the U.S.

Advertising 120

Advertising MarTech eCommerce 120

Martech

APRIL 22, 2024

Mobile optimization: Ensure that your emails are mobile-friendly and responsive. With the majority of people accessing emails on their mobile devices, optimizing for mobile will improve the user experience and increase the chances of lead generation.

Conversion Rate 111

Conversion Rate Click Through Rate MarTech Audience 111

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

InMobi

JUNE 23, 2023

As the mobile app landscape continues to evolve rapidly, it has become crucial to rethink and reimagine various chapters of the mobile user acquisition (UA) playbook. Advertisers need to adopt a more granular and testing-oriented approach, frequently exploring and adapting new strategies to align with evolving privacy guidelines.

Banner 52

Banner Education Advertising Audience 52

AdExchanger

JUNE 20, 2022

An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect. Everyone is getting into streaming.

Ad network 98

Ad network Mobile Ads Marketing Video Ads 98

Digital Turbine

FEBRUARY 26, 2024

” The reality of mobile games is that their diverse genres (word, card, puzzle, action, and more) cater to every taste and preference imaginable. Our comprehensive exploration of Brands In Games offers invaluable insights for brand advertisers eyeing the mobile gaming landscape. What does this mean for advertisers?

Fashion 52

Fashion Food Audience Advertising 52

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. By championing this demand diversity and leveraging data-driven insights, mobile game developers can enhance the user experience and increase monetization, making every ad placement a potential revenue windfall.

Audience 52

Audience Retail Conversion Advertising 52

Digiday

DECEMBER 14, 2023

This month marks the fifth anniversary of “Star Trek Fleet Command,” a mobile and PC strategy game developed in collaboration between Paramount and Scopely. The game allows players to explore a virtual “Star Trek” universe, interacting with other players to complete missions and accrue resources.

Shipping 79

Shipping Marketing Media 79

InMobi

FEBRUARY 27, 2023

Find out how your brand can offer this with our Mobile Marketing Handbook 2023 for India – Doing the Brand-new on Mobile: Exploring Unchartered Surfaces. Download the handbook and discover four ways to create a winning digital and mobile marketing strategy.

Marketing 52

Marketing 52

InMobi

MARCH 15, 2023

Consider increasing your brand’s presence on various channels, including mobile, which is their always-on device. #2 3 – Shopping is on mobile and in-store, so be in both places Much like the hybrid working model, the hybrid shopping model has seen a rise among Indonesians after the previous pandemic-struck years.

Entertainment 52

Entertainment Shipping Advertising Audience 52

Digital Ad Blog

JUNE 16, 2023

Mobile marketing has become an indispensable tool for businesses to effectively target and engage customers. For print-on-demand businesses, leveraging mobile marketing can open up new opportunities to reach a broader audience and drive sales. By utilizing tools such as chatbots, you can create tailored experiences for your customers.

Marketing 52

Marketing Food Click Through Rate Conversion Rate 52

InMobi

JUNE 30, 2023

From big screens to the mobile devices we carry 24/7, companies have an unprecedented opportunity to reach and engage consumers. In today’s world, entertainment is everywhere. Watch now:

Entertainment 52

Entertainment Audience Media Advertising 52

AdvertiseMint

DECEMBER 25, 2023

This article will explore everything you need to know about Facebook Insights. If you’re on mobile, tap the three horizontal lines, find “Pages,” select your page, and then tap “Insights.” Explore the sidebar. Mobile insights. Step 6: Explore data metrics. What is Facebook Insights?

Audience 52

Audience Brand Awareness Agency Marketing 52

Martech

FEBRUARY 14, 2024

These identifiers can include an email and an IP or physical address, as well as a mobile phone number, digital tag or cookie. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. The identifiers are then “stitched together” and attached to a universal or proprietary ID.

Machine Learning 113

Machine Learning Cookies GDPR MarTech 113

Digital Turbine

JULY 24, 2023

What’s the buzz in mobile this week? Jumpstart your week here: In our Christmas in July blog series, we’ve explored how Prime Day prepares advertisers for the holidays and ways to rethink and optimize your holiday mobile strategy. This includes 70% of parents, obviously a big audience for the season.

Electronics 52

Electronics Audience Advertising Marketing 52

Martech Series

FEBRUARY 8, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it will utilize ChatGPT’s technology to enhance JPush, its push notification solution.

Click Through Rate 75

Click Through Rate Conversion MarTech Marketing 75

illumin

NOVEMBER 24, 2023

Additionally, with the growing prominence of AI technology, many advertisers are continuing to explore how this new tech can be used to improve their content and expedite processes. Perhaps this new technology can help marketers reach audiences on mobile? When creating mobile-centric campaigns, marketers must consider user experience.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Martech Series

DECEMBER 21, 2022

In collaboration with mobile operators NTT DOCOMO, KDDI, and SoftBank, the Japanese consortium now supports 32.5 The consortium’s +Messaging service is powered by Synchronoss Advanced Messaging, an end-to-end platform and mobile commerce suite that allows operators to deliver an advanced messaging ecosystem.

Communications 84

Communications MarTech Marketing 84

Martech Series

DECEMBER 29, 2022

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it has signed a strategic agreement with Konica Minolta Office Systems (China) Co., Aurora Mobile will help Konica Minolta improve user engagement and interaction with its leading notification messaging services.

Machine Learning 73

Machine Learning Finance Manufacturing Education 73

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers.” Shoppers in the U.S.

Conversion 110

Conversion Advertising eCommerce Conversion Rate 110

Martech Series

OCTOBER 12, 2022

greater purchase intent compared to short-form, small-screen digital mobile. higher for the same ads viewed in the big screen “TV” environment compared to the “mobile digital” environment. Viewers were shown 30-second ads in “mobile digital” environments, “TV” environments, and a combination of the two.

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Digital Turbine

OCTOBER 16, 2023

In the next few months, millions of people are expected to unwrap their new smartphones ready to explore endless possibilities. million Samsung smartphone units shipped , highlighting the incredible demand for mobile devices. In fact, in Q4 2022 alone, a staggering 58.2

Shipping 52

Shipping Marketing 52

InMobi

DECEMBER 8, 2022

When the pandemic hit, people stayed indoors and stepped into the world of mobile gaming. Two years later, mobile gaming is still on a steady rise with more brands beginning to realize that they too need to join the game. Write to us at mobilemarketing@inmobi.com to explore how your brand can bring its A-game. And they have.

Advertising 52

Advertising Marketing 52

Martech Series

JUNE 13, 2022

WISeKey to Participate in the “ Digital Assets: Exploring t he Metaverse & Crypto Assets ” Conference Presented by Maxim Group LLC and hosted by M-Vest on Thursday, June 23. WISeID is a trusted identity service that enables access to the web and mobile applications with strong authentication techniques.

MarTech 92

MarTech Marketing 92

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. 25% are gearing up to jump on board.

MarTech 104

MarTech CPC Affiliates Conversion 104

Martech Series

NOVEMBER 3, 2022

Aura solution suite supports Samsung in increasing customer loyalty and engagement by leveraging relevant content and apps for mobile users in MENA; Partnership creates a unique, and incremental distribution channel for app marketers looking to diversify their UA strategy and grow their userbase across the region.

Machine Learning 80

Machine Learning MarTech Marketing 80