Learn About New York City’s Infrastructure With an AR Snapchat Lens

The augmented reality experience lets people learn about the science in everyday objects

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of “Science City Explorers,” an augmented reality lens available in the Snapchat mobile app.

Created by social tech agency GoSpooky, the Science City Explorers lens will let people using Snapchat point their device’s camera at select objects related to NYC’s water, electricity and transportation infrastructure to learn about the science associated with each item.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in