Martech Series

SEPTEMBER 12, 2022

CasperLabs, a leading blockchain software company for the enterprise market, announced its membership in the Hyperledger Foundation, the open, global ecosystem for enterprise blockchain technologies. CasperLabs is committed to de-risking adoption of the Casper Blockchain technology within enterprises by offering flexibility.

Healthcare 63

Healthcare Communications MarTech Marketing 63

Martech Series

DECEMBER 20, 2022

With this proactive measure, Baidu aims to protect their business against potential litigation from PAEs, by immunizing themselves from a pool of more than 3.6 They can now assure their shareholders, business partners as well as their customers that they’re focused less on lawsuits and more on tech development.”.

Non-Profit 87

Non-Profit MarTech Marketing Advertising 87

Martech Series

OCTOBER 7, 2022

Ping Identity, the intelligent identity solution for the enterprise, announced the winners of the sixth annual Identity Excellence Awards at their annual Ping YOUniverse conference. Winners Celebrated for the Simple and Secure Online Experiences Delivered to Customers. Cloud Identity Champion Winner: Equifax.

MarTech 79

MarTech Marketing 79

Digiday

JULY 25, 2022

Memberships have been used by publishers for decades to identify the most passionate subset of readers — those willing to spend their own money for access to exclusive content and connect with other fans of the brand. But keeping those super fans content could come at a cost to those businesses’ bottom lines. ETH to 1.59

Real Estate 70

Real Estate Food Audience Media 70

VideoWeek

FEBRUARY 22, 2023

For the full year, Walmart’s advertising business grew almost 30 percent to reach $2.7 ” The retailer forecast enterprise sales growth of 2.5-3 ” The company noted that the growth of its ecommerce business places it on surer footing that during previous economic downturns. Full-year revenues were up 6.7

Retail 59

Retail Media eCommerce ROI 59

Martech Series

FEBRUARY 9, 2023

The partnership blends the best-of-breed features of the leading mobile wallet marketer with the innovations of a trusted all-in-one digital marketing platform to deliver the best customer loyalty channel for businesses of all sizes.

Retail 89

Retail Communications MarTech Marketing 89

Martech Series

NOVEMBER 16, 2022

The most successful loyalty programs drive as much as 7x the business impact compared to average ones. Loyalty programs create a positive feedback loop of growth and retention for the business. Marketing Technology News: How and Why Marketers Must Understand The Story Behind Consumer Data To Guide Strategic Business….

Machine Learning 91

Machine Learning Conversion Rate Communications MarTech 91

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? On top of this, instead of focusing on building their own brand and reputation, affiliate publishers have to do so for another business. Creating a Premium Membership.

Header Bidding 74

Header Bidding Video Ads Affiliates Ad Server 74

Martech Series

SEPTEMBER 30, 2022

We are honored that Refinitiv has recognized Accenture’s unwavering commitment to diversity and inclusion — it is essential to the growth of our business, our continued innovation and our ability to create 360° Value for our clients, our communities and all our stakeholders,” said Julie Sweet, chair and chief executive officer, Accenture.

eCommerce 70

eCommerce MarTech Marketing 70

Martech Series

JANUARY 25, 2023

Since 2015, Funnel Hacking Live has been bringing together the nation’s top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owner’s level up their marketing. If business owners and marketers can only attend one marketing event each year, this is the one.”

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

Martech Series

FEBRUARY 5, 2023

Since 2015, Funnel Hacking Live has been bringing together the nation’s top entrepreneurs, including luminaries such as Tony Robbins and Garrett White, to help small business owner’s level up their marketing. If business owners and marketers can only attend one marketing event each year, this is the one.”

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Martech Series

JANUARY 22, 2023

Paramount’s John Halley Named Vice Chair, to Help Drive Industry Evolution The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named Alysia Borsa , Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board of Directors.

Media 52

Media Finance Advertising Education 52

Brid.tv

SEPTEMBER 5, 2022

A video streaming platform is a piece of software that allows streaming services such as Netflix or other video-focused businesses to distribute content to their audiences. This is why the choice of a video streaming platform is paramount for your video business. Need a video monetization solution for your ad-powered business?

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. Businesses on the brink. No business is safe, not even commerce. In July, the U.S.

Media 65

Media Cookies CPM Pop-Up 65

All About Advertising Law

DECEMBER 31, 2019

While the FTC interprets its authority to cover businesses, as it chose to do here, it does not often do so. gallon savings with the use of its fuel cards, despite Clarke and others knowing that customers, including small and medium sized businesses, do not actually achieve the advertised claimed savings.

Impressions 45

Impressions Retail Advertising Marketing 45

All About Advertising Law

DECEMBER 31, 2019

While the FTC interprets its authority to cover businesses, as it chose to do here, it does not often do so. gallon savings with the use of its fuel cards, despite Clarke and others knowing that customers, including small and medium sized businesses, do not actually achieve the advertised claimed savings.

Impressions 40

Impressions Retail Advertising Marketing 40

NewProgrammatic

DECEMBER 3, 2021

Regardless of the size and characteristics of the agency, we’ve distinguished five categories of top advertising agency tools to help with optimizing the performance of the business from the inside as well as the outside. It’s an ad agency software aimed at e-commerce businesses. Performance Marketing Agency Tools for Advertising.

Agency 52

Agency Marketing SEO Pop-Up 52

Digiday

OCTOBER 18, 2022

NBCUniversal has also made a series of hires under chief data officer John Lee: svp of brand engagement Dan Bernard, svp of data product and partnerships Kaitie Coghlan, svp of product strategy and business development enterprise data Nick Illobre, and svp of data science Leah van Zelm. It’s become the way we do business now.

Non-Profit 68

Non-Profit Audience Agency Media 68

Digiday

AUGUST 31, 2022

Media matchmakers State of the swag bag The Washington Post is expected to lose profitability status, Netflix hires former Snap execs to lead its ads business and more. And it’s not unusual that a media company would expand its business with a technology-based revenue stream. Media matchmakers.

Media 68

Media Non-Profit Food Healthcare 68

VideoWeek

MARCH 24, 2023

” DAZN Launches Linear Channel on Sky Sports streaming business DAZN has made the jump onto linear broadcast TV in the UK, launching a new channel on Sky. ” Snap Introduces AR Product for Retailers Snap is launching an augmented reality (AR) product aimed at businesses, according to Bloomberg. Read more on VideoWeek.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

DECEMBER 8, 2023

Infillion to Relaunch MediaMath This Year Infillion is planning to relaunch MediaMath by the end of the year, Business Insider reported on Tuesday. Infillion CEO Rob Emrich previously announced plans to grow MediaMath into a $100 million-a-year business in four years, and remains bullish on that prediction.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

APRIL 6, 2023

The gaming and TV worlds have been steadily converging, as smart TV have launched cloud gaming offerings and ad tech businesses have pushed for TV-style ads in premium video games. And while we’re passionate about our membership model, it’s been difficult to sustain the level of growth needed here to support our work in the long term.”

Retail 52

Retail Media Ad Tech Agency 52

Automatad Inc.

FEBRUARY 22, 2022

The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Although LMC’s membership of more than 192 million US internet users is considerable, they are spread out across groups, and implementing the identifier amongst them could prove tricky. What’s more? Reference Image Source: MediaPost.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Lemonads

JUNE 27, 2021

Travel Affiliate programs host great opportunities in the affiliate business this year. The brand is targeted at both businesses and leisure travelers with locations in major city centers, airports, convention centers, and popular vacation destinations around the world. It is one of the largest hotel brands in the world.

Affiliates 52

Affiliates Cookies Shipping Food 52

Martech

SEPTEMBER 6, 2023

Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. Dynamic content personalization enables a website or app to customize what is displayed to a user based on past interactions, browsing history, membership in certain segments, or purchasing behavior. In your inbox.

eCommerce 117

eCommerce Data Management Platform Shipping MarTech 117

Digiday

JANUARY 16, 2023

Publishers and marketers alike are struggling to find practical ways to implement blockchain technology, with the majority (71%) saying it is not relevant to their business. Cryptocurrency has its own hardships to face when it comes to business investment and consumer interest.

Marketing 66

Marketing Brand Awareness Retail Fashion 66

Single Grain

FEBRUARY 25, 2022

But not every business owner knows exactly how to make this massive digital transformation and have a thriving virtual presence. 4 Reasons to Go Virtual with Your Business. Transitioning from physical only to virtual as well can be beneficial to your business in many ways. Book My Free Digital Marketing Consultation .

Shipping 52

Shipping SEO A/B Testing Media 52

Single Grain

AUGUST 1, 2019

The unfortunate reality of running a business is that you are going to face a lot of competition. Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business. Isn’t the superior product or service always the one that ends up being the source of a thriving business?

SEO 101

SEO Banner Marketing Advertising 101

Single Grain

AUGUST 1, 2019

The unfortunate reality of running a business is that you are going to face a lot of competition. Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business. Isn’t the superior product or service always the one that ends up being the source of a thriving business?

SEO 80

SEO Banner Marketing Advertising 80

Single Grain

JUNE 8, 2021

Related Content: * How We Built a B2B SaaS Marketing Agency Unlike Anyone Else * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Understanding the basics of B2B business models is essential to writing good copy for this industry vertical. The business model is the same, but the marketing approach differs.

Conversion Rate 140

Conversion Rate Communications SEO Conversion 140

Advertising to Baby Boomers

MARCH 21, 2013

Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. ” - Jim Fox, Head of Public Affairs Coca-Cola Enterprises. Internet Broadcasting: Businesses Fighting For Baby Boomer Dollars. Sports Business Journal: Trying To Catch The Wave. Advertising to Baby Boomers.

Advertising 45

Advertising Pop-Up Education Food 45

Single Grain

JULY 1, 2019

If you’re not generating as much (or more) cash than you’re spending on your campaigns, it’s not a sustainable way to grow your business. As Business Insider illustrates it: This type of marketing is so popular that people build businesses using affiliate techniques as their main source of income.

Affiliates 89

Affiliates Marketing Cookies Banner 89

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

Marketing 117

Marketing Manufacturing Communications Healthcare 117