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How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 They manufactured and sold men’s brushless shaving cream and got creative. Image generated by Google Gemini Applying context to marketing metrics When we look at our data, we need to think like that mathematician.

Marketing 127
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Ecommerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales

Single Grain

Sometimes this neglect even goes as far as copying and pasting the exact product descriptions provided by the manufacturer. Not paying enough attention to your product pages and their alignment with your SEO strategy is a huge missed opportunity. Get My Free E-commerce SEO Marketing Plan . Target the Right Keywords.

SEO 115
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5 content killers that ruin results — and how to fix them

Martech

Example Weak statement: Learn the basics of SEO strategy. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Go beyond explaining what your content covers to articulate why it matters. Takeaway Use the So what?

Education 123
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HubSpot launches new genAI-powered Content Hub

Martech

It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outlines so you can collaborate, it does the first draft, it does the presentation layer, it picks images. On the flip side, manufacturing companies have lot of unique industry data and niche concepts.

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Things to Consider Before Hiring an eCommerce Agency

Ad Rants

Or do you need help with marketing and SEO? They offer variety services, including product research, design and branding, manufacturing, and shipping and fulfillment. In addition, many agencies are now offering additional services, such as website design and development, search engine optimization (SEO), and social media marketing.

eCommerce 130
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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

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How to optimize SEO when you are an advertiser?

Lemonads

In this article, we come back to the nature and potential of organic traffic for an e-merchant in order to guide you and advise you on the SEO actions you can implement to take full advantage of its power. Why should you maximize the organic traffic of your e-commerce site by developing your SEO?

SEO 52