Martech

JANUARY 6, 2022

Reading about Elizabeth Holmes’ conviction on four counts of wire fraud in the Theranos trial, I kept coming across suggestions from analysts and legal experts suggesting that the outcome of the case constitutes a warning to Silicon Valley start-ups in general. The post Good morning: Should start-ups worry about hyping their products?

Manufacturing 93

Manufacturing ROI MarTech Marketing 93

More About Advertising

FEBRUARY 2, 2024

New York Attorney General Letitia James, says: “For a decade, Publicis helped opioid manufacturers like Purdue Pharma convince doctors to overprescribe opioids, directly fueling the opioid … The post Opioid scandal costs Publicis $350m first appeared on More About Advertising.

Manufacturing 105

Manufacturing Advertising Finance Agency 105

Martech

MAY 24, 2022

Resources for learning more about AR and VR. It allows tourists to enhance their experience and perception of their surroundings by providing extra information about the place by simply scanning where the person is. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car.

AutoMobile 133

AutoMobile Marketing Healthcare Manufacturing 133

All About Advertising Law

JANUARY 4, 2024

Manufacturers need to be careful in the New Year to start complying with new laws in New York and California expanding consumers’ right to repair certain products. and for at least seven years after the product was last manufactured for products priced at $100 or more, regardless of any warranty policies.

Manufacturing 52

Manufacturing Electronics Advertising 52

AdExchanger

MAY 12, 2023

Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on a pedestal because it can add a level of consistency The post Why This Year’s NewFronts Centered On Automatic Content Recognition appeared first on AdExchanger.

Manufacturing 104

Manufacturing 104

AdExchanger

NOVEMBER 13, 2023

Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody.

Manufacturing 109

Manufacturing Audience Marketing 109

All About Advertising Law

FEBRUARY 17, 2021

Similar to the 2016 Order, the Final Order prohibits Chemence and its president from making (1) unqualified U.S. assembly operations are substantial, among other things.

Manufacturing 52

Manufacturing 52

All About Advertising Law

FEBRUARY 2, 2024

On rare occasions, notwithstanding the best of engineering design and testing, a consumer product contains a manufacturing or design defect, or a failure of adequate instructions, that results in its being unsafe for use and a potential for causing bodily harm. To learn about product safety and recalls, contact Erin Maus or Melissa Steinman.

Manufacturing 59

Manufacturing Advertising Retail Marketing 59

AdExchanger

OCTOBER 9, 2022

The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Manufacturing 119

Manufacturing Ad Exchange 119

Aronson Ads

SEPTEMBER 21, 2023

Discontinuing a model can be a necessary step for a manufacturer for a variety of reasons, including adjusting manufacturing capacity and factory retooling for upcoming electric vehicle (EV) production, and adapting to current emissions standards. Furthermore, manufacturer plans can change with new information and innovation.

Manufacturing 79

Manufacturing SEO Media Advertising 79

Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech

APRIL 11, 2024

But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. But let’s not forget principles.

Marketing 120

Marketing Manufacturing Pop-Up Conversion 120

Martech Series

JULY 28, 2022

GoodFirms’ research identifies the customers’ views about the current scenario of the fashion industry. 35% fashion shoppers prefer buying from brands that provide information about their green initiatives.”. are more concerned about the prices and wearability than fashion.

Fashion 84

Fashion Manufacturing Brand Awareness Retail 84

AdExchanger

APRIL 21, 2024

Procter & Gambling Procter & Gamble reported earnings on Friday.

Manufacturing 53

Manufacturing Retail Media Marketing 53

All About Advertising Law

JULY 21, 2014

The already peculiar concept of “plastic lumber” is further complicated when manufacturers make false statements about its contents. In two recent cases, the FTC took aim at a plastic lumber marketer and a manufacturer, both advertising and marketing products said to be made (almost) entirely of recycled plastics. You may now.

Manufacturing 40

Manufacturing Advertising Marketing 40

Martech Series

NOVEMBER 8, 2022

The acquisition will also help drive expanded capabilities for both television manufacturers and publishers, while creating a more immersive and engaging viewing experience for consumers with on-screen content information and recommendations. Samba TV plans to unveil new Samba AI-driven experiences for TV manufacturers in January at CES.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Martech Series

SEPTEMBER 29, 2022

These can give organizations the insights and control to increase productivity and profitability by enhancing the financial, inventory management, manufacturing, and project management functionality within NetSuite. In addition, NetSuite has introduced new automation and analytics.

Shipping 86

Shipping Manufacturing MarTech Marketing 86

Martech Series

JULY 25, 2022

Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity. Gorillas and NielsenIQ announced a cooperation agreement to connect the agility of the quick-delivery and the power of the big data.

Manufacturing 86

Manufacturing eCommerce Retail MarTech 86

Martech Series

NOVEMBER 9, 2022

43% of manufacturing executives engaged on the subject of supply chain visibility in the last year. With these insights, clients can quickly gauge which topics competitors are talking about, what’s resonating and where there may be whitespace. Industries in the financial services, healthcare, retail, manufacturing and public sectors.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Ad Monsters

MARCH 12, 2024

He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting.

Cookies 82

Cookies Audience Manufacturing Education 82

Martech

MAY 19, 2022

We spoke to Richardson and her colleague Russ Sharer, director of strategic sales excellence, about some lessons they’re teaching sales organizations, not least in their recently published book “Agile & Resilient: Sales Leadership for the New Normal.” ” The advice is good for marketing organizations too. .

Manufacturing 110

Manufacturing Food MarTech Communications 110

Digiday

OCTOBER 23, 2023

At this week’s Esports Business and Gaming Summit, executives at some of the industry’s leading companies remain confident about the future of competitive gaming — perhaps surprisingly so. Today, October 24, marks the third and final day of the annual Las Vegas conference. Continue reading this article on digiday.com.

Manufacturing 74

Manufacturing Audience Agency Media 74

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. They enjoy relationships with about 300 distributors, covering many countries on six continents.

Manufacturing 75

Manufacturing SEO Communications Pharmaceuticals 75

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 93

Media Manufacturing Native Advertising MarTech 93

Martech Series

AUGUST 31, 2022

Taboola News integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications, and browser applications. Taboola News continues to provide people with trustworthy news sources to access.

Manufacturing 85

Manufacturing Entertainment MarTech Audience 85

AdvertiseMint

NOVEMBER 7, 2023

Are you curious about what the Amazon Transparency program is all about? The Amazon Transparency program is an initiative to provide shoppers with vital information about the products they buy. The program benefits brands, manufacturers, and customers by creating a more reliable and transparent e-commerce environment.

Manufacturing 52

Manufacturing Retail Agency Marketing 52

Smart-Hub

JANUARY 9, 2024

White-label is a type of partnership where one company manufactures goods or IT products or provides services, and another sells them under its own brand. In our case, the ‘product’ is an ad exchange that is typically manufactured by one big tech vendor and then rented or purchased by a smaller company or startup. How it works?

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech Series

AUGUST 25, 2022

announced that Oro , the premier open source digital commerce platform built for manufacturers, distributors, and suppliers, has been recognized by Gartner as a Visionary in its Magic Quadrant for Digital Commerce. Oro recognized as a Visionary for its ability to execute and completeness of vision. Digital commerce pioneer Oro , Inc.,

Manufacturing 87

Manufacturing Affiliates Retail MarTech 87

All About Advertising Law

JUNE 5, 2015

District Court for the Central District of California awarded summary judgment to defendant UTC Fire & Security Americas Corporation, Inc. (“UTC”), finding the security equipment manufacturer could not be held vicariously liable for the actions of its authorized dealers under any theory of agency. In Makaron v. Jennifer S.

Manufacturing 40

Manufacturing Communications Retail Agency 40

Advertising to Baby Boomers

JANUARY 14, 2015

This all sounds about right to me. Just for fun : My Unctuous Smartphone By Chuck Nyren There was a movie I never saw about a guy falling in love with his talking phone. More: In general, teens find Facebook “weird and annoying,” he said. Having mom and dad and now the grandparents, too, on Facebook, probably doesn’t help with that.

Manufacturing 67

Manufacturing Conversion Media Advertising 67

Gods of Advertising

FEBRUARY 1, 2016

What’s even more unusual is that the film is intercut with shots of Mattel designers talking about their vision for these new dolls. I think children comprehend dolls are manufactured and can appreciate the craftsmanship that goes into it. Later, one states she likes her Barbie because it reminds her of her mom. A huge improvement.

Manufacturing 60

Manufacturing Agency Advertising Marketing 60

Martech

MAY 7, 2024

” So said Democritus, but he wasn’t talking about the marketing technology landscape. ” There is indeed something special about being a SaaS vendor. Imagine 9,295% growth over 13 years in…the hospitality sector or manufacturing or retail or the airline industry. You can’t.

MarTech 93

MarTech Manufacturing Retail Marketing 93

Martech

JULY 22, 2021

I also said that the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed. What about virtual events? At the time of recording, I optimistically spoke about the near future. But when is that coming back? Watch the full episode here.

Manufacturing 109

Manufacturing MarTech 109

More About Advertising

MARCH 21, 2023

Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. The post BMB CCO Matt Lever picks his Desert Island Ads first appeared on More About Advertising. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ads’.

Manufacturing 56

Manufacturing Entertainment Advertising Agency 56

All About Advertising Law

JANUARY 30, 2024

When that happens, it can bring up questions about a company’s obligations regarding the related products. I talk to Venable partners Erin Maus and Melissa Steinman about how U.S. law requires manufacturers, retailers, and marketers to report unsafe products to the Consumer Product Safety Commission (CPSC).

Manufacturing 52

Manufacturing Conversion Retail Advertising 52

Rob Campbell

JANUARY 17, 2024

Over the years I’ve written a lot about the importance of craft. About taking pride in doing the right thing, not the easiest. Caring about how you do something as much as what you do. But when they eventually discover it … it will change how they feel about it. How much it cares about standards.

Manufacturing 64

Manufacturing Agency 64

All About Advertising Law

MARCH 31, 2022

These requirements apply not just to manufacturers, but also to parties that import and market electronic and wireless devices in the U.S. A complaint was filed with the FCC about these products because they appeared to cause interference with vehicle satellite radio. Many are subject to labeling requirements.

Electronics 52

Electronics Retail Manufacturing Communications 52