Martech

JANUARY 12, 2024

Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. Is a 20% improvement the ceiling of our ambition?

Marketing 133

Marketing Audience MarTech Communications 133

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 113

Media Marketing Machine Learning MarTech 113

MNTN

DECEMBER 4, 2023

In fact, many teams can use their existing digital marketing and keyword knowledge to improve their strategies. Recently, Eric Hatzenbuhler, Director of Performance Marketing, and Tyler Young, Senior Digital Marketing Analyst, both joined Search Engine Land’s SMX Next event to share how a paid search mentality can elevate CTV strategies.

Advertising 52

Advertising Ad Tech Audience Retargeting 52

Basis

APRIL 27, 2023

From digital advertising regulation to the world of social media , it seems as if every corner of the marketing world is in the midst of a paradigm shift. How do you think AI will impact paid search, and how can advertisers prepare for this looming search evolution? Marketers, are you tired of hearing the phrase “quickly evolving” yet?

Marketing 68

Marketing Conversion Search Advertising Media 68

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 85

Machine Learning Cookies Conversion Media 85

Martech

MARCH 2, 2023

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” As a coach , to suggest shifts to current marketing investments that improve performance.

Marketing 112

Marketing Retargeting Finance ROI 112

AdvertiseMint

NOVEMBER 3, 2023

Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources.

Media 52

Media SEO Marketing Audience 52

Martech

APRIL 1, 2024

After that, how to improve prompts to get even better answers from me. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates.

Retargeting 102

Retargeting Retargeting platforms Conversion Rate Conversion 102

Martech

NOVEMBER 16, 2023

In 2021, Big G paid $26.3 ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Tech comes and goes, but cash is forever.

Marketing 112

Marketing SEO Conversion Ad network 112

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.

Conversion 125

Conversion Impressions Marketing Media 125

VideoWeek

MARCH 4, 2024

2024 is shaping up to be an interesting year for social media advertising. And with cookie deprecation looming closer into view, companies investing in AI to enhance their targeting capabilities will be well-placed to attract social media advertisers.

Media 69

Media Advertising Cookies Social Advertising 69

Basis

MARCH 20, 2024

Here are three insights from the notebooks of Basis’ Media Innovations & Technology team to help marketers keep 2024 moving in the right direction. Podcasts Offer a Bargain in the Ad Landscape Podcasting increasingly stands as a contender in advertisers’ paid media strategies.

Marketing 52

Marketing Machine Learning Audience Communications 52

Martech

AUGUST 4, 2022

Also surprising, improving customer experience tied with delivering quality leads for third place with 31% each. The next three are improving customer experience, producing quality content and the ever-present improving alignment with sales. Exactly half of B2B marketers said social media was the top revenue driver.

Marketing 121

Marketing Conversion Rate Brand Awareness Display Advertising 121

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Machine Learning 110

Machine Learning Media Advertising Retail 110

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Either way, you can use this data to improve the user experience.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.)

Conversion Rate 84

Conversion Rate CPA Click Through Rate Conversion 84

VideoWeek

MARCH 26, 2024

The Indian Premier League (IPL) has been identified as the world’s fastest-growing major sports property by Omdia, as the cricket league’s media rights continue their fast-paced upswing. This means the rights have more than doubled in value since 2018, when Disney paid $2.55 billion per year. billion per year.

Entertainment 59

Entertainment Media Advertising Marketing 59

Martech

APRIL 28, 2023

Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. While AI outputs are improving daily, smart prompt engineering is now becoming a critical skill marketers need to learn to achieve better results. Generative AI models can also improve predictive analytics.

Marketing 131

Marketing SEO Machine Learning Audience 131

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. And ad income was also boosted by improved monetisation on YouTube Shorts, YouTube’s TikTok competitor.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

AUGUST 2, 2023

Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., This provides data on which tactics work the best as well as identifying areas for sales team training and improvement. This made call analytics enterprise-level expensive. Get MarTech!

Marketing 98

Marketing ROI MarTech Agency 98

Martech

MAY 18, 2023

Overall media spending is only expected to increase 3.8% this year as traditional media investments continue to migrate to digital. Digital media should make up 74.6% media spend, which is expected to reach nearly $264 billion in 2023. Dig deeper: Why we care about CTV and OTT Search and retail media. of total U.S.

Retail 113

Retail Display Advertising Media MarTech 113

Martech Series

JULY 15, 2022

The social media analytics company now provides brands with full organic, boosted and paid analysis of Reels data. Marketers can filter for Reels only results, or measure within the context of all their social media content. This includes tracking for a brand’s own organic, boosted, and paid Reels.

ROI 88

ROI MarTech Media Marketing 88

Basis

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Video Ads 78

Video Ads Retail eCommerce Ad Space 78

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Media 96

Media Display Advertising MarTech Marketing 96

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech Series

AUGUST 3, 2022

during the last recession saw ROI improvements, according to analyses of hundreds of billions in marketing spend. Brands that increased paid advertising also saw a 17% rise in incremental sales, while those who slashed spend risked losing 15% of their business to competitors who boosted theirs.

ROI 93

ROI Marketing MarTech Advertising 93

Basis

MARCH 8, 2024

To navigate this landscape successfully, advertisers must understand consumer behavior and address their goals and concerns through creative served on the most impactful media channels. Topping the list are saving for the short-term and the long-term, improving credit scores, and paying off credit card debt.

Advertising 75

Advertising Finance Media Audience 75

MNTN

JULY 26, 2023

Here are a few of the (many) benefits CTV advertisers can expect: Precise Audience Targeting With hyper-specific targeting that works similarly to paid search and social media ads, brands can reach their target audiences with pinpoint precision on CTV. We filter out conversions driven by other media sites.

Marketing 52

Marketing Conversion Rate Conversion Audience 52

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Sam’s Club has nearly 600 locations in the U.S.

Retail 98

Retail Media eCommerce Food 98

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. with reply management and inbox connectivity.

A/B Testing 128

A/B Testing Education Conversion Conversion Rate 128

Martech

AUGUST 28, 2023

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

MarTech 75

MarTech Conversion Media Marketing 75

Martech Series

FEBRUARY 7, 2023

Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. 1 ” According to the research, streaming TV is the most watched form of TV.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

MNTN

JANUARY 23, 2024

Specifically: 76% of advertisers said CTV is either moderately or very significant to their advertising campaigns 24% of brands expect CTV will bring in 60-80% of their revenue in 2024 — a year ago, it was just 7% of brands 66% of advertisers have reallocated social media funds to CTV With great investment comes great responsibility.

CPA 59

CPA Conversion Cookies Impressions 59

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 90

Retail Media Advertising Manufacturing 90

Martech

MAY 12, 2022

Not only is this process helping improve your handle on data, but it also allows marketers to take another look at the technology they’re using. “As Improving efficiency with attribution. We often see media spend efficiency decrease costs along with the overall improvement of that top-line revenue.”. Image: Acxiom.

Conversion Rate 101

Conversion Rate Conversion MarTech Cookies 101

Martech

APRIL 4, 2024

Eventually, these bills will have to be paid. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Using it to summarize an email is like getting a Lamborghini to deliver a pizza.”

MarTech 77

MarTech SEO Machine Learning Impressions 77