Martech

SEPTEMBER 5, 2024

Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression. appeared first on MarTech. Processing.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

Martech

MAY 8, 2025

Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Martech integration is not a technical problem. Impressive engineering, but it won’t get anyone anywhere. The people using it did.

MarTech 111

MarTech Healthcare eCommerce Retail 111

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 125

CPM CPC Click Through Rate Impressions 125

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. The post Welcome emails lift KPIs: Best of the MarTechBot appeared first on MarTech.

Click Through Rate 115

Click Through Rate Conversion Rate Impressions Communications 115

Martech

OCTOBER 11, 2024

In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023. A $100K+ deal requires 1,893 impressions until a website visit and thousands of more touchpoints to win the deal. That’s not a bad thing. Processing.

Marketing 125

Marketing Impressions Education MarTech 125

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. In other martech company earning news: Zeta Global reported $228 million in quarterly revenue, a 33% year-over-year increase. The DAP figure is the number of people accessing any one of its apps.

Retail 122

Retail Impressions MarTech Media 122

Martech

SEPTEMBER 10, 2024

Sales Impact lets users compare signals across the entire purchase journey during a campaign — from the impression when a customer first encounters an ad, to when the customer enters a store and makes a purchase. The post Foursquare introduces Sales Impact attribution features appeared first on MarTech. Across the customer journey.

Impressions 116

Impressions Retail ROI MarTech 116

Martech

OCTOBER 25, 2023

Get MarTech! Get MarTech! The post PSA campaign gets impressive results from new adtech appeared first on MarTech. GumGum’s clients include Nestle, KFC, Vodafone and BMW. In your inbox. Business email address Subscribe Processing. In your inbox. Business email address Subscribe Processing.

Impressions 120

Impressions Non-Profit CPM MarTech 120

Martech

DECEMBER 3, 2024

Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. However, not all impressions have the same impact, even if their numbers seem comparable. For instance: Linear TV impressions are averaged across large demographic groups.

Media 130

Media Impressions Audience Conversion 130

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve. Covering talent gaps with contractors. The choice is yours.

Marketing 130

Marketing Conversion MarTech Brand Awareness 130

Martech

OCTOBER 25, 2023

Get MarTech! Get MarTech! The post PSA campaign gets impressive results from new adtech appeared first on MarTech. GumGum’s clients include Nestle, KFC, Vodafone and BMW. In your inbox. Business email address Subscribe Processing. In your inbox. Business email address Subscribe Processing.

Impressions 113

Impressions Non-Profit CPM MarTech 113

Martech

JANUARY 10, 2025

It was impressive. The post Salesforce launches Agentforce for Retail appeared first on MarTech. That’s quite the list of announcements. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November. Processing.

Retail 131

Retail Shipping Conversion Impressions 131

Martech

SEPTEMBER 26, 2024

Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy VisiCalc’s spreadsheets made PCs essential for business, but AI lacks an equivalent killer app. It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas.

Marketing 132

Marketing ROI MarTech Impressions 132

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards.

MarTech 125

MarTech eCommerce SEO Impressions 125

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. The post Optimistic marketers increase expected ad spend appeared first on MarTech. One of the most notable trends highlighted in the report is the continued ascent of retail media. Buyers have revised their year-over-year projections for this channel from +21.8% It can be found here ( membership required).

Marketing 122

Marketing Retail Impressions Media 122

Martech

JANUARY 10, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users To better align advertising strategies with consumer expectations, marketing leaders should consider the following recommendations: Enhance transparency : Communicate how and why consumer data is used in product recommendations and retargeted ads. Processing.

Retargeting 131

Retargeting Ad Targeting Manufacturing Communications 131

Martech

AUGUST 15, 2024

And creates unforgettable experiences that leave a lasting impression.” Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. “Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 126

ROI Finance Brand Awareness Conversion 126

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey If you have been following this entire series of articles , you are aware that generative AI can be used across all areas of marketing and impacts every task we do daily. Analysis of feedback and comments capturing trends and overall impressions of the experience.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation. Get MarTech! In your inbox.

MarTech 120

MarTech Healthcare Impressions Agency 120

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Common challenges in securing buy-in Marketing leaders often face significant obstacles when advocating for digital marketing and martech investments. Email: Business email address Sign me up! Processing.

Marketing 123

Marketing Communications MarTech ROI 123

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. The post AI-powered martech news and releases: June 27 appeared first on MarTech.

MarTech 101

MarTech eCommerce CPM Banner 101

Martech

AUGUST 12, 2024

We’ll explore how to utilize these platforms to shape consumer impressions and drive purchases. The post Consumers share what they want from brands appeared first on MarTech. Navigating the digital marketplace Influential ad channels: YouTube and Facebook lead as the most influential ad channels.

Cookies 125

Cookies Impressions Communications MarTech 125

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. It keeps them guessing and trying to impress you with their offerings.

MarTech 117

MarTech Communications Impressions Conversion 117

Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. But martech moves fast. What is the metaverse?

MarTech 134

MarTech Real Estate Pop-Up Fashion 134

Martech

OCTOBER 16, 2024

If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights. Measuring online impressions without considering offline actions is like watching only a movie’s first half. The real challenge is closing this gap. Processing.

Marketing 127

Marketing Machine Learning Retail ROI 127

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 134

MarTech Pop-Up Marketing Impressions 134

Martech

MAY 30, 2024

Here are this week’s new AI-powered martech solutions, enhancements and releases. to determine the value of an impression and set optimal floors. to determine the value of an impression and set optimal floors. The post AI-powered martech news and releases: May 30 appeared first on MarTech.

MarTech 117

MarTech Fill rate Ad Inventory Impressions 117

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 126

MarTech Marketing Impressions Audience 126

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. It measures impressions, reach and frequency on linear TV. The post AI-powered martech releases and news: May 2 appeared first on MarTech. The group very quickly defrocked Justin and put more guardrails in place.

MarTech 113

MarTech Retargeting Audience Impressions 113

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. The post Why marketing benefits when it provides forecasted guidance appeared first on MarTech. That’s the norm. Processing.

Marketing 122

Marketing Machine Learning Finance Communications 122

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 131

ROI MarTech Marketing Agency 131

Martech

JANUARY 22, 2025

Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Additionally, it sells into other non-Amazon inventory. Walmart Sponsored Products. Processing.

CPM 120

CPM Demand Side Platform Media Video Ads 120

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 132

MarTech Marketing Machine Learning Impressions 132

Martech

AUGUST 16, 2024

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. The post For consumers, AI is the new IoT appeared first on MarTech. Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. Make things people want.

Electronics 133

Electronics Manufacturing Impressions Marketing 133

Martech

NOVEMBER 13, 2024

Dig deeper: How to clarify marketing metrics to impress the C-suite Marketing’s struggle for strategic alignment This disconnect between what the organization needs from marketing and what’s being delivered often boils down to a fundamental misalignment. Email: Business email address Sign me up! Processing.

Marketing 135

Marketing CPL CPA Finance 135

Martech

JULY 18, 2024

billion potential impressions, according to Sprout Social. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post The top ecommerce trends from record-breaking Amazon Prime Day 2024 appeared first on MarTech. million likes, comments or shares — amounting to 14.74

eCommerce 128

eCommerce Retail Conversion Rate Electronics 128

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration. Itaú (4 Martech Stacks) Here’s Itaú’s 2024 Stackie illustration. Without a doubt, Sargento is our reigning champion.

MarTech 117

MarTech Marketing Impressions 117