Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions,” Fou said.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. The new standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression that includes “sight, sound, and motion,” as well as 3D and virtual environments.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

MARCH 10, 2022

It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Marketing 102

Marketing Brand Awareness Click Through Rate Audience 102

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Remember to balance with qualitative impressions when assessing consultant contribution. Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

DECEMBER 28, 2023

Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Media 125

Media Advertising Click Through Rate Machine Learning 125

Martech

OCTOBER 23, 2023

However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey Instead, Google ranks ads based on bid price, predicted click-through rate (PCTR), and a “Beta” factor estimating long-term negative effects.

Mobile Search 79

Mobile Search Machine Learning Advertising Manufacturing 79

Martech Series

FEBRUARY 2, 2023

Email engagement metrics include email forwarding, bounce rates, click-through rates, and open rates. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc. Additionally, it features a layer of data intelligence to track changes in consumer behavior and brand impression.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

NOVEMBER 22, 2023

We also managed to close four times more deals since June and reach a 15% average month-to-month growth of the new deals coming from pay-per-click (PPC) ads. Here are some strategies and techniques that helped us achieve these impressive results. Paid search vs. paid social Get MarTech! Dig deeper: Are you on the wrong platform?

Conversion Rate 118

Conversion Rate Advertising CPC CPA 118

Martech

JULY 25, 2023

Features, price, impressive performance — he rattles it off without pause. Measuring success: Beyond open rates and click-through rates The “blast and pray” days of email marketing were all about open and click-through rates (CTRs). Get MarTech! In your inbox.

Conversion 93

Conversion Marketing Click Through Rate Conversion Rate 93

Martech

MARCH 22, 2023

Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. For example, you can impress clients with a how-to guide during the early stages of interactions. Get MarTech! Google’s algorithms prefer websites rich with content.

Click Through Rate 101

Click Through Rate SEO Brand Awareness MarTech 101

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

OCTOBER 8, 2021

Imagine being at the helm of several marketing campaigns where your team cast the net far and wide to capture fresh data through PPC, SEO, Facebook Ads, and email marketing. Keyword rankings, click-through rates, conversions, impressions, backlinks, open rates – everything is very granular.

Click Through Rate 121

Click Through Rate SEO ROI Marketing 121

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Handling Social Impressions. Verifying Online Identities.

Marketing 145

Marketing SEO Conversion Audience 145