Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Digiday

AUGUST 13, 2023

Artificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts. While provocative, the industry doesn’t seem to have a standard or definition of AI and what it all entails. “I

Agency 52

Agency Media Marketing Advertising 52

Martech Series

NOVEMBER 16, 2022

Unlike most engines available today, Phrase NextMT’s glossaries go beyond simple search and replace substitution to ensure that terms are correctly used and inflected for the best possible translation quality. Specifically and crucially, it can leverage existing translation memories (TM).

MarTech 79

MarTech Marketing 79

Martech Series

OCTOBER 26, 2022

Data architects may use AbstraLinx to create data dictionaries and integrate Salesforce metadata into data glossaries, catalogs, and more. It also includes a strong comparison tool that enables users to visually compare the Salesforce metadata of two organizations.

MarTech 83

MarTech Marketing 83

Martech

APRIL 24, 2024

Dig deeper: A marketer’s glossary to essential agile marketing terms Step 3: Leverage AI analytics for customer insights With all that in place, it’s time to identify how you can use AI analytics to drive customer insights.

ROI 75

ROI Marketing Communications MarTech 75

Martech Series

JULY 28, 2022

The entire patient journey can be done online – from scheduling an appointment, to meeting the doctor and making the payment online; and now the AI Virtual Assistant that evaluates patients’ symptoms based on a glossary of 720 conditions.”, Cosmin Panaete, Business Processes Director at REGINA MARIA, added.

Healthcare 89

Healthcare Conversion MarTech Education 89

InMobi

SEPTEMBER 7, 2021

Look for terminology definition on our Glossary. On this new publisher support portal, users will now be able to: Get quick access to specific topics or keywords through our improved search tool. Interact with our friendly chatbot to find resources, get in touch with the InMobi team or leave feedback.

Education 52

Education Advertising 52

Basis

APRIL 3, 2023

Check out our connected TV advertising glossary to learn more!) As such, it’s not possible for someone to watch CTV on their phone, laptop, desktop, tablet, or other digital device, since none of those devices are TVs. Psst: There are tons of other words and acronyms associated with CTV that you might want to know about.

Advertising 69

Advertising Marketing 69

Martech

FEBRUARY 8, 2024

But it was all TOFU content, turning our website into a sales glossary and job description templates. We didn’t start as well as we would have liked, primarily because we inherited a legacy site with a ton of content (over 600 pages).

SEO 114

SEO Conversion Conversion Rate Brand Awareness 114

Basis

APRIL 3, 2023

Check out our connected TV advertising glossary to learn more!) As such, it’s not possible for someone to watch CTV on their phone, laptop, desktop, tablet, or other digital device, since none of those devices are TVs. Psst: There are tons of other words and acronyms associated with CTV that you might want to know about.

Advertising 61

Advertising Marketing 61

Basis

APRIL 3, 2023

Check out our connected TV advertising glossary to learn more!) As such, it’s not possible for someone to watch CTV on their phone, laptop, desktop, tablet, or other digital device, since none of those devices are TVs. Psst: There are tons of other words and acronyms associated with CTV that you might want to know about.

Advertising 52

Advertising Marketing 52

Martech

JUNE 15, 2023

Making a glossary available for controlled vocabulary fields can also be very helpful to your users, both those inputting metadata and those searching for assets. This eliminates the possibility of spelling errors and removes confusion over different terms used within your organization to describe the same thing.

MarTech 97

MarTech Marketing 97

Basis

NOVEMBER 18, 2022

Side note: If you’re having a hard time keeping up with all the lingo, our CTV glossary is here to help! Many of the terms are so closely related that it seems like they could be used interchangeably. Two of the most commonly confused terms? Over-the-top (OTT) and connected TV (CTV).

Video Ads 47

Video Ads Advertising Marketing 47

Basis

DECEMBER 13, 2022

The Connected TV Advertising Glossary: All the Terms You Need to Know. Here we go: What is Connected TV Advertising? Looking for the lowdown on connected TV advertising basics? Consider this your one-stop shop for all the fundamentals. CPV and CPCV and VCR—oh my!

Advertising 82

Advertising Marketing Media 82

Single Grain

FEBRUARY 18, 2022

If you're feeling confused by all these new words, this glossary will help you catch up. Then bookmark this NFT Glossary and revisit it once in a while. Hopefully you learned enough new words in the NFT glossary to sound like pro! The post NFT Glossary: Every Buzzword in One Place appeared first on Single Grain.

Non-Profit 89

Non-Profit Real Estate Machine Learning Finance 89

Smart Insights

AUGUST 23, 2022

Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing? How to succeed in 2022.

Marketing 145

Marketing Media 145

AdvertiseMint

OCTOBER 20, 2023

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Smart Insights

NOVEMBER 10, 2022

Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far … The post What is customer lifecycle marketing?

Marketing 102

Marketing Conversion Communications 102

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. In mobile marketing, where every click and install is crucial, mobile attribution provides actionable insights.

Conversion 52

Conversion Ad Click ROI Impressions 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Pulse TikTok Pulse is a cutting-edge feature designed to bridge the gap between brands and the wave of engagement that sweeps through TikTok daily.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

AdvertiseMint

NOVEMBER 3, 2023

Definition Earned Media? Earned media refers to any publicity or brand exposure gained through organic or non-paid avenues. Unlike advertising (paid media) where brands pay to have their message displayed, earned media is essentially “free” coverage that comes from third-party sources.

Media 52

Media SEO Marketing Audience 52

AdvertiseMint

OCTOBER 30, 2023

Introduction to Discount Code A discount code is a specific string of numbers, letters, or combinations thereof provided by e-commerce platforms to shoppers. This code, when applied during the online checkout process, allows customers to benefit from a reduced purchase price or other promotional offers.

Shipping 52

Shipping Retail Audience Media 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Device ID A device ID is a unique identifier, typically a string of numbers and letters, that distinctly recognizes a mobile device such as a smartphone or tablet. In Android and iOS, device IDs have evolved as crucial tools for marketers, app owners, and developers alike.

Mobile Ads 52

Mobile Ads Conversion Rate Conversion Advertising 52

AdvertiseMint

NOVEMBER 7, 2023

What is Direct Response Marketing? Direct Response Marketing is a marketing strategy that encourages a direct and immediate response from the audience.

Pop-Up 52

Pop-Up Marketing Audience Communications 52

Automatad Inc.

NOVEMBER 24, 2023

Purpose 11 is added to allow publishers and advertisers to provide users with relevant and engaging content despite the consent received. Personalization purpose is one of the 11 purposes defined in the TCF v2.2 It indicates the purposes for which the user’s data has to be used by vendors in the Global Vendor list (GVL)*.

GDPR 52

GDPR CPM Ad Space Ad Tech 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers.

Video Ads 40

Video Ads Audience Advertising Banner 40

AdvertiseMint

NOVEMBER 15, 2023

Definition and Basic Concept of a Push Notification A push notification is a message that pops up on a mobile device or desktop, offering a direct line of communication from app publishers to users.

Conversion Rate 40

Conversion Rate Communications A/B Testing Pop-Up 40

AdvertiseMint

NOVEMBER 15, 2023

Definition of an Install Install is the process by which a user downloads and integrates an application onto their device. From the perspective of mobile marketing , an install represents the critical juncture where a user transitions from a prospect to an active user.

Marketing 40

Marketing Audience Advertising Media 40

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Unlike a currency converter or the metric system that changes one unit into another, in marketing, conversion refers to the process where a visitor, having interacted with a brand’s content or advertisements, takes a desired action.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website.

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

AdvertiseMint

NOVEMBER 7, 2023

What Is Anchor Text? Anchor text is the clickable word or phrase in a hyperlink that is visible to the reader on a webpage. It is typically highlighted and distinguished from the rest of the text, often underlined and in a different color, signaling that it is a link to another page or resource on the internet.

SEO 40

SEO Marketing Audience 40

AdvertiseMint

NOVEMBER 7, 2023

What Is Twitch? Twitch is a live streaming platform that is primarily known for video game streaming, where content creators can broadcast their gameplay live to viewers around the world. It also features streams related to music, lifestyle, sports, and more, allowing streamers to engage with their audience in real time.

Affiliates 40

Affiliates Audience Banner 40

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

AdvertiseMint

NOVEMBER 3, 2023

What is a Referral Program, and Why Do Companies Use It? A referral program, often rooted in referral marketing, is a strategic approach where businesses incentivize their current customers to promote their product or service to new potential customers.

Affiliates 40

Affiliates Marketing Conversion Education 40