Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This marketing segmentation supports the development of targeted messaging and media plans for local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 116

Advertising Marketing Geo targeting Retail 116

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 69

Media Marketing Food Geo targeting 69

Basis

JUNE 29, 2022

Note that these aren’t the only privacy-friendly targeting solutions available to political marketers, as there are many, but tapping into these two will put you well on your way to better identifying, understanding, and speaking to your target audiences as you ramp up media buys for your campaign. Contextual Targeting.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

Martech

DECEMBER 17, 2021

Free media opportunities, which 29% of DOOH advertisers said they used, were a direct consequence of the decline of out-of-home advertising during pandemic-related lockdowns and general budget and revenue challenges for advertisers. Also, 42% said they could do contextually relevant targeting.

Geo targeting 112

Geo targeting Advertising MarTech Audience 112

MNTN

AUGUST 25, 2022

As Media Post’s Joe Mandese recently mused , “For at least half my time spent covering the medium, people have been flummoxing how to describe [CTV] and what to actually call it. It’s not just media pundits and consumers that see CTV as the next evolution of television—advertisers do too. Advertisers Double Down.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

illumin

AUGUST 26, 2020

While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. With Out-Of-Home Media appeared first on AcuityAds Inc. It uses traditional tactics such as billboards, […].

Media 92

Media Demand Side Platform Advertising Geo targeting 92

InMobi

MAY 24, 2023

InMobi won awards and made the shortlist in the following campaign categories: Wins Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction (..)

Geo targeting 52

Geo targeting Rich Media Brand Awareness Conversion 52

Basis

MAY 9, 2022

Fortunately, there is one existing solution that affords media buyers all these benefits: automation. By adopting workflow automation, media buyers have more time to focus on these types of strategies and ensure they are crafting messaging that better targets unique segments. Geo-targeting campaigns.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Media Math

MARCH 9, 2022

No campaign material targeting Russia or Belarus will be accepted, ad traffic from Russia and Belarus will be removed from our ecosystem and geo-targeting blocks will be in place. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.

Geo targeting 52

Geo targeting Advertising 52

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Geo-targeting is made easy within a channel already only available to that region. Sports are the common reason TV viewers are hanging on to their cable subscriptions.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 67

Geo targeting Retargeting A/B Testing Conversion 67

InMobi

OCTOBER 20, 2020

Data-driven Marketing: Marketers must choose measurement at multiple stages of the purchase journey; be it online to online conversions with mobile-first shopping pages, footfall uplift using geo-targeted polygons at stores, third-party loyalty data to understand purchases, or household targeting through cross-identity device graphs.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

InMobi

JULY 13, 2016

Social Sharing Many millennials seek advice online, and enjoy declaring purchases and opinions through social media. Social media sharing is a key feature and even a necessity for millennials, providing a social sharing option as a core component of brand marketing will help drive adoption.

Retail 52

Retail Geo targeting Communications Conversion 52

Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” to Disney’s media properties and more than 100 million U.S. household-level IDs, she added.

Ad Targeting 76

Ad Targeting Ad Server Geo targeting Ad Tech 76

Lemonads

OCTOBER 4, 2020

Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads! You can also contribute to the platform by adding tags to the creative , submitting a bug report, or labeling the ad as an affiliate or non-affiliate ad.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Smart-Hub

DECEMBER 21, 2023

Book Your Free Consultation Spot Request a Callback How Precision Targeting Enhances Campaign Efficiency and Effectiveness First and foremost, let us clarify the precision targeting meaning. For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

AdvertiseMint

JULY 15, 2023

This strategy involves writing blogs, using social media sites, providing useful information, and producing videos. Use social media Posting on social media can help you get to know your customers better. You can share video content by putting it on YouTube, social media, or your website.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. In Chicago, Red Bull made the iconic Chicago Loop the star of a billboard ad.

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Clearcode

MARCH 2, 2023

According to research from Admix , media buyers will maintain and increase their in-game advertising spend over the next year. Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. What Are the Benefits of In-Game Advertising? The in-game advertising industry undoubtedly has huge potential.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Monetize More

JUNE 22, 2022

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. How will you benefit from ExoClick’s Interstitial Ad Network? Payouts are processed via PayPal or bank transfers.

Ad network 52

Ad network Fill rate Banner CPM 52

Basis

JULY 19, 2022

A cocktail of factors, including the Supreme Court’s recent rulings, inflation, presidential popularity ratings, and a chaotic social media landscape , will make this election cycle different than any before. Hyperlocal geo-targeting is another powerful automated solution for marketers to have in their toolkits. Place Ethically.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 62

Cookies Geo targeting Real Estate GDPR 62

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Martech

AUGUST 25, 2022

It’s much more like social media advertising, where ads regularly go stale and stop driving results. Geo-targeting. And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting. So the advice we have here is not to overthink video ads.

Machine Learning 105

Machine Learning Conversion Geo targeting Audience 105

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Go local with geo-targeting. Mobile access to the web is ubiquitous. Think outside the banner.

Marketing 123

Marketing Banner Retail Geo targeting 123

Martech Series

JANUARY 5, 2023

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Lemonads

AUGUST 10, 2020

The hybrid format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly, allowing to use media banners and native ads in the course of the same campaign, which comes in handy for clients and agencies when running brand promotion campaigns. So, let’s see what native advertising truly means.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

InMobi

OCTOBER 29, 2013

Chris James, of Steel Media Ltd. He then proceeded to explain the affluence of geo targeting, context and behavior. He joined fellow leaders from industry-changing companies such as Storm8 , PlayFirst , Fiksu and Glu Mobile. The conversation has really shifted to Lifetime Value (LTV),” said Cohen. Secondly, data is far richer.”

Geo targeting 52

Geo targeting Conversion Audience Media 52

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Research from Nielsen released in March 2014 shows a strong leaning toward apps over the mobile web.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs.

Advertising 52

Advertising Marketing Banner Pop-Up 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Smartphones have become the prime source of information among car shoppers.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

PrograMetrix

JULY 7, 2021

Even fewer cannabis marketers have executed omnichannel advertising campaigns across all available digital media channels. Most cannabis brands need a trusted partner to manage the implementation of age group and geo targeting parameters in each digital ad campaign. Grow Your Cannabis Business with a Team You Can Trust.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. This generation now devotes an average of almost 2.3

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Martech

JUNE 1, 2022

Targeting not affected. At our agency, when running media, we use the following targeting strategies based on either second party data or Device ID/IP Address, to not be affected by upcoming industry changes: Device ID lookback targeting. Point-of-Interest targeting purchase. Weather-triggered targeting.

Marketing 123

Marketing Cookies Geo targeting First-Party Cookies 123

InMobi

SEPTEMBER 18, 2012

Features at Glance Other cool features like Rich Media, inline video ads, geo-targeting and MRAID 1.0 Also, until IDbecomes the predominant identifier, supporting both ODIN1 and IDwill help us continue to serve relevant ads. compliance are also part of this SDK ensuring that you maximize your revenue.

Geo targeting 40

Geo targeting Ad network Rich Media Mobile Ads 40

Single Grain

JULY 31, 2023

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52