InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Smartphones have become the prime source of information among car shoppers.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Lemonads

SEPTEMBER 10, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Kevel

APRIL 19, 2022

A traditional publisher is a company who makes their money almost entirely from ads, such as media companies, free content producers, and mobile games. Vox Media - Vox’s homegrown ad platform boasts first-party data monetization, contextual targeting, and ads that don’t slow down page loads or obscure content.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

FEBRUARY 25, 2022

Ad applications in HbbTV standard are created with web technologies such as HTML, CSS, Media Source Extensions (MSE), Encrypted Media Extensions (EME), and the Timed Text Markup Language (TTML). Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. L-shaped banner ad example.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Interest: Sponsored Content : Articles or posts on social media or blogs that provide more information about your product or service.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

APRIL 25, 2022

PPC campaigns need constant monitoring, analysis and optimization, and paid media firms have dedicated account managers to regularly monitor the performance of your ads, determine what works and what doesn't, and optimize the ads accordingly to ensure good ROI. Advanced campaign consultation, including geo-targeting and day-parting.

Agency 52

Agency Marketing A/B Testing ROI 52

Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. Programmatic Guaranteed (or Programmatic direct) Unlike other media, programmatic direct doesn’t follow a bidding process. Enhanced targeting with precise targeting.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

AUGUST 3, 2021

You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Here are the top advantages of advertising on Hulu: Hulu offers extensive targeting capabilities.

Advertising 59

Advertising Video Ads Audience Impressions 59

Brid.tv

SEPTEMBER 5, 2022

Some other features include waterfalling, intelligent banner fallback, ad podding, contextual video advertising , and extensive ad analytics. Best Suited For Pricing Large media companies and small businesses. It was initially an open-source project, but it quickly grew into a full-stack solution for media houses and publishers.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Brid.tv

NOVEMBER 29, 2022

month) — Everything in Essential + outstream ads, ad scheduling, Prebid with analytics, SpotX integration, ad geo-targeting, advanced encoding, adaptive HLS streaming, AI content matching, full player customization, player analytics, and more. Another handy format is companion ads — synchronized instream and banner ads.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format. Should brands use all these social media platforms?

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. They can include banners, images and even videos. Social Media Marketing With 4.8 Social media marketing also opens more opportunities for businesses of all sizes.

Agency 98

Agency Marketing SEO Brand Awareness 98