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6 tips for creating an engaging mobile video ad campaign

InMobi

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. One additional issue to take into account when weighing apps vs. mobile web ads is games.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Geo-targeting techniques can help businesses enhance their local reach and improve the effectiveness of their local PPC campaigns. By using precise location targeting, radius targeting and location-based ad customization, businesses can direct their ads to the most relevant audiences and improve their overall campaign performance.