article thumbnail

Curb introduces one-stop advertising solution 

Martech

Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. click-through rate on ads.

article thumbnail

Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Useful blogs encourage subscriptions and social media follows. Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Best Tips for Marketing of Business Services

AdvertiseMint

This strategy involves writing blogs, using social media sites, providing useful information, and producing videos. Use social media Posting on social media can help you get to know your customers better. You can share video content by putting it on YouTube, social media, or your website.

article thumbnail

Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. These ads have high click through rates as they grab a lot of attention persuading the viewer to learn more about the ad.

article thumbnail

What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

It’s a rookie mistake to think that the “cost of Ads” of the ROAS equation, makes reference to the media spent. You can stay on the safe side just by monitoring your click-through rate or the conversion rate, but these calculations will not give you very relevant information about your paid campaigns.

article thumbnail

6 tips for creating an engaging mobile video ad campaign

InMobi

Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns? billion) and 2018 ($12.71

article thumbnail

How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

Identifying your target audience Identifying your target audience requires research and analysis. You can use tools like Google Analytics, social media insights, and customer surveys to gather data about your audience’s demographics, behavior, and preferences. These include MonetizeMore, Google AdSense, and PropellerAds.

Finance 52