Martech

OCTOBER 29, 2021

Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI. For marketing operations to have the greatest impact company-wide, they need to be connected to other functions in the organization, including sales and finance. And this leads to better ROI. Monitoring. Team management.

ROI 120

ROI Marketing Finance MarTech 120

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 124

ROI Marketing Click Through Rate Impressions 124

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 112

Marketing ROI Finance MarTech 112

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. These tools help track ROI and create valuable first-party data for future marketing efforts. Tip: Leverage locals.

Marketing 112

Marketing Finance ROI Media 112

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your CMO dashboard means nothing if sales and finance see different numbers. Let finance help define success metrics before campaigns launch.

MarTech 112

MarTech Finance Conversion Rate Conversion 112

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy. Sales teams have long disliked chasing low-intent MQLs. CEOs struggle to connect marketing spend with actual business growth.

Marketing 123

Marketing Finance Conversion Rate MarTech 123

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. Your operations and finance directors will thank you. Where is the disconnect?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. I knew he had it.

Marketing 108

Marketing Finance ROI Conversion 108

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? What is the ROI of implementing ERP software? Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups.

SEO 112

SEO Education Conversion Rich Media 112

Martech

JUNE 20, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. Marketing mix modeling.

Brand Awareness 81

Brand Awareness Finance Marketing ROI 81

Single Grain

MAY 1, 2025

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Single Grain’s paid advertising experts can help you identify and partner with the right creators to maximize your marketing ROI.

Marketing 52

Marketing ROI Finance Media 52

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 124

Finance Marketing Communications ROI 124

Martech

MAY 2, 2023

Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 116

Finance ROI Brand Awareness Marketing 116

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. The survey gathered insights from nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more. Methodology.

ROI 98

ROI Finance MarTech Media 98

Basis

SEPTEMBER 26, 2022

It makes sense: Finances of any kind come with high stakes, even in times that aren’t marked by talent shortages and economic upheaval. Parsing out billing for intricate media packages means that finance teams are stuck compiling and reconciling data between numerous disparate programs and Excel sheets. Time Savings.

Finance 98

Finance Agency ROI Media 98

Marketing Dive

JUNE 30, 2025

Squatch, valuing brand’s viral marketing to Gen Z men Why Mars is putting its focus on Gen Z gamers with Razer partnership Library resources Webinar - on demand How to Consolidate Your MarTech Stack: Benefits and ROI Custom content for Acoustic Playbook Best practices for navigating the next chapter of marketing Custom content for BlueOcean Virtual (..)

Retail 97

Retail Agency Ad Tech CPM 97

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Venture funding.

MarTech 115

MarTech Marketing Demand Side Platform Finance 115

Martech Series

OCTOBER 25, 2022

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus.

ROI 98

ROI Education Finance SEO 98

Martech

OCTOBER 31, 2024

We can group the most important factors for replacement applications into three categories: Financial, including costs and ROI measurement. 1 factor for survey respondents in 2024. Data, including integrations, APIs and data centralization. Improved customer experience. Important factors when considering a replacement martech application.

MarTech 68

MarTech Finance ROI Marketing 68

Martech

MARCH 18, 2022

Read next: Getting back to basics on marketing ROI. ROI and attribution are not the same. Crater had read one of our previous articles on marketing attribution and wanted to demonstrate that ROI and attribution are not the same thing. ROI is a tricky term for marketers, she explained. What’s the cost of a web page?

Marketing 126

Marketing ROI Finance MarTech 126

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Does your finance team use QuickBooks? Check out the details below.

Finance 114

Finance Communications Conversion ROI 114

Martech Series

JULY 18, 2022

Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI. Eight Industries Represented: consumer packaged goods, education, engineering and construction, finance, insurance, nonprofit, professional services, and technology.

Banner 98

Banner Finance Education ROI 98

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 112

SEO Healthcare Finance ROI 112

The Ad Tech Blog

OCTOBER 16, 2024

Understanding bias mitigation is crucial for enhancing ROI in AI applications. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI. This can ultimately impact ROI and customer satisfaction. This can ultimately impact ROI and customer satisfaction.

ROI 130

ROI Communications Healthcare Finance 130

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 98

Communications Finance MarTech ROI 98

More About Advertising

JULY 10, 2017

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 49

ROI Media Agency Marketing 49

Martech

JANUARY 10, 2023

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Today, many industries use APIs, including finance, healthcare, retail and transportation. Advises on topics such as budgeting for investments in new technologies and measuring ROI from existing solutions.

MarTech 120

MarTech ROI Healthcare Finance 120

Marketing Dive

JUNE 25, 2025

Squatch, valuing brand’s viral marketing to Gen Z men Olipop turns fans into influencers for pennies with PR boxes on Amazon How Liquid I.V.’s

Marketing 78

Marketing Cookies Agency Ad Tech 78

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 98

ROI Non-Profit Public Relations Audience 98

Martech

SEPTEMBER 8, 2021

And with increased emphasis on digital activities, we suspect organizations sought more robust analytics platforms to monitor ROI. He sees this trend toward modular ecosystems picking up steam in organizations that favor innovation, like retail and media, compared to industries like finance that tend to lag.

Marketing 142

Marketing SEO Retail Finance 142

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.

Machine Learning 70

Machine Learning Communications Healthcare GDPR 70

Martech

JUNE 3, 2025

Dig deeper: A 3-step guide to unlocking marketing ROI with causal AI GTM’s counterforce becomes its undoing Let’s walk the mat together: GTM assumption AIs jujitsu reversal More content = more results AI ignores content thats duplicative or low-signal. Is understandable by a model. Is trustworthy enough to be cited or synthesized.

Finance 65

Finance SEO ROI Impressions 65

Martech Series

JANUARY 18, 2023

The only AI and blockchain-based tool that removes the complexity and cost of valuing and transacting IP, allowing enterprises to achieve greater ROI for their intangible assets. IPwe Inc., With SIAM, all internal stakeholders are empowered with simple, consistent, relevant financial and performance metrics to further innovation.

ROI 98

ROI Finance MarTech Marketing 98

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Some of those publishers include Barron’s, BlBarron’s Business Insider, Forbes, MarketWatch, LinkedIn News, NBCUniversal, Reuters, The Wall Street Journal, and Yahoo Finance.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech Series

AUGUST 4, 2022

Its portfolio includes Airlines, Bluecap Future Finance, EdTech, Gaming, Life Sciences, Media & Entertainment, Smart Payments, and Travel & Hospitality Studios. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

Machine Learning 105

Machine Learning Manufacturing Entertainment Finance 105

Martech Series

JANUARY 31, 2023

Organizations have increasingly turned to Saviynt EIC to maximize ROI, lower costs, reduce complexity, and streamline IAM processes. The company will use this funding to meet the market’s growing demand for its converged identity platform and accelerate innovation.

ROI 97

ROI Finance Affiliates Food 97