What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
ROAS is the same as return-on-investment (ROI) because both of these help you determine how profitable your ads and overall campaigns actually are. That said, it’s actually a pretty useful metric when monitoring your finances and making projections, especially if you work with a platform that filters out unwanted clicks.
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