What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
For example, the key metrics for a sales campaign will be different than the KPIs for brand awareness ads. ROAS is the same as return-on-investment (ROI) because both of these help you determine how profitable your ads and overall campaigns actually are. But, remember that the type of campaign also influences your KPIs.
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