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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

MAY 30, 2021

ROAS is the same as return-on-investment (ROI) because both of these help you determine how profitable your ads and overall campaigns actually are. CPA Though not as profound as ROAS, cost-per-acquisition (CPA) can help you see how much money you need to invest for every conversion you want to generate.

Affiliates 52
Affiliates CPA Advertising Marketing 52
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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

JANUARY 17, 2022

CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level. Now, remember that CPA campaigns usually have various moving parts.

Affiliates 52
Affiliates Marketing CPL CPM 52
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