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How to clarify marketing metrics to impress the C-suite

Martech

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. Email: Business email address Sign up now Processing.

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Why ROI is undermining B2B marketing effectiveness

Martech

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report. Then, social media allowed us to count followers, post impressions and comments and more.

ROI 121
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. And creates unforgettable experiences that leave a lasting impression.”

ROI 125
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The marketing ROI problem has its roots in marketing culture

Martech

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 127
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7 reasons your conversion metrics look great — but your sales don’t

Martech

The marketing report looks impressive, but the sales report tells a different story. Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. Where is the disconnect?

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Optimizing LLMs for B2B SEO: An overview

Martech

For example, a rich blog post for a fintech company could be titled What is embedded finance? What is the ROI of implementing ERP software? Test how your content performs in AI summaries by monitoring impressions and engagement metrics. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups.

SEO 116
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How AI flipped the funnel and made GTM tactics obsolete

Martech

Multi-touch attribution to track clicks and impressions. Dig deeper: A 3-step guide to unlocking marketing ROI with causal AI GTM’s counterforce becomes its undoing Let’s walk the mat together: GTM assumption AIs jujitsu reversal More content = more results AI ignores content thats duplicative or low-signal.

Finance 69