Martech

JANUARY 16, 2025

PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment. The engine provides tools for data acquisition, machine learning operations and security. Caruso includes AI Director, a feature that enables users to adjust the emotional intonation of AI voices.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 127

Advertising Machine Learning Cookies Agency 127

Ad Monsters

MARCH 21, 2025

The evolution of in-car entertainment systems also creates incredible possibilities for location-aware, personalized advertising experiences. AB: In what ways are AI and machine learning influencing how advertisers address audience fragmentation in the audio space? AB: AMA experienced a 60% revenue growth in 2024.

Machine Learning 66

Machine Learning Entertainment Audience ROI 66

Martech

FEBRUARY 14, 2023

He’s was also named a Global Influencer on AI, machine learning and digital transformation by Thinkers360. An expert on analytics, data science, machine learning and marketing technology, he’s also a trusted source for MarTech coverage and has delivered many talks at The MarTech Conference and elsewhere.

Machine Learning 115

Machine Learning Marketing Entertainment MarTech 115

Single Grain

JULY 10, 2019

From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved. In a 1970 Life Magazine interview, Marvin Minsky predicted that “from three to eight years we will have a machine with the general intelligence of an average human being.” Get A Free Consultation.

Machine Learning 86

Machine Learning Marketing Banner SEO 86

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This opens new possibilities for content that resonates on a personal level.

Machine Learning 123

Machine Learning Education Entertainment Audience 123

Martech

DECEMBER 8, 2021

Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors.

Machine Learning 109

Machine Learning Entertainment Audience MarTech 109

Martech Series

FEBRUARY 27, 2023

Streaming services have become an ubiquitous part of the entertainment industry, with more and more consumers opting for on-demand access to their favorite TV shows and movies. As the industry has grown, so too has the application of AI and personalization to enhance the user experience. billion in 2019 to $4.5

Entertainment 98

Entertainment Media Machine Learning MarTech 98

Martech Series

AUGUST 4, 2022

Autonomous Driving: Help clients implement robotics and machine learning to accelerate autonomous vehicle development. Manufacturing & Supply Chain: Implement AI and machine learning to process supply chain information to track and trace the entire production process with unparalleled efficiency. .”

Machine Learning 105

Machine Learning Manufacturing Entertainment Finance 105

AdExchanger

JUNE 16, 2024

Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right.

Machine Learning 113

Machine Learning Ad Targeting Entertainment 113

Martech Series

NOVEMBER 18, 2022

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization. “There is a vast range of AI and ML use cases in media and entertainment – companies are only starting to scratch the surface.

Machine Learning 104

Machine Learning Entertainment MarTech Communications 104

Martech Series

AUGUST 11, 2022

The native Unified Identity application gives clients direct access to Neustar’s data, identity graph, and machine learning capabilities to power advanced identity resolution use cases across their first-party customer and second-party partner data.

Machine Learning 98

Machine Learning Entertainment MarTech Media 98

AdExchanger

DECEMBER 20, 2023

That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […] The post Is Big Tech Taking AI Too Far?; Fast Fashion Challenges Amazon appeared first on AdExchanger.

Fashion 109

Fashion Machine Learning Entertainment 109

Martech Series

AUGUST 31, 2022

Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Treasure Data Treasure Data is focused on the enterprise – Global 2000/Fortune 500 companies.

Machine Learning 117

Machine Learning Marketing Healthcare eCommerce 117

Martech Series

FEBRUARY 21, 2023

The National Academy of Television Arts and Sciences recognized Comcast for using artificial intelligence and machine learning to provide viewers an easy way to catch up on key moments from live sporting events. These innovations are made possible by Comcast’s VideoAI technology.

Machine Learning 98

Machine Learning Entertainment MarTech Marketing 98

Martech Series

MAY 31, 2022

USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience. USIM, one of the leading independent media agencies in the U.S.,

Media 98

Media Machine Learning Cookies Mobile Ads 98

Martech Series

AUGUST 26, 2022

Nevertheless, the enormous growth in the demand for short, concise and entertaining videos represents a massive challenge to traditional, manual video creation and editing techniques. The Challenges of Traditional Video Editing . Indeed, AI and ML have become essential tools for any professional video editor.

Machine Learning 124

Machine Learning Entertainment MarTech ROI 124

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft’s unique journey takes riders from the app to an in-car experience where they have the customer’s complete attention.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech

NOVEMBER 28, 2023

With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized. The collected data can also inform the design of marketing campaigns aligned with individual customer profiles.

Machine Learning 109

Machine Learning Communications Food Entertainment 109

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 98

Conversion Machine Learning Healthcare MarTech 98

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Ensure that interactions are rewarding and provide value to the user, such as exclusive content, discounts, or entertaining elements. Consider the context in which the AR content will be accessed.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Martech Series

SEPTEMBER 16, 2022

RTE2022 – the world’s largest conference exploring real-time engagement (RTE) technologies – will bring together the most influential and innovative leaders in the space to explore the future of interactive live streaming, the Metaverse and XR, social gaming, entertainment and commerce, virtual learning and collaboration, and more.

Machine Learning 98

Machine Learning Entertainment Impressions MarTech 98

illumin

DECEMBER 1, 2023

Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

OCTOBER 7, 2021

RollWorks is a division of machine learning marketing technology platform NextRoll. AI systems power the speech and language understanding of our smart speakers and the entertainment and navigation systems in our cars. Account stage attributes can be used to create stage-specific audiences that can be activated across channels.

Machine Learning 122

Machine Learning MarTech Mobile Ads Entertainment 122

TechCrunch Ads

MAY 17, 2022

Colleen Aubrey, senior vice president, Advertising Products & Tech at Amazon, explained to the audience, “Working with content creators and using machine learning, we’re able to insert products and branded findings into a TV show or movie.”

Machine Learning 86

Machine Learning Entertainment Advertising Audience 86

Martech Series

OCTOBER 24, 2022

Marketing Technology News: Entertainment Technology Company StoryFit Closes $5.5 Now with Spiny, digital publishers, large and small, have a tool that provides a full 360-degree view of what a publisher needs to grow sustainably, maximize revenue and make effective real-time decisions.”. Million in Series A Funding.

Ad Ops 97

Ad Ops Machine Learning Finance Audience 97

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. In this blog post, we cover their main reasons for developing this AdTech platform.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

JUNE 2, 2022

F5 announced enhancements to F5 Distributed Cloud Services to help customers safeguard and deliver the digital experiences that have become vital to everyday life in the ways we interact, seek out entertainment, and purchase goods and services.

A/B Testing 98

A/B Testing Machine Learning Entertainment MarTech 98

Martech

MAY 24, 2024

Insider Insider offers a powerful platform with a focus on deep customer personalization using AI and machine learning. This level of 24/7 support and personalized interaction is growing in its capabilities thanks to artificial intelligence and machine learning. Content Calendar.

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

TechCrunch Ads

MAY 7, 2022

Premiering on ESPN+, Michelob Ultra, in collaboration with tech and production company Unit 9 , presents “McEnroe vs. McEnroe,” the world’s first tennis match to feature a real person versus a virtual player — both being a version of the entertaining, confrontational tennis player, John McEnroe.

Machine Learning 67

Machine Learning Entertainment Audience Marketing 67

MNTN

MARCH 10, 2025

No matter your audience, no one wants to see a dry video; what they do want to see is something entertaining from a subject matter expert. Automated Optimization : Machine learning fine-tunes your OTT advertising campaigns to improve performance and maximize conversions.

Marketing 52

Marketing Audience Conversion Pop-Up 52

MNTN

APRIL 27, 2023

When we look back on 2023, we’ll probably remember it as the year of the machines. Seemingly overnight, machine learning, AI, and automated optimization tools changed the advertising landscape for brands and retailers. Now advertisers can deliver high-impact messaging and engage customers more easily and faster than ever.

Retail 52

Retail Machine Learning Ad Space Entertainment 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 112

Marketing Machine Learning Cookies ROI 112

MNTN

OCTOBER 6, 2024

This has helped to level the playing field for advertisers by letting brands of all industries and sizes tap into advanced machine learning to better analyze campaign performance and target high-value audiences. To help, we have MNTN Research — a central hub of analytical reports for the world of advertising.

Marketing 98

Marketing Audience Machine Learning Advertising 98

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing 115

Marketing Education Machine Learning MarTech 115

Martech Series

JULY 6, 2022

As we bring together our patented machine learning technology for Streaming+ and Mobius, our suite of AI-enabled marketing intelligence and media activation technology, the timing couldn’t be better to partner with Susan as her background and vision aligns exactly with where we’re headed.

Marketing 95

Marketing Machine Learning Healthcare Fashion 95