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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. You are in full control of your ads.

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POPS Partners with InMobi to Deliver Delightful Video Ad Experiences on Mobile 

InMobi

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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5 Sales Funnel Stages Explained (+Examples & Strategies)

MNTN

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has.

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Martech in the metaverse: 5 takeaways from a lively roundtable discussion

Chief Martech

For instance, a virtual pop-up stand with in-metaverse services, objects, and transactions. While games and other kinds of entertainment — such as concerts in the metaverse — are where most of the engagement is today, we already see professional use cases emerging. It’s not just billboards and product placement.

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The Ultimate Pop-Under Ads Guide (update 2021)

Lemonads

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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The Power of Sound: Digital Audio Advertising by the Numbers

Basis

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. This number will continue to inch up in the years ahead, reaching 165 million users in 2028. of digital audio listeners, up from 59.2% In 2025, an estimated 140.9

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Programmatic Advertising Trends to Know for 2023

Basis

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% of total time spent with digital media in 2023 (up from 4.7% It seems like at every turn, there is something new, unpredictable and unfamiliar.