Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. What is vCPM, and How Does It Relate to Viewability?

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. Rishi Bedi, Vice President, SEA, Japan and Korea at InMobi shared, “POPS is the leading original content platform from Vietnam. In a short span of association, we have witnessed 2.5X

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

AdvertiseMint

NOVEMBER 7, 2023

With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing. A display ad might grace a blog, while mobile ads pop up in apps. Revenue Optimization : Networks use ad performance data to maximize ad impressions and, consequently, revenue.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Fill rate Impressions 52

Martech Series

SEPTEMBER 8, 2022

Artists leverage Exchange Art and its impressive collector base both as a distribution and marketing channel to reach new growing audiences globally; Exchange Art has been exhibiting double digit month on month growth. Exchange Art has paid over $11M to creators, with numbers that have been growing at a rapid rate month over month.

Pop-Up 92

Pop-Up Impressions MarTech Audience 92

Rob Campbell

SEPTEMBER 23, 2022

Nor is it because I’ll be catching up with old friends or buying the latest Apple gear because I can’t be arsed to wait till it gets to NZ. Yes, I popped in on my way to see Forest in the premiership final. Either way, if you’re in LA and want to catch up, you know where to find me. See you in 10 days or so.

Pop-Up 60

Pop-Up Impressions 60

Monetize More

APRIL 27, 2023

This can lead to users leaving the website or using ad-blockers, which reduces the number of ad impressions and revenue for the publisher. Wasted ad spend: Advertisers may end up paying for fraudulent or invalid traffic that does not generate any real engagement or revenue. Stop worrying about ad quality!

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Basis

JULY 18, 2023

Caught up on your favorite show on a streaming platform? Specifically, it reassures advertisers that they are paying for impressions where at least half of an ad’s pixels are viewable: The IAB defines a viewable impression as one where at least 50% of the ad’s pixels are visible in a browser window for one continuous second or longer.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Ad Monsters

DECEMBER 16, 2022

New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. Global regulators, the US government and big tech stepped up to change all of that, and publishers and advertisers started taking initiative to make drastic changes. . That’s why we created Decoder. .

Cookies 84

Cookies Pop-Up Ad Tech Retail 84

Automatad Inc.

MAY 9, 2023

When Google bought DoubleClick in 2007, it acquired all the assets, including the up-and-coming DoubleClick Ad Exchange. Just like other ad exchanges , Google AdX is a marketplace that offers a pool of ad impressions to buyers via real-time bidding. You shouldn’t get bots to inflate your ad impressions, thus revenue.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Lemonads

JULY 27, 2021

Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. Full page popup traffic Zeropark offers 53 billion monthly impressions for pop traffic. The cost of an impression starts at $0.0001. You can test up to 10 creatives at once.

Affiliates 52

Affiliates Pop-Up Ad network Impressions 52

Basis

NOVEMBER 21, 2023

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. Cannavu accesses ad impressions on canna-compliant publishers, automating the publisher selection process for marketers. The result?

Marketing 59

Marketing Pop-Up GDPR Cookies 59

Martech Series

DECEMBER 28, 2022

Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. They are more trustworthy than traditional ads. Consumers today tend to trust native ads more than conventional ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Digiday

DECEMBER 6, 2022

Twitter is working on slowing down product rollouts and combating the parody accounts that have popped up over the last few weeks,” said Diana Lee, CEO of mar tech firm Constellation. It stated that for advertisers who spend at least $500K on the platform, Twitter will match those funds up to $1 million.

Advertising 85

Advertising Pop-Up Impressions Audience 85

MobileAds

JULY 8, 2021

Another feature that makes push ads impressive is that any advertising campaign can be done using this format. Popunder can be defined as an advert that opens up in another window positioned behind the user’s current tab. When compared to pop-ups, popunder advertising is guaranteed to gain more conversions.

Pop-Up 52

Pop-Up Conversion Rate Native Advertising Banner 52

Lemonads

JUNE 4, 2020

The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field. But, it’s important to note that these only run on two different pricing models, which are cost-per-click (CPC) and cost-per-1000-impressions (CPM).

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Monetize More

DECEMBER 22, 2022

This type of report typically provides an overview of all the different ad networks that the publisher is using, along with key metrics such as impressions, RPMs, and revenue generated. Or, are you struggling to get your GDPR consent rate up to acceptable levels? Data Privacy Report. Is the majority of your traffic from EU regions?

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

MNTN

OCTOBER 27, 2022

Beloved pop group Coldplay has even done its part to go green. Made up primarily of YouTube videos featuring popular content creators, the campaign appealed to Gen Z by giving tips on how to start their own business. With the help of sustainability partner DHL, Coldplay committed to reducing CO2 emissions by 50% on their current tour.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

MNTN

NOVEMBER 6, 2023

We quote this stat all the time, but only because it’s so eye-popping: up to 90% of B2B decision-makers buy from companies they knew at the beginning of the buying process. For Performance TV, marketing teams need up-to-date, detailed reports. Ready to learn more about reaching your audience with the power of CTV?

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Monetize More

JUNE 28, 2022

Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. The placement varies, although it is normal for a bar to take up just under one-third of the upper or bottom screen.

CPM 52

CPM Impressions CPC CPA 52

Basis

DECEMBER 19, 2023

So, set yourself up for success by joining us for this walk down memory lane: Topic 1: Data Privacy and Digital Advertising Regulation Staying up to date on digital advertising regulations and their implications for advertisers isn’t easy, so when you found information on privacy-first marketing, you opted in.

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

Gods of Advertising

JUNE 16, 2020

You had to create an impression… or else. Hating this feeling, you assumed a couple pops might loosen you up, make you more comfortable, more social. Make men laugh. Turn women on. You had ludicrously sensitive radar, capable of detecting and amplifying all manner of human behavior. You could feel all of it, or so it seemed.

Pop-Up 59

Pop-Up Impressions Communications 59

Spoton Digital Media

SEPTEMBER 18, 2023

Revisit your value propositions and market positioning, and come up with new ways to present your offerings to customers. Produce social media content with new hooks and taglines, modern imagery, and fresh references to news or pop culture. But there is value in finding new and creative ways to approach your branding.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

Lemonads

MAY 20, 2020

RichAds platform allows running campaigns with different ad formats - push, pop and native but this review will be devoted to push notifications. RichPush develop RichPush Insights , a great way to know all the urgent and precise statistics — CTR, CPC, and Impressions for all the verticals and countries. What is RichPush?

Ad network 52

Ad network CPC CPA Affiliates 52

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. You get insane amounts of data too – impressions, clicks, sales. Turn up the volume and watch those sales start ringing! You name it.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. Key competitors were Massachusetts-based Engage and DoubleClick, which signed large publishers up to “exclusive” contracts, John says, leaving them with unsold inventory.

CPC 52

CPC CPM Pop-Up Ad network 52

Monetize More

MAY 27, 2022

All you need to do is sign up for an account & then place their ads on your blog. The types of Ad Formats you can use to make money through AdMaven are Interstitial, Pop up, Native push, Banner VPN, Ad Block, Lightbox, and Ads Floater. Their CTRs are not up to mark due to the poor quality of ads. RevenueHits.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. Supports interstitial ad formats, in-stream video, in-video, video slider, pop-unders, video banners, & push notifications. AppNext serves more than 35 billion impressions to more than 60K ad developers monthly. How will you benefit from this interstitial ad network?

Ad network 52

Ad network Fill rate Banner CPM 52

Martech Series

AUGUST 24, 2022

Under the renewed NCIB, the Company may, during the 12-month period commencing June 20, 2022 and ending June 19, 2023 , purchase up to 2,613,316 Shares in total, being 5% of the total number of 52,266,332 Shares outstanding as at June 3, 2022. We look forward to delivering our results and performance in the coming quarters.”

Pop-Up 73

Pop-Up MarTech eCommerce Impressions 73

MNTN

JANUARY 16, 2024

And with these offerings have come ups and downs in subscriber numbers, viewer satisfaction, advertiser return on investment, and more. One benefit they’re touting straight out of the gate: impressive CPMs (cost per mille, i.e. what an advertiser pays to reach 1,000 viewers).

Pop-Up 98

Pop-Up Advertising Impressions Audience 98

Automatad Inc.

FEBRUARY 29, 2024

In its reader compliance, Forbes says it will not show pop-up ads, video ads in between paragraphs, and no ads between posts. Lightbox pop-ups to tell users to turn off ad blockers for some time or ask them to pay Consent walls to ask users to allow acceptable ads or ask them to subscribe to see the content.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Chief Martech

JULY 30, 2022

My impression is that especially in markets outside of North America, there’s a ton still to discover. More than what Frans and I came up with in our 2022 martech landscape release in May. Up to 20% of the current martech landscape could churn before 2024. Think of China and Japan, for instance. My best guess?

MarTech 133

MarTech Pop-Up Impressions Marketing 133

VideoWeek

AUGUST 24, 2023

The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. So how did they end up spending $13.2 But what is MFA, and why has it taken until now to discover this $13 billion black hole? classifies as MFA. .”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

YieldBird

MAY 26, 2023

Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. A paywall in combination with a DMP (data management platform) is gearing up for monetization since data becomes the key here. It will most likely still end up unsold.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. They are either slots visible on the screen, like a small banner at the bottom, or they are coded to pop up in the user journey, like between levels of a game.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52