Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. When designed properly, they can give a strong first impression.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. The fee usually falls between $10 and $30. It all depends on the country and currency.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Advertisers can also pay based on how long their ads are up on the website.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Smart-Hub

JANUARY 4, 2023

Usually, the platform owner can change the logo, host the platform on their domain, set up the display of API links and RTB endpoints from their domain, etc. The fact is that programmatic advertising usually uses a waterfall auction. However, such ads are always marked with a note that it is an advertising publication.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Single Grain

AUGUST 1, 2023

This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. For example: Native ads generate more click-through rates than display advertising.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

MAY 29, 2023

International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions. It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Shortlist all the negative keywords.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. For instance, Brid.TV’s online video platform comes with a video header bidding service that is easy to set up and even easier to use. Easy-to-Set-Up Video Header Bidding. Start Monetizing. Google ADX. Get Started.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Table of Contents.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 26, 2023

Online Advertising Online advertising is a marketing strategy that utilizes the internet as a medium to deliver promotional messages to a designated target audience. An illustration of pay-per-click advertising is Google Ads. For franchises, local SEO is particularly important.

SEO 52

SEO Food Audience Media 52