Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

JULY 29, 2024

However, they also have the power to improve internal marketing processes, and this is where a lot of these platforms’ value and ROI can come from. Usually, martech platform benefits are considered for customer-facing activities and communication only.

Marketing 125

Marketing Communications MarTech eCommerce 125

Martech

APRIL 21, 2025

Adding tests for incrementality wouldnt just unlock dramatic ROI gains for users of these tools it would also spare us marketers the cringe-inducing task of shading campaigns that were poorly designed, poorly executed and falsely celebrated. Imagine you run an ecommerce site. No, not always. Email: Business email address Sign me up!

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

Marketing 107

Marketing eCommerce Machine Learning Conversion 107

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series. Now is the Time to Adopt.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. You never figured out how to measure success or what ROI looks like.

ROI 126

ROI A/B Testing Machine Learning Shipping 126

Adweek

JUNE 5, 2025

The ecommerce giant announced the deprecation of the program on June 3 as an update in its advertising advanced tools center. Amazon’s scrapped efforts to become a social-style browsing platform come as its AI investment grows and agents reshape the ecommerce marketing world.

eCommerce 140

eCommerce Retail Impressions Media 140

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI.

ROI 80

ROI Retail eCommerce MarTech 80

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Large email lists might need the help of a third-party service to scrub your email list for you, much like you’d choose platforms for ecommerce selling to maximize your online sales.

ROI 92

ROI Marketing Conversion Rate Audience 92

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.).

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 72

eCommerce Media ROI Retail 72

AdvertiseMint

JANUARY 2, 2025

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Martech

JULY 26, 2024

When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. Ecommerce platforms handle both web and mobile app banking services. The key challenge is connecting martech investments to overall business performance.

MarTech 120

MarTech Pharmaceuticals Social Advertising eCommerce 120

Martech

MARCH 12, 2025

Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech.

Click Through Rate 116

Click Through Rate Non-Profit Impressions Conversion Rate 116

Single Grain

JUNE 15, 2020

How a Brand Persona Plays Into Effective ROI. * What first impressed me was] the fact that spend continued to increase while still hitting most ROI targets. The post Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS) appeared first on Single Grain. 7 Successful Drip Campaign Case Studies.

Food 105

Food eCommerce Retargeting Conversion 105

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 130

Marketing eCommerce ROI Communications 130

Martech

JULY 16, 2024

Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject. Download “The ROI of a Loyalty Program” e-book and discover the secrets to measuring customer loyalty. Interested in exploring the profitability of loyalty programs further?

ROI 115

ROI Fashion Marketing MarTech 115

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. The higher your website ranks, the more likely it is to be seen by potential customers.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. You might also explore forecasting tools that show expected ROI based on different budget scenarios.

CPA 113

CPA eCommerce Audience Conversion 113

Martech

JUNE 2, 2025

To make matters worse, 70% of marketers acknowledged that “measuring ROI on marketing activities and campaigns” posed a moderate or significant challenge. Dig deeper: Half of ecommerce brands lack the support to scale personalization effectively What does it cost to deliver one personalized email?

MarTech 67

MarTech ROI Conversion Rate eCommerce 67

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Ad Rants

OCTOBER 24, 2022

Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. The internet is being taken over by video content on websites, social media, and eCommerce stores--and the demand for video continues to grow. Incorporate More Video into Your Website.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Martech

JANUARY 22, 2025

Prioritize measurement and continuous optimization : Track campaign performance, analyze results and adapt strategies based on real-time insights to maximize effectiveness and ROI. Continuous measurement is vital because “one retail media network may work for you today. It won’t work for you tomorrow.”

Retail 114

Retail Food Cookies Banner 114

Martech

MAY 12, 2025

Make necessary adjustments to their approach to ensure a strong ROI. By tracking each partners performance, brands can: Directly measure the profitability of their advertising efforts. Affiliate marketing is an easy way to build your brands presence online.

Retail 109

Retail Affiliates ROI Advertising 109

Martech

DECEMBER 4, 2023

Cost and ROI: Acquiring third-party audience data may involve additional costs, depending on the data provider and the specific data segments being used. There are many possibilities, depending on the human user’s main interests: I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share.

Advertising 117

Advertising eCommerce ROI Audience 117

Martech

DECEMBER 30, 2022

Experience, Ecommerce and Transformation. Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. Digital media and advertising.

Retail 122

Retail Media eCommerce MarTech 122

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Marketing Dive

JUNE 5, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m.

Advertising 73

Advertising Cookies Ad Tech Retail 73

Marketing Dive

JUNE 4, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m.

Pop-Up 70

Pop-Up Retail Agency ROI 70

Martech Series

NOVEMBER 28, 2022

to Enhance its Best-in-Class Software Solution for Ecommerce Merchants. MarTech Articles on Sharing Data, Measuring ROI, Competitive Intelligence and more! . How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives. AppHub Acquires REVIEWS.io MarTech QnA with the Expert.

Marketing 90

Marketing ROI eCommerce MarTech 90

Martech

APRIL 10, 2025

AI-enhanced marketing for ecommerce ads. SparkToro Purpose: Audience research to improve social and content ROI. Dig deeper: Content atomization: Maximize ROI by repurposing your best ideas 6. Since its creation, Tailwind has added many new features and capabilities. Facebook and Instagram scheduling.

Marketing 122

Marketing SEO ROI Audience 122

Martech

MARCH 24, 2025

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools? Hype or game-changer?

A/B Testing 117

A/B Testing Marketing MarTech eCommerce 117

Martech

NOVEMBER 29, 2022

Provides an additional ecommerce channel (34%). Ability to deliver ROI/business objectives is unclear (32%). Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). New way of engaging existing customers (48%). Boost brand perception (46%). Drive customer loyalty (21%). Too nascent.

Marketing 123

Marketing Brand Awareness eCommerce ROI 123

Martech

FEBRUARY 11, 2025

” Reason : Direct focus on results, optimization and achieving better ROI. Here’s how I structured the email around the buyer modalities: Competitive (goal-oriented) What resonates: “Elevate Your Email Marketing,” “Increased Conversions,” “Comprehensive Audit” and “Key Services.”

A/B Testing 123

A/B Testing Clickbait Conversion Impressions 123