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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

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AI-powered martech: This week’s new releases

Martech

It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts. It also has starter templates for websites, blogs and ecommerce.

MarTech 103
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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. blog posts, articles, videos, etc.),

Marketing 112
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How to build a CDP use case by Tealium

Martech

Segment your audience based on attributes like cart value, product categories or purchase history. In the case of cart abandonment, you would need connectors to integrate your CDP with your email marketing platform, SMS or app notification tools and potentially your ecommerce platform to track and recover abandoned carts effectively.

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15 cutting-edge tools every B2B marketer should know

Martech

I’ve organized these by category: Data, campaigns, sales and strategy. Widely used by publishers and event organizers, it will work well in tech and industrial categories. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. A new secret weapon for lead qualification, too.

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What’s new and what’s working, in B2B channel partner marketing

Martech

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Marketing 107
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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

These email-focused automation tools deliver: Email templates for slick design Sequences to send relevant follow-ups • Metrics on opens, clicks, unsubscribes • Integrations to sync contacts across tools Popular tools in this category are GetResponse and MailChimp. Drip Drip offers eCommerce-focused marketing automation. per month.