Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Position educational pieces as stepping stones to future conversations, not immediate conversions. Start by asking: What job roles or functions does this content address?

Education 120

Education Audience Conversion Rate Manufacturing 120

Martech Series

FEBRUARY 1, 2023

Marchex also announced today that it has entered into a long-term, multi-year extension on a partnership with a major original equipment manufacturer (OEM) customer, opening the doors to expand this relationship through a deeper integration with the OEM and additional dealership engagements.

Conversion 98

Conversion Manufacturing MarTech Marketing 98

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity.

Marketing 122

Marketing Machine Learning Retail Manufacturing 122

Martech

JUNE 4, 2025

Manufacturing. Today, customers expect instant, mobile-first and conversational service, without sacrificing trust or security. The real shift is from call-center processes to AI-augmented, emotionally aware conversations that earn trust in moments that matter. Choose the martech that enables your most important strategic bets.

Manufacturing 56

Manufacturing Education Communications MarTech 56

Martech Series

JULY 14, 2022

“Our goal with Revaly is to make design conversations incredibly easy, efficient and enjoyable for engineers and non-technical collaborators,” said John Carrington , CEO of ZVerse. “Having spent years in the design-for-manufacturing world, we understand the importance of getting feedback early and often from all stakeholders.

Pharmaceuticals 103

Pharmaceuticals Manufacturing Shipping Education 103

Martech

SEPTEMBER 10, 2024

Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

Advertising 120

Advertising Media Ad Ops Non-Profit 120

Martech

JULY 25, 2024

For Warner Music and Spotify, AI-powered conversations with a digital replica of the singer Achille Lauro. The mobile conversation continued in the weeks after the event. For Samsung, the AR experience of creating art (again, for passers-by in the street), the resulting content displayed in real-time on large digital screens.

Agency 120

Agency Fashion eCommerce Communications 120

AdExchanger

DECEMBER 21, 2022

Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using. The post Audi Drives Performance With An Attention-Based Bidding Algorithm appeared first on AdExchanger.

Conversion Rate 104

Conversion Rate Manufacturing Conversion Advertising 104

Martech

JUNE 3, 2025

But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. Did marketers get lazy?

Clickbait 92

Clickbait GDPR Manufacturing eCommerce 92

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. With real-time data, you can quickly adjust strategies and ensure every move aligns with your business goals.

ROI 114

ROI Audience Manufacturing Marketing 114

Martech

OCTOBER 17, 2023

After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. In reality, it is often a dynamic cycle, with customers seamlessly moving between stages before conversion. With this business model, the first B (manufacturing company) does not know the C (end-user, consumer).

Marketing 131

Marketing Manufacturing Retail Communications 131

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech

MAY 19, 2022

Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. Sharer’s question for them: “If a manufacturer knew a delivery was delayed, when would you want to know?” “Reach out when you have new information,” said Sharer. The state of the crisis.

Manufacturing 124

Manufacturing Food MarTech Communications 124

Martech

APRIL 11, 2024

Marketing is: Entering the conversation already happening in the audience’s mind. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Most of what manufacturers demand is internal.) Demand conversion (e.g., CRM, lead routing, sales stage conversion rates, etc.)

Marketing 136

Marketing Manufacturing MarTech Conversion 136

Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments.

eCommerce 98

eCommerce Manufacturing MarTech Conversion 98

Martech Series

NOVEMBER 29, 2022

DecisionLink , the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, announces Express Value Insights. Now customer-facing professionals can incorporate value into every conversation quickly, with every customer or prospect, every time.

Healthcare 98

Healthcare Manufacturing Conversion MarTech 98

Martech

DECEMBER 13, 2021

Tests with a manufacturer of alcoholic beverages saw a 30% lift in conversion rates and up to 15% reduced acquisition cost. IRI scores tokenized (anonymized) households based on their likelihood to convert on specific products. Amobee will use this data as a cue to bid more aggressively on potential high value customers. Why we care.

Conversion Rate 103

Conversion Rate Healthcare Manufacturing eCommerce 103

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.” franchisees.

Manufacturing 116

Manufacturing Real Estate Audience Finance 116

Martech

DECEMBER 10, 2024

For example: A delayed product image can cost a tech manufacturer millions in lost revenue and digital shelf space. Suggesting adaptations to boost conversion rates or meet local regulations (a use case recently launched by Jasper.ai ). Why the content layer is broken The content layer is often non-existent or, at best, broken.

Conversion Rate 125

Conversion Rate Manufacturing eCommerce Audience 125

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience. Understood?

Conversion Rate 110

Conversion Rate Manufacturing Conversion ROI 110

Single Grain

APRIL 23, 2025

Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. This ensures you get the most accurate customer profiles and increases conversions over time. Progressive profilinggradually building more detailed profiles through continued interactionsallows you to enhance your personalization over time.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

MAY 6, 2024

. “Retail customers, for example, can use bots to access knowledge and generate answers to questions that require information from third-party sources, such as clothing care instructions that come from a manufacturer,” Salesforce said in a release. Search Answers. Einstein Copilot for Mobile Workers.

Manufacturing 111

Manufacturing Retail Conversion MarTech 111

Fuel Lines

OCTOBER 18, 2012

Here are some good examples of agency blogs that are focused and personal: 5 to 9 Branding: Fresh ideas for marketing travel & leisure brands Altitude Marketing: People to people marketing for the aviation industry Asking Smarter Questions: Data driven marketing & business intelligence Blue Collar Branding: Helping brands connect with the American (..)

Agency 277

Agency Media Audience Manufacturing 277

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. illumin’s AI algorithm can highlight the most cost-efficient route to conversion and give you insights into the entire consumer journey. What is predictive AI?

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech Series

AUGUST 4, 2022

The Automotive Studio provides eight innovative practices that deliver added value: Software-Defined Vehicle: Help original equipment manufacturers and mobility companies implement software architecture to better access, understand, use, and update services necessary for new mobility solutions.

Machine Learning 105

Machine Learning Manufacturing Entertainment Finance 105

Martech Series

JULY 13, 2022

Born out of a family-owned clothing and underwear business founded in 1916, the team leverages their rich knowledge of fabrics and manufacturing to provide a diverse selection of high-quality products. Marketing Technology News: Welcoming Credit Unions and Banks to the Digital Age with Conversational AI.

Manufacturing 98

Manufacturing eCommerce Retail MarTech 98

Martech Series

JUNE 27, 2022

Together, our platforms help retailers, distributors, brands, and manufacturers exceed their goals and customer expectations with the power of AI.”. “Today’s shoppers and buyers demand meaningful digital experiences that speak directly to their individual needs. We provide solutions for commerce, service, websites, and workplace applications.

Manufacturing 98

Manufacturing MarTech Retail Conversion 98

Martech Series

JANUARY 3, 2023

A key insight that Montgomery did not expect was the strong preference among shoppable TV ad buyers to purchase featured products from large retail brands such as Amazon or Walmart than from device manufacturers such as LG and Roku and broadband/pay-TV providers such as Comcast and AT&T. million Pre-Series A Funding. Doug Montgomery.

Conversion Rate 98

Conversion Rate Video Ads Retail Manufacturing 98

Martech

FEBRUARY 7, 2025

A consistent focus on prospects that match your ICP yields a high conversion and a shorter sales cycle (we hope) because these prospects are more likely to see and embrace the long-term value you bring. For example, a manufacturing company investing heavily in software to transition into the SaaS space faced resistance from its sales team.

Manufacturing 78

Manufacturing Marketing Conversion MarTech 78

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. For instance, they brought cross-channel conversational insights to their platform by integrating with Drift. What it does.

Marketing 98

Marketing Manufacturing Conversion MarTech 98

Digiday

MARCH 19, 2025

and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with marketing companies like Accenture and S4 Capitals Monks both showcasing their partnerships. Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., Continue reading this article on digiday.com.

Machine Learning 34

Machine Learning Manufacturing Conversion Marketing 34

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

SEPTEMBER 18, 2023

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Q: So who are your customers?

Marketing 128

Marketing Manufacturing MarTech Communications 128

Martech Series

DECEMBER 30, 2022

Nuance Communications, a provider of conversational AI and cloud-based ambient clinical intelligence to the healthcare industry, was acquired by Microsoft for $20 billion in March. On a larger scale, Oracle will connect Cerner’s software to the Oracle applications, which will encompass the ERP and human resources services.

Healthcare 130

Healthcare Manufacturing Electronics Communications 130

Martech Series

JULY 21, 2022

According to Tom Hogan, Group Publisher, KMWorld , “AI and a host of related technologies such as augmented intelligence, machine learning, deep learning, process automation, and natural language processing are being deployed in areas as diverse as supply chain management, manufacturing, healthcare, medical research, and financial services.”

Machine Learning 98

Machine Learning Healthcare Manufacturing MarTech 98

Martech

MAY 14, 2025

” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. In a fiduciary era, that’s not just bad business it’s an existential risk.”

Finance 94

Finance Manufacturing Marketing Conversion 94

Martech Series

JUNE 24, 2022

HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. It is an impressive feat for the company, which only specializes in manufacturing computer chips. The video marketing strategy of HubSpot: Sales funnel videos of 30 seconds each. Cases studies of 30 minutes each.

Marketing 133

Marketing Manufacturing Audience Entertainment 133