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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. For example, a car manufacturer may choose to advertise in a racing game.

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A Marketer’s Guide to Driving Outcomes Via QR Codes on TV

Digital Remedy

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

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Creative Showcase: Johnson & Johnson

Digital Turbine

With the “Turn to Learn” campaign, J&J amplified conversations surrounding ingredients and was able to emphasize its own product’s promise of 100% gentle and safe – free of parabens, sulphates, and other harmful ingredients. The impact was crucial, especially when the brand was surrounded in controversy.

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How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

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What is White Label and How Can White Label Advertising Scale your Business

Smart-Hub

White labeling is a business practice of using third-party providers to produce or manufacture a product to the exact requirement that you have and then presenting the product to your customers under your brand name. What is White Labeling? The more services you can offer to your clients, the more it benefits your own business.

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

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