Remove Audience Remove Brand Awareness Remove Conversion Remove Manufacturing
article thumbnail

Could happy advertisers be the key to connected TV success? by MNTN

Martech

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. They don’t get upset with the TV manufacturer.”

article thumbnail

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Marketer’s Guide to Driving Outcomes Via QR Codes on TV

Digital Remedy

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

article thumbnail

Creative Showcase: Johnson & Johnson

Digital Turbine

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. Through this campaign, the company aimed to regain trust among its consumers and position itself as a safe brand for its Johnson’s Baby care line. The impact was crucial, especially when the brand was surrounded in controversy.

article thumbnail

PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Intent : Here, the audience shows a clear interest in purchasing. Conversion : This is the bottom of the funnel where the goal is to persuade the potential customer to make a purchase. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. The Approach To cut through the noise and achieve the desired results, the agency devised a strategy that was focused heavily on placements where their target audience was most present. Read the full case study here.

ROI 52
article thumbnail

How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that.