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Front Signs Reveals Top Trends Shaping the Signage Industry in 2022

Martech Series

Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Businesses opted for different outdoor solutions to level up their brand awareness. Working with over 50,000 businesses and renowned brands, they have a rich portfolio of custom projects.

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60% Believe Shopping in the Metaverse as the Fastest Picking Up Trend in the Fashion Industry – GoodFirms Survey

Martech Series

Cost, product quality, brand awareness, and ongoing discounts are the four prime influencing factors indicated by the surveyees. GoodFirms concludes that the tremendous use of technology will be the most effective and productive in fashion manufacturing, distribution, or retailing.

Fashion 84
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ChainGuardians Commits One Million Dollars to Fund Entrepreneurial Efforts in the Web3 Metaverse

Martech Series

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. They don’t get upset with the TV manufacturer.”

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ON24 Recognizes the B2B Companies Driving Innovation in Digital Engagement

Martech Series

Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. Ultimate Virtual Event Award: SAP, creator of business operations and customer relations software, won the best all-around event award for SAP Customer Experience: Live 2021.

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According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

Martech Series

Increasing/shifting brand awareness/positioning – 34%. Respondents included executives at companies with the following retail models: digital-first multi-brand, wholesale manufacturers, traditional multi-brands, digital-first direct to consumer, and traditional direct to consumer retailers with brick-and mortar outlets.

Retail 92
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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness.