article thumbnail

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. For example, a car manufacturer may choose to advertise in a racing game.

article thumbnail

A Marketer’s Guide to Driving Outcomes Via QR Codes on TV

Digital Remedy

The Rise of QR Codes QR codes were created by Denso Wave, a Toyota subsidiary, in 1994 as a way to track vehicles and their parts during the manufacturing process more accurately. Customizable branded designs: You can customize your QR code to fit your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Know Which Pricing Strategies Are Right for Your Brand

Single Grain

When you slide in with a price-point that’s below your competition, it will give your brand the breathing room it needs to penetrate the market. Customers who recognize the value and affordability of your software are more likely to become loyal users, potentially leading to increased brand awareness and customer advocacy.

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. From display advertising campaigns that drove brand awareness to product-listing ads, we left no stone unturned in our pursuit of success. Read the full case study here.

ROI 52
article thumbnail

What Is Live Stream Shopping?

Single Grain

Brands are seeing dollar signs when it comes to the potential of live stream shopping and are putting their creativity to the test, such as: Clothing brand Lane Crawford launched a live streaming event via Weibo to build brand awareness rather than drive direct sales.

Fashion 93
article thumbnail

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Learn More: 7 Ways Video Helps Inbound Marketing 2) Scooter Manufacturer : 600% ROI Gain with Inbound PPC The Opportunity For decades, scooters were mainly viewed as toys for kids. The campaign was diverse, ranging from display campaigns for brand awareness to product-listing ads for those searching for competitor scooters on Amazon.

article thumbnail

How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Improve Brand Awareness It’s no secret that consumers love companies that have clear branding. Not only this, but people tend to be more receptive to marketing messages that come from brands they know, even if this means paying a slightly higher price.