article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

Having interactive components also leads to both brand recognition and consumer participation. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. It also helps to drive brand awareness and brand recall for gamers.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

Having interactive components also leads to both brand recognition and consumer participation. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. It also helps to drive brand awareness and brand recall for gamers.

article thumbnail

PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.