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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. We’ll take a look at the tactics employed and the results achieved.

ROI 52
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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

The whole goal encompassing inbound marketing is to maximize ROI from digital media, and it’s made up of the following components: Attract – Capture the attention of your target audience by providing them with valuable and high-quality content that meets their specific needs.

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How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

ERP/Manufacturing/Supply Chain. Unbundling strategies will help to improve conversions. Aspirational selling in branding will be a must. Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. Procurement/Spending/Sourcing. Management.

Marketing 103
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Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

Allows users to set filters by product, manufacturer, color, material and price (you can do this with the help of checkboxes). Possible to use over 70 currencies at the latest conversion rates. Improves brand awareness with business details like website name, logo, social media profiles and contact information in search results.

SEO 15
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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. And, oh, the swoosh! All that (and, I believe, a lot more!)

Marketing 109
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31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%.

Marketing 141