Digital Turbine

APRIL 24, 2023

While the ultimate goal is conversion, brands can use all types of games to create connections with consumers. But the brand touch could still resonate and help conversion for when they are ready. A targeted approach to mobile game advertising can lead to greater ROI and a more engaged customer base.

Advertising 59

Advertising Brand Awareness Conversion ROI 59

Martech Series

JULY 15, 2022

Watching your analytics closely will lead to more conversions. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Different brands have different reasons to trust and utilize data. Marketing analytics benefits both marketers and consumers.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It It has a much lower level of clicks and also a low level of conversions per click.” Dig deeper: Bid shading costing advertisers $6.6

Machine Learning 113

Machine Learning Audience Brand Awareness Conversion 113

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. They’re looking to have a conversation. Image courtesy of Meta.

Media 111

Media Marketing Machine Learning MarTech 111

Digital Remedy

JUNE 6, 2023

But the rise of multi-channel strategies, and even those singular ones, also poses a pressing challenge to the everyday digital marketer: accurately tracking sales and conversions. What Is Attribution in Marketing & Why Is It Important? The process of attribution is not an easy undertaking for all, but it is crucial to understand.

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 118

Ad Targeting Demand Side Platform Impressions Audience 118

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

AdvertiseMint

FEBRUARY 22, 2024

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Ad placements. Ad objectives. Competition.

CPC 52

CPC CPA CPM Impressions 52

Adtaxi

APRIL 7, 2022

Jamie Ceman of Chapman University told Forbes, “[M]y organization is building a national reputation, so we spend over 50% of our ad budget on awareness and another 20% on direct lead-gen efforts.” Which channels consistently deliver better leads or conversions, and which ones never quite work out?

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI.

Marketing 129

Marketing Audience Click Through Rate Conversion 129

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Consultants fine-tune your online presence and boost brand awareness.

Marketing 52

Marketing SEO ROI Conversion Rate 52

MNTN

DECEMBER 19, 2023

Let’s revisit some of their conversation: Why CTV Is A Great B2B Marketing Play Let’s be honest — linear TV’s performance features are nonexistent limited. Since B2B advertisers need targeting, measurement, and other digital elements, linear television was only available to reach brand awareness goals.

Marketing 59

Marketing Brand Awareness Audience ROI 59

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Marketing 105

Marketing Brand Lift Conversion Rate Brand Awareness 105

AdvertiseMint

MARCH 3, 2024

Are you aiming to increase brand awareness, drive website traffic, or boost sales? For example, campaigns focused on lead generation or conversions may require a higher budget to achieve meaningful results. Factor in the cost per click (CPC) or cost per conversion (CPC) to estimate the budget required for each test.

A/B Testing 52

A/B Testing Click Through Rate CPC Audience 52

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Don’t do that. Make sure all employees know the plan. Which channels should you use? All of them.

Education 107

Education Audience Communications MarTech 107

MNTN

JULY 6, 2022

While commercials on linear television will always be limited by the channel’s singular focus on reach and awareness, TV ads gain a new life, set of best practices, and opportunities to drive more concrete results with MNTN Performance TV. Add New Best Practices to Your Creative Toolkit That Drive Conversions and ROAS.

A/B Testing 52

A/B Testing ROI Conversion Conversion Rate 52

MNTN

FEBRUARY 14, 2024

Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. This approach keeps your brand in front of potential B2B clients, nurturing leads and encouraging conversions through targeted and personalized reminders.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Ad Monsters

NOVEMBER 27, 2023

Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. a sale, new customer, conversion, etc.).

Marketing 132

Marketing SEO ROI Conversion 132

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? to $2 per click.

CPC 52

CPC ROI CPM Conversion 52

Martech

MAY 8, 2023

The same is true for celebrating anniversaries of when users joined brand communities. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands. Business benefits here are brand equity, brand awareness and incremental direct-response revenue.

Marketing 116

Marketing eCommerce Communications Brand Awareness 116

Martech Series

NOVEMBER 18, 2022

A multi-cloud ecosystem tracks a range of customer data, such as brand interactions, loyalty point accumulations, omnichannel conversions, purchasing patterns, service support, and more. These unique and meaningful experiences will also turn loyal customers into invaluable advocates who drive brand awareness.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

AdvertiseMint

JANUARY 14, 2024

Are you looking to increase brand awareness, drive website traffic, or boost sales? This means they can create Facebook ad campaigns that resonate with your audience, increasing the chances of engagement and conversion. Also, transparent reports help you measure return on investment (ROI).

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

AdvertiseMint

JANUARY 19, 2024

A seasoned Facebook ads agency should be able to showcase tangible results, such as increased engagement, lead generation, and conversion rates. A transparent conversation about costs, fees, and potential additional expenses will prevent surprises. A good agency will work with you to maximize your ROI within your budget.

Agency 52

Agency Marketing Conversion Rate Audience 52

Spoton Digital Media

SEPTEMBER 18, 2023

Marketing Is focused on attracting leads, staying top of mind, and driving sales and revenue Includes the tasks of market research, advertising, supporting sales, and creating promotional campaigns Is measured by concrete success metrics such as ROI (return on investment), conversion rates, sales figures, and customer acquisition costs Motivates customers (..)

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

AdvertiseMint

OCTOBER 19, 2023

Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! Increase brand awareness? And Facebook Pixel helps track conversions. Drive brand lift and direct response with creative that inspires. Get more sales leads?

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. To foster engagement, Influ2 made an adjustment to the image and sent it over with a message that related its brand message to the priorities of Autodesk.

Marketing 109

Marketing Audience Brand Awareness Conversion 109

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech

MAY 18, 2022

The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. YouTube counts engaged-view conversions for in-stream ads whenever a user clicks on the video ad or watches 10 seconds or more of the skippable ad. Video is an engaging tool for marketing and creating brand awareness.

Advertising 100

Advertising Video Ads CPM Viewability 100

Advendio

NOVEMBER 8, 2022

This will be useful in assisting these brands in creating consistency across all channels, thereby assisting them in increasing brand awareness and loyalty, and ultimately enabling them to successfully generate income from numerous channels. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. Why we care.

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

Lemonads

OCTOBER 4, 2021

In simple terms, an affiliate program is an agreement developed by a company (the advertiser) that wants to work with affiliate marketers (publishers) to generate leads, brand awareness, or both. But, unlike organic methods, affiliates can help you achieve a high ROI while also reducing your marketing strategy turnaround time.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

illumin

NOVEMBER 20, 2023

They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. This includes analyzing the return on investment (ROI) and determining the campaign’s success in reaching and influencing the target audience. Following the execution stage is monitoring and optimization.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Martech

SEPTEMBER 25, 2023

This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. A/B testing.

Marketing 115

Marketing A/B Testing Machine Learning Finance 115

Basis

JUNE 27, 2023

Through data-driven insights and strategic adjustments, optimization empowers marketers to enhance targeting precision, maximize conversions, improve ROI, and ultimately drive impactful results. In today’s ever-evolving digital landscape, adapting and optimizing campaigns is key to effectively engaging your target audience.

CPC 52

CPC Impressions CPA Brand Awareness 52