Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 117

Cookies Marketing Retargeting CPC 117

Martech Series

JULY 14, 2022

Digital marketing is a must for any small business in this day and age. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will ultimately drive results. Over the last six months, this local Texas company has seen over 100K impressions, 5K clicks, and hundreds of conversions.

Marketing 85

Marketing Impressions Conversion MarTech 85

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing 99

Marketing Impressions MarTech Conversion 99

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Marketing 109

Marketing Click Through Rate Impressions Conversion 109

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 119

Marketing Audience Media ROI 119

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Here are my takeaways. The B2BMX event app.

Impressions 89

Impressions MarTech ROI Entertainment 89

Martech Series

OCTOBER 28, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Based on two decades of helping large enterprises select the right martech platforms, I believe martech customers should overcome any reticence and arm themselves with a methodical approach. Titles vary.

MarTech 109

MarTech Conversion Impressions Agency 109

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S.,

Marketing 100

Marketing Impressions Conversion MarTech 100

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Marketing 108

Marketing Impressions Conversion MarTech 108

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Take our brief 2023 MarTech Replacement Survey How do you get the new fields?

Conversion Rate 97

Conversion Rate Pop-Up Conversion Ad Click 97

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing? Solutions to customers’ problems.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech Series

AUGUST 2, 2022

The partnership will grant advertisers of all sizes and across all industries in select markets in Europe * and Central Asia ** access to Reddit’s global advertising opportunities, enabling advertisers to reach Reddit users in their local markets and beyond.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech

JULY 26, 2023

While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. This makes marketing unique compared to product, sales and customer success. In almost three decades of experience, I have found many marketing organizations that struggle to drive and measure growth.

Marketing 76

Marketing Impressions MarTech Conversion 76

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. Get MarTech!

Advertising 87

Advertising Conversion Rate Conversion Impressions 87

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Here are some strategies where marketers can use these data insights.

Ad Targeting 114

Ad Targeting Demand Side Platform Impressions Audience 114

Martech

FEBRUARY 8, 2023

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

Marketing 100

Marketing AutoMobile Impressions MarTech 100

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. Think social media management, marketing briefs, email campaigns and, of course, content. I have been testing many of these tools and the capabilities are impressive! has launched.

Marketing 131

Marketing Education Communications Entertainment 131

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 97

Affiliates Marketing CPA ROI 97

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes. .

eCommerce 72

eCommerce Media ROI Retail 72

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 100

MarTech Healthcare Retargeting Audience 100

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list.

Conversion 120

Conversion Impressions Marketing Media 120

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech Series

AUGUST 16, 2022

With impressive three-year revenue growth, Quiq receives ranking No. today revealed that Quiq, the AI-powered Conversational Platform that enables brands to engage customers on the most popular messaging channels with bots and human agents, is ranked No. 5000 Annual List appeared first on MarTech Series. 1478 on the annual Inc.

Conversion 87

Conversion MarTech Impressions Marketing 87

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services!

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. Get MarTech!

Conversion Rate 83

Conversion Rate Impressions MarTech Conversion 83

Martech Series

JANUARY 11, 2023

Verse , the cutting-edge platform that empowers businesses to connect with their customers and prospects in a more natural and personalized way, has been awarded an impressive seven badges from G2 Crowd for Winter 2023. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Martech Series

NOVEMBER 25, 2022

Boost.ai, a Nordic Capital-backed global leader in conversational AI for enterprises, announced that Jerry Haywood is joining the company’s executive team as Chief Executive Officer effective December 1, 2022. from LivePerson, a global technology company that develops conversational commerce and AI software. He joins Boost.ai

Conversion 80

Conversion Impressions MarTech Marketing 80

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Impressions 106

Impressions Machine Learning Conversion Rate Conversion 106

Martech Series

FEBRUARY 13, 2023

million social media posts and 331 billion impressions around the big game. The outlier, and the top-mentioned commercial, He Gets Us, took viewers by surprise and was further amplified by prominent public figures driving conversations about the commercial on social media. Top 5 Halftime Hashtags 1. Rihanna 206,390 2.

Conversion 77

Conversion Impressions Media MarTech 77

Martech Series

NOVEMBER 4, 2022

” Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. Marketing Technology News: The Modern Marketer Is Closer Than You Think. The post Magellan AI Verified as a Third-Party Attribution Partner by Spreaker from iHeart appeared first on MarTech Series.

ROI 74

ROI Conversion MarTech Impressions 74

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech Series

NOVEMBER 16, 2022

” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. These conversations had many goals, including encouraging companies to incorporate accessible technologies inside their next generation of products.

Conversion 95

Conversion Communications MarTech Impressions 95

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile is the inventor of the AI-powered conversational video platform Conversa. Marketing Technology News: Aqfer Announces New Partnership With Irys.

Non-Profit 109

Non-Profit Education Conversion Communications 109