Martech Series

OCTOBER 25, 2022

Conversational AI platform, with a rating of 4.9 Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9).

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

ROI 112

ROI Machine Learning Marketing Audience 112

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 125

Cookies Marketing Retargeting CPC 125

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. Private Deals are Not Exempt from MFA Spending For many marketers, private deals and curated marketplaces are a safe haven from MFA sites.

Marketing 103

Marketing Brand Lift CPM Viewability 103

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Inboxes are overflowing and attention spans are shrinking.

Marketing 132

Marketing Communications MarTech Audience 132

Digiday

OCTOBER 26, 2022

Several factors contribute to online reputation, including news coverage, reviews, social media conversations and owned properties (such as websites and social media profiles). Implementing a successful strategy takes a fusion of longstanding marketing functions, including PR, branding and SEO. Understanding the value of ORM.

Impressions 76

Impressions SEO Media Conversion 76

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Martech Series

JULY 14, 2022

Digital marketing is a must for any small business in this day and age. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will ultimately drive results. Over the last six months, this local Texas company has seen over 100K impressions, 5K clicks, and hundreds of conversions.

Marketing 85

Marketing Impressions MarTech Conversion 85

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Marketing 119

Marketing Click Through Rate Impressions Conversion 119

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing 108

Marketing Impressions MarTech Conversion 108

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 127

Marketing Audience Media ROI 127

Seth Godin

APRIL 25, 2024

More impressions. Just about all the time people who call themselves “marketers” spend is on this. Which means that doubling your conversion is exactly the same as doubling the number of people who are aware of you. It’s easy to get focused on the public-facing mouth of the funnel. More followers.

Impressions 107

Impressions Conversion Marketing 107

Digiday

MAY 1, 2024

The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. Impressions and views only go so far when teams need to justify spend, while attention metrics can connect conversions and actions to eyeballs on a screen.

Video Ads 75

Video Ads ROI Impressions Conversion 75

Basis

JANUARY 24, 2024

marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. Part of the value proposition in digital advertising has long been the ability to tie an individual impression to an action or an acquisition. But what exactly should those efforts look like?

Retail 69

Retail Advertising Cookies Marketing 69

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Programmatic Direct With Programmatic Direct, publishers will make deals one-on-one with advertisers ahead of time to offer impressions at a guaranteed price. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. But how can you utilize this worthwhile platform to its fullest potential?

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S.,

Marketing 103

Marketing Impressions Conversion MarTech 103

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Marketing 116

Marketing Impressions Conversion MarTech 116

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The event was witness to an industry-first, CXO-exclusive Mobile Ad Lib session.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 101

Affiliates Marketing CPA ROI 101

Ad Beat

FEBRUARY 21, 2024

So, if you aren’t marketing to them? But with millennials’ spending habits being so different from any other generation, a one-size-fits-all marketing strategy isn’t going to work. Here are 5 marketing strategies that will help you convert millennials. million impressions in just 2 months. million impressions!

ROI 52

ROI Marketing Impressions Conversion 52

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%. Continue reading this article on digiday.com.

Machine Learning 75

Machine Learning Media Healthcare Impressions 75

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing 111

Marketing AutoMobile Impressions MarTech 111

Martech Series

OCTOBER 28, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising 116

Advertising Marketing Ad Exchange Retail 116

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. Think social media management, marketing briefs, email campaigns and, of course, content. I have been testing many of these tools and the capabilities are impressive! has launched.

Marketing 136

Marketing Education Communications Entertainment 136

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing? Solutions to customers’ problems.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

JULY 26, 2023

While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. This makes marketing unique compared to product, sales and customer success. In almost three decades of experience, I have found many marketing organizations that struggle to drive and measure growth.

Marketing 81

Marketing Impressions MarTech Conversion 81

Paleo AdTech

DECEMBER 10, 2023

Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1990s. You can find a meticulous biography of Rex right here and his outfit Marketing Evolution continues to add value here.

Marketing 52

Marketing Entertainment Impressions Conversion 52

AdvertiseMint

JANUARY 23, 2024

Facebook marketing vs Instagram marketing: which is best for marketing your brand? Hence, you need to understand the nuances of each platform’s user behavior and features to make the right choice for your marketing campaign. Which platform offers more diverse content options for marketing?

Marketing 52

Marketing Audience Impressions Video Ads 52

VideoWeek

DECEMBER 19, 2023

The State of Sustainable Advertising report used the company’s emissions data to monitor grams of CO2e per thousand impressions (gCO2PM) across three stages of the supply chain: ad selection, media distribution, and creative distribution. Conversely, US emissions output is on a downward trend, according to the data.

Advertising 111

Advertising Impressions Conversion Media 111

Lemonads

MARCH 1, 2021

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel. What’s a Pre-Lander?

Conversion Rate 52

Conversion Rate Conversion Affiliates Electronics 52

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Here are my takeaways. The B2BMX event app.

Impressions 99

Impressions MarTech ROI Entertainment 99