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PSA campaign gets impressive results from new adtech

Martech

Get MarTech! Get MarTech! The post PSA campaign gets impressive results from new adtech appeared first on MarTech. GumGum’s clients include Nestle, KFC, Vodafone and BMW. In your inbox. Business email address Subscribe Processing. In your inbox. Business email address Subscribe Processing.

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PSA campaign gets impressive results from new adtech

Martech

Get MarTech! Get MarTech! The post PSA campaign gets impressive results from new adtech appeared first on MarTech. GumGum’s clients include Nestle, KFC, Vodafone and BMW. In your inbox. Business email address Subscribe Processing. In your inbox. Business email address Subscribe Processing.

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This week’s AI-powered martech releases

Martech

And now, here are this week’s AI-powered martech releases, features and enhancements. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech!

MarTech 121
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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

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Marketers keep replacing major martech apps, integration #1 factor for replacements

Chief Martech

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. weren’t important too.

MarTech 109
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Number of women in marketing up, but salary and seniority remain problems

Martech

The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. Women hold 51% of the jobs in U.K.

SEO 121
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CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report

Martech Series

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. Marketing Technology News: Thirdverse Hires Former DeNA CEO to Lead Web3 Strategy.