InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. Historical data shows that the exponential surge of search witnessed every year leaves more reasons for marketers to be present on search engine result pages (SERP) to maximize their ROI.

Real Estate 52

Real Estate Entertainment Food ROI 52

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Shopify earned a nomination for Best E-Commerce Technology. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers.

Viewability 63

Viewability Healthcare A/B Testing Food 63

AdvertiseMint

SEPTEMBER 10, 2023

Pet supplies: Food, treats, pet care products, toys, pet beds, and furniture. Return on Investment (ROI): Calculate the potential ROI for each product. This can lead to higher conversion rates. Office supplies: Stationery, writing instruments, and office equipment. Bulky or fragile items may require more handling.

Shipping 52

Shipping Manufacturing Retail ROI 52

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. You can even see the conversion volume. and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

Lemonads

MAY 21, 2021

You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans? lemonads® obviously!

Affiliates 52

Affiliates Conversion Rate Food Brand Awareness 52

RevX

JANUARY 27, 2022

Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Data shows a healthy spike in remarketing conversions in 2021. A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it.

Retargeting 52

Retargeting eCommerce CPM Shipping 52

InMobi

FEBRUARY 13, 2013

Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa! If ads were food, you would want to eat Interstitials. About 10% of all mobile ad inventory at InMobi is Interstitials, but there is potential for so much more.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering. Repeat buyers.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood?

Brand Awareness 90

Brand Awareness ROI Click Through Rate Conversion 90

NewProgrammatic

MAY 10, 2022

Try the NewProgrammatic demo to discover how to boost conversions! 5 things to remember about Buy Now Pay Later traffic and conversions. An Average Order Value (AOV) is an important indicator of campaign success, as the higher AOV there is, the more revenue for a brand from just one conversion. What are BNPL solutions?

Marketing 52

Marketing Impressions Audience Advertising 52

Ad Beat

NOVEMBER 20, 2019

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Higher conversions and sales. Moving away from the 30-second TV commercial format, the 3.5-minute

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

CPL 52

CPL Conversion Rate Food Conversion 52

AdvertiseMint

JANUARY 13, 2022

For example, by searching “Whole Foods” on Twitter, you can see how many people are talking about the brand today or what articles they’re sharing with their audience members. Social listening is the process of monitoring online conversations to see what people are saying about your brand, products, or industry.

Media 59

Media Marketing Audience Brand Awareness 59

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Monetize More

MARCH 14, 2023

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Single Grain

JANUARY 23, 2023

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. With less of a budget to work with, the PPC consultant prepares an alternate strategy (like using different keywords) to produce higher conversion rates. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. Optimized e-commerce UX is one of the major factors in conversion. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 1, 2023

Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present.

Communications 94

Communications MarTech Marketing Finance 94

Single Grain

AUGUST 1, 2023

13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI. 12) It Gets More Conversions While native advertising can increase conversions, advertisers must know how to create the right ads for more CTRs.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Monetize More

MARCH 14, 2023

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Martech Series

DECEMBER 22, 2022

Users were able to converse with one another and engage in live video chat thanks to the chat. greater ROI and 35% more bookings than other platforms. Hence, The people who are most likely to take the requested action will see your advertisements, and you’ll experience higher conversion rates.

Audience 86

Audience ROI Media Advertising 86

MNTN

FEBRUARY 15, 2024

Advertisers often struggle to obtain real-time data or detailed insights into how their audience engages with their ads, making it challenging to assess ROI accurately. Ad Skippers : With the advent of DVRs and the habit of fast-forwarding through commercials, the effectiveness of linear TV ads has diminished. Will Linear TV Go Away?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S. exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JULY 6, 2021

SEO remains one of the best forms of marketing investment, and B2B SaaS industries achieve an outstanding ROI of 702% from SEO. They should have experience in handling high budget PPC campaigns and should be able to allocate budgets and adjust campaign ROI by guiding the SEM team. Search Engine Optimization (SEO). Copywriting.

SEO 52

SEO Affiliates Non-Profit ROI 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. billion daily active users – which makes up 60.6%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

SEPTEMBER 4, 2019

For instance, a brand that produces organic food but only targets food makers and restaurant keepers might discover completely new audiences – people who are interested in losing weight or sports fans. Embedded in a landing page, video can elevate conversions by 80% and increase the CTR of an e-mail by 200-300%.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Lemonads

JANUARY 17, 2022

In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address. Influencers then use the power of their reputation to promote advertiser goods and generate conversions through different channels.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. You see ads for organic food products and fitness equipment when you scroll down the page. They Are Efficient and Cost-Effective.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

FEBRUARY 22, 2023

Influencer marketing routinely enjoys an ROI of up to 11X. For that reason, 60% of marketers agree that influencer marketing has a higher ROI than traditional advertising. But without the use of tools, accomplishing influencer search, management and relationships is a tedious and time-consuming task.

Marketing 64

Marketing ROI Media Audience 64

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. How to Use Google Keyword Planner for Content Creation. *

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

OCTOBER 23, 2023

So, for example, SkinnyMe Tea, we have that Instagram page, but then we also have 10 others around the health niche, like detox tips, detox water, be-fit foods, be-fit smoothies, there’s just so many different vertical accounts for us. It’s not trying to scale some sort of ROI.

Media 98

Media eCommerce Audience ROI 98

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. For example: A dried-fruit brand can leverage programmatic advertising platforms to effectively reach health-conscious individuals, fitness enthusiasts or those interested in organic food.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 11, 2022

Conversion Rate Optimization: One of the best things an e-commerce consulting agency can do for your business is teach you how to optimize your conversion rate. Conversion Rate Growth. Dive Deeper: * 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate. * Marketing Support. Growth Planning. Service Coverage.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52