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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. For example, a company that makes food processors may buy branded content on a food website.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. You can even see the conversion volume. and scale sales by 1.7X

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

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Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address. Influencers then use the power of their reputation to promote advertiser goods and generate conversions through different channels.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. With less of a budget to work with, the PPC consultant prepares an alternate strategy (like using different keywords) to produce higher conversion rates. Enter PPC consulting.

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Ecommerce PPC Audit: The Complete Checklist

Single Grain

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.